D ic Maco Licensad Agencies for PICTURES ARE NOT The Best at Less |$ Bring Health and Happiness
Bellefonte, Pa., March 20, 0, 1925.
—
AARONSBURG.
Mrs. John Mohr Otto, after an ab-
sence of several months, has returned
to her home in this place.
Mrs. Clark Herman, of State Col-
lege, spent a few days with her broth-
er, A. S. Stover and family.
Samuel Laidacker came down from
State College and spent Friday night
with Mr. and Mrs. George Weaver.
Clinton Benson, of Milroy, spent
Sunday with his wife and small son,
" at the home of Mrs. Benson’s father,
Samuel Boyer.
Mr. and Mrs. George A Kern, of
Madisonburg, were guests Sunday of
Mr. and Mrs: Thomas Hull. While in
the village Mrs. Kern called on a num-
ber of old friends and neighbors.
Sunday afternoon, at 2:30 o’clock
will be the regular time for services
in the local Evangelical ' church, at.
which time the newly appointed pas-
tor, Rev. Kleffel, will fill the pulpit.
Mr. and Mrs. Horace Henry and two
children, of Milroy, spent several days
with Mrs. Henry’s parents, Mr. and
Mrs. A. S. King. Mr. King spent a
few days with the Henry family, and
they accompanied him home.
Mr. and Mrs. Howard Acker spent
Sunday in Millheim, guests of Mrs.
Acker’s sister, Mrs. Clark Musser and
family. Mrs. Musser and Mrs. Acker
are twins and celebrated their seven-
ty-fourth birthday on Sunday. May
they live to enjoy many happy returns
of the day.
Mrs. Samuel Mowery moved to our
village from near Rebersburg, and is
nicely settled in the west side of Mrs.
Noah Leitzell’s home on Main street.
George Cunningham has vacated the
William Bower house on North 2nd
street and is living in the part of the
Perry Smith house vacated by Lloyd
Bartges.
BOALSBURG.
" George Rowe is having a bath room
fitted up in his residence on Maine
street.
The Henry Reitz residence has been
greatly improved by the building of a
large porch.
Mr. and Mrs. Clement G. Dale, of
Pleasant Gap, were visitors in town
on Wednesday. :
Misses Alice Kerchner and Hilda
Lonebarger, of State College, were
week-end visitors in town.
John Horner and family moved
from Tusseyville, last week, to the
Bitner property east of town.
- The Civic club will serve a caféter-
ia supper in the Malta hall Saturday,
March 21st, from 5 to 8 o’clock.
Jerry -Dunklebarger returned to
West Virginia on Friday, after a few
week’s visit with his sister, Mrs. Hen-
ry Reitz.
Messrs. S. R. Rishel and George
Rowe, Mrs. William Meyer and Miss
Alice Reitz motored to Altoona on
Sunday to visit with friends.
Mr. and Mrs. George Garner return-
ed home last week after spending a
month in the Cumberland vicinity,
where Mr. Garner, a Penn State Sen-
ior, was engaged in practice teaching.
Miss Mary Hazel, a Bucknell stu-
dent, assisted by three classmates,
gave a recital in the Reformed church
on Saturday evening, under the au-
spices of A. J. Hazel’s Sunday school
class,
OAK HALL,
Mr. and Mrs. Elmer Lowder made
a business trip to Bellefonte on Tues-
day.
Mr. and Mrs. Clel. Garner and chil-
dren were recent callers with relatives
about Oak Hall.
Mrs. W. E. Homan and two Hldren
spent a day recently with Mrs. Geo.
Homan, at Boalsburg.
Mr. and Mrs. Guy Fishel, of Penn-
sylvania Furnace, were recent visit-
ors at the parental home. . _ ©
Misses Mae Houser, ‘Margaret and
Marian Dale were guests, Saturday,
at the Burwell home near Pine Grove
Mills.
Quite a number of people from our
town attended the social held at the
Samuel Wasson home, on the Branch,
last Friday evening.
Sunday guests at the Edward Zong
home were Mr. and Mrs. George Lohr
and family, of the Branch; Mr. and
Mrs. Jacob Zong and Mr. and Mrs.
Glenn Zong.
Edward Zong and Ralph Dale, of
this place, - and Henry Hosterman,
James Irvin and L. W. Whitehead, of
Boalsburg, motored to Altoona, Tues-
day evening, and attended a very in-
teresting I. O. O. F. meeting.
Buy at Home
We pay taxes here and con-
tribute to every public move-
ment. And we sell Groceries
that are as good as you can get
anywhere.
City Cash Grocery {)f wu uw wu}
PUI UPSIDE IOS IIIS
In Ordering Bread
Don’t forget to enrich your table
with our other baked goods that
lend variety and deliciousness to
your meals at little expense.
BREAKFAST ROLLS CRULLERS
OOFFEE RINGS CAKES
FANCY BUNS RAISEN BREAD
CURRANT BUNS PIES
They give you the Jame food Yale
as iA ‘wholesome Bread.
CITY BAKERY
i
¥
Dodge Bros. Motor Cars
Graham Bros. Trucks .
Hockman’s Garage
oi TDCi
Center 0il and Gas Co _§|
Distributors of
Bottorf Bros.
The EXIDE Battery
Service Station
Automobile Accessories,
Radios and Supplies
and
Electrical Contractors
Bottorf Bros.
AAAAAAAAAAPNAANI PPPS IIS
UII NIACIN AEA AT
KRAMER’S
(Successor to Galaida)
Fish and Oyster Market
Bush Arcade—Both Phones
Fish, Oysters and Dressed
Poultry at All Times.
CHESAPEAKE SHAD NOW IN
UNBREAKABLE
Can’t Break, Crack or Leak
A Le Boeuf Fountain Pen
is’ Guaranteed Unbreakable
Come in and Try to Break One
The Mott Drug Co
rs
Hunter’s Book Store
All Standard Lines
Eaton’s and Craine’s Papers
Blair Tablets
Carter’s and Stafford’s -Inks
Dennison Goods
Eversharp and Conklin Pencils
Conklin and Moore Pens
4 17'S BEAL SATISFACTION B
5 We Invite you to drive it S
HRP» Ow
ZooHHDM
over any Mountain you suggest.
PENN STATE AUTO CO.
DON'T BUY FROM
| The
Potter-Hoy Hdw. Co.
Unless you want Real Quality
and Satisfaction for Your
Money.
RAAT RII
& INUIT INTIS TSS
Ie
} Before You Buy. } You Buy
Any LUMBER, FLOORING,
FINISH, SASH, DOORS,
MILL WORK
Get Shope’s Prices
Bell 46 W United
ii
Bellefonte Lumber Co
MILL WORK SHINGLES
BUILDING SUPPLIES
ROUGH LUMBER LATH
Bellefonte Lumber Co
Hoosier Kitchen banine(s
rand
Globe-Wernicke Book Cases
6
W. R. Brachbill
Spring St. Bellefonte, Pa.
They Say they Know—that
The Variety sqop
China and Toy Departments
are the Best in Centre County.
Kom and C what U think.
G. R. SPIGELMYER & CO.
e
M. R. JOHNSON
Marbleand Granite
CEMETERY WORK
of every description
: . F aid g =
NOW, (ha Election's Past
BE SURE T0 BEAD THIS
Look over our Leaders
MODERN GLENWOOD STOVE
Ww. W. Lawrence & Co’s
READY MIXED PAINTS, Valspar
Varnishes, Enamels and Stains
H. P. SCHAEFFER, Hardware
COAL!
Our careful selovtion has ena-
bled us to sell and deliver at
any time the Best Grade of Coal
mined in Centre county.
Centre Co. Fuel &B’ldgSup. Co
NATHAN KOFMAN, Prop.
Knisely’s Market
Clean and Up-to-Date
FISH OYSTERS
BUTTER EGGS
SMOKED MEATS
West High Street
Lyon & Co Lyon & Co
Snappy Spring Specials
ALL SoLons:
Ready- t0-Wear
LYON & CO.
Bellefonte Filling Station
and Rest Room
A Service Station for Impatient
Motorists
GREASES OILS GAS
Confectionery Tobacco
Oil Changed Free
FRANK SASSERMAN, Prop.
VVASAAAAAALAPAAP AOA
| AAAAAAAAAAAAAAAAANAAANS
Russ-Bell’s
Sodas, Ice Cream, Candy
Martha Washington
Candies
Old Time Home Made
Headache
may come from the eyes
Try Casebeer
Registered Optometrist,
ALWAYS TRUTHFUL
Some Mail Order Houses Find
Them Very Useful in Their
Business.
CAN “DOCTOR” PHOTOGRAPH
Concerns Can Give Wrong Impres*
sions With Illustrations While
Sticking to Truth in
Descriptions.
(Copyright, 1917, Western Newspaper Union.)
“Figures never lie,” it has been
claimed, but this is far from the
truth. The defaunlter who has “doc-
tored” his books in such a way that he
has escaped detection for years, knows
that figures can be made to lie. The
shrewd politician, who knows how to
juggle statistics, knows that they can
be made-to tell a story that is far from
the truth.
But there is another medium of ex-
pression which is also supposed to be
a stickler for truth, but which is a
greater prevaricator than figures.
That is a picture. A picture of any
person or-thing, supposedly, is an ex-
act reproduction of the original, but
this is’ frequently only a wild sunppo-
sition. The photographer who did not
make his'pieture tell a little fib now
and then would soon go out of busi:
ness’ from lack of patronage.
Pictures Better Than Words.
Pictures have come to occupy a very
important place in the life of the world
in recent years. It has been said that
for newspaper purposes a picture
which tells its story strikingly is worth
more than columns of written words
on the same subject. Newspapers and
magazines have realized the truth of
this fact and as a result pictures are
used profusely in illustrating the news
and fiction of the day
No one has been quicker to realize
the ‘possibilities of the picture when
properly—or it might be said improp-
“erly—used, than the mail order man.
He has realized that a picture will
do more to sell his kind of merchan-
dise than a column of words and fig-
ures. One reason for this is that it
is harder to’eatch a picture in a lle
than it is printed words and figures.
For instance, if you sell a man a table
on the strength of a printed statement
that it is 48 inches wide and if when
the table reaches the customer it is
only 36 inches wide, the customer not
only has a moral right to kick, but
he has a legal right to accuse the sell-
“er of obtaining money under false pre-
| tenses.
“buys a table which looks in a picture
|" to be 48 inches wide, but which proves
“upon its arrival to be only 36 inches
However, if the customer
wide, he has no legal grounds upon
which to base a complaint if the sell-
er has not told him in so many words
that the table was 48 inches wide
Stick to Truth in Figures.
Some unscrupulous mail order
houses have taken advantage of this
selling power of pictures in a very in-
genious way. They adhere strictly to
the truth in the actual measurements
given in their catalogues of the arti-
cles which they have to sell. They
may employ descriptions which exag-
gerate the qualities and appearances
of the articles offered, but when it
comes down to actual measurements
the descriptions given are technically
correct. Then these concerns rely upon
their pictures to sell the merchandise,
| realizing that a picture will make a
far deeper impression upon the mind
of the prospective buyer than the act-
ual figures given. A picture of a wide,
|*roomy .bed will attract the eye and
_the reader probably will not stop to
measure off the width of the bed as it
is described in the catalogue to see
whether it is as wide as desired. Fig-
ures, in the abstract, mean little to the
“average reader and do not convey the
impression that is given in the pic-
ture.
A former manager of a mail order
aouse tells how his concern manipu-
lated pictures in this way to suit its
purposes. It had pictures of its
chairs retouched so that the legs
seemed to be an inch and a half in di-
ameter, when they were really less
‘than an inch. It made narrow beds
appear in the picture to be wide and
comfortable. Posts of iron beds that
were really an inch In diameter were
made to appear as if they were three
inches in thickness. These things are
easy for any competent artist to do.
Patrons Had No Recourse.
shis concern, however, adhered rig:
1dly to the truth in the measurements
included in the descriptions. Custom-
ers who found, when they received
their goods, that they were not what
they expected, could kick, but it would
do them no good. The mall order
house could show that it had set forth
the measurements truthfully in cata-
logues, and there was no recourse for
the customer.
There is no question but that pic
wires will lie, sometimes without any
manipulation, and the person who buys
an article of merchandise from a pic-
ture is taking big chances, even though
the picture is not intentionally altered
to give a wrong impression. Any ama-
teur photographer knows from experi-
ence how the camera often will give
a wrong idea of proportions.
The only safe method is to buy fiom.
the local merchant where one sees the
article itself and not a picture of it. |
The article itself cannot lie about its
dimensions, at least,
.
Pianos Radios
Phonographs
HARTER’S MUSIC STORE
18 N. Allegheny St.
NASH
High Quality....Low Upkeep
Wion Garage
West Bishop St.
BELLEFONTE
Your Satisfaction
IS OUR RECORD FOR SERVICE
That Good GULF Gasoline
on the edge of town, on the State
College road.
EDGEFONT FILLING STATION
and REST ROOM
BOND C. WHITE, Prop.
The Scenic
Moose Temple Theatre
PICTURES
1£G00 SHOWS
AAAI APA
CTOIIINNANANAAAANAAAAAD | svar mmmanannnnnnnnnns
Have You Been
getting everything that’s com-
ing to you when buying groceries
We -ive you Service and Good
Groceries at Right Prices
THOMAS S. HAZEL
DEALER IN
Staple and Fancy Groceries
or ——irien a —
$1.75 $1.75
Ladies’ Silk Hose
(Guaranteed)
We will give a new pair free
for any pair that shows a run-
ner in the leg er a hole in the
heel or toe.
Yeager’s Shoe Store
BEEZERS GARAGE
STUDEBAKER
International Trucks
See the “Duplex” Car
GEO. A. BEEZER
G. F. Musser Co }
WHOLESALE GROCERS
Notice--Dairymen
Special Sale of Dairy Feed
I am offering 100 tons of Mayer’s
Dairy Feed (25% protein) at the low
price of $48 per ton at the mill, or
$50 per ton delivered.
. Place your order promptly.
FRANK M. MAYER
BELLEFONTE, PA.
Cleveland
ROADSTER, Overhauled and
Repainted. A-1 condition
Price Right.
S. H. POORMAN’S GARAGE
BELLEFONTE, PA.
Telephone Bell 23-R
LE PA A A
to your home with a convenient
‘“Heatmore”’
Pipeless Furnace
CLEAN AND SANITARY
Saves Fuel Saves Work
Extra Heavy Castings
Deep Cup Joints
Revolving Cinder
Crushing Grates
Properly installed in your
Home at a price that will sur-
prise you. Carload buying
gives us this advantage, A
few remain unsold of the car-
load. Place your order now
and save some real money,
Bellefonte Hardware Co.
i
Montgomery & Co
BELLEFONTE, PA.
Genuine
ENGLISH BROAD CLOTH
SHIRTS
Specially Priced
$2.45
Blue — Tan — White — Gray
Quality Counts
Dockash Ranges
Galvanized Roofing Sheets
Buckeye Fences
Asphalt Roofings
Builders’ Hardware
First Quality Goods at
Olewine’s Hardware
TNAAIAIASAAASASAIAPPPP ARIAS.
=
=
The Talk of the Town]
Selby’s and Just Vii
Arch Support Shoes”
FOR MEN AND WOMEN
Mingle’ s Shoe Store
Fissers Meat Market
is in on the Buy at Home Cam-
paign' because it offers such
Choice Meats at the Right
Prices that there is no reason
for anybody buying elsewhere.
Fruits Vegetables
EVERYTHING IN SEASON
EVERYTHING OF THE BEST
Carpeneto’s
US AAPL PIAA
Buy in Geatre County
Buy from whom you please
BUT
Buy in Centre County
Hazel & Company
Bon Mot
EVERYTHING THAT
IT’S NAME IMPLIES
Schlow’s Quality Shop
Offers you Many Opportunities
in Quality and Service
that you can’t get by
buying abroad