Remar fafa. Bellefonte, Pa., January 1, 1915. POLITENESS ON THE WIRE Really Seems to Be a Fact That Good Manners Are Forgotten by Tele- phone Users. “T don’t understand why anybody is impolite over the phone,” remarked a © woman visiting in New York, “unless he is cowardly or unless the phone, like wine, brings out the real charac- ter of people. And I especially don’t see why women should be impolite to women. “The most provoking instance I have had in many days occurred right here in New York. An old and dear friend of mine whom I had not seen in years had married and come to New York to live. Her married name was Blank- leigh, let us say, but I did not know her husband’s initials and I had no idea. where she lived. It was my first visit to New York and I wanted to see her. “My only hope was that she was in the telephone book and to it I went. I found six Blankleighs, any one of whom might be she, but which one? It was for me to find out and I began with the first one. “I asked for Mrs. Blankleigh and she came to the receiver. I apologized and explained why I had called and asked if she were my old friend. The way she snapped out that she wasn’t and rang off was something awful. “The following three were variants of the first, not much better and not any worse. Only one of them was a man and he just laughed and said there wasn’t any Mrs. Blankleigh in his house at present, but if I—and then 1 rang off. ; “The fifth was the one I sought and I didn’t have to seek any further. Now © I am thinking whether or not to call up the sixth and see if she is any more polite and considerate than the others. And it would have been just as easy to have been polite and nice about it and tried to help me, wouldn’t iw?” CHANGE NAMES OF STREETS Frenchmen Find Time for Small Things in Midst of a National Crisis. The French are a curious compound of earnestness and lightness. No mat- ter how imminent a crisis, or how threatening the ruin, they never fail to pay all due attention to the correct out- ward form. In the present tremendous crisis of French affairs one would think that the last thing the Parisian author- ities would concern themselves about would be the naming of streets. And yet, according to recent dispatches, the city council, upon hearing of the brave defense made at Liege, passed an ordinance changing the name of the Rue de Berlin to the Rue de Liege. This was more than duplicated in 1870. After the catastrophe of Sedan, the ruin of Napoleon III's empire and the establishment of the infant repub- lic, the national assembly, sitting in Paris on matters for the safety of the country, while the Prussians were thundering down upon the city, con- cerned themselves largely with chang- ing the names of things from ‘“‘Imperi- al” and “Royal” to “National.” Among others, they passed. after a heated de- bate, a decree changing the name of the royal Bengal tiger in the Paris zoo to that of the national Bengal tiger, and instructed the custodians to see that the signs were changed at once. Water Power Running to Waste. Five and half tons of coal are burned each year for each undevel- oped horsepower availabl2 from: our rivers and streams. At the low rate of two dollars per ton this shows a waste of $11 a year for each undevel- oped horsepower. The extent of the total yearly waste from this source alone is seid to be worth the price of 30,000.000 tons of coal. The waste is helping a loi to increase the price of ccal, the demand for which is con- tinually increasing, due to increasing factory, shop and home demands. There is hardly a waterpower of any size in this country that cannot be harnessed to electric generators and its power transmitted to nearby cities and -villages for manufacturing pur- poses. Transmission lines of 200 and 300 miles are not unusual. He Saves Freezing Horse. Mrs. William Bonner, a nurse, of Copake, Duchess county, New York, was sitting up last night with a pa- tient when she lcoked from the win- dow and saw a horse, unharnessed, standing in the snow at the railroad station. An hour later the horse was still there, and, fearing he would freeze, kindly Mrs. Bonner telephoned to Con- stable Reynolds. He ieft his warm bed, walked three miles through the snow and threw a blanket over the animal, saying: “Whoa, boy; I'll take care of you.” When Reynolds started to lead the animal away he discovered it was a wooden horse consigned by freight to a local harness maker. Curtains.— New York Herald. Painful Truth. Mrs. Portly (weight 225)—The cat! T'll pay her for that speech if it takes all winter! Miss Portly—Why, ma; what did she say? Mrs. Portly—She told me she'd heard I passed my vacation largely in the mountains.—Puck. A HAS ITS COMPENSATION Philosophical View as Taken by This Man Seems to Have Much to Recommend It. He was a lively old chap of past seventy at a lobste® palace table with a glass of plain water for tipple. “Of course,” he was saying to the younger men with him, “I am not as long for this world as you chaps are, if you live to be as old as I am, but I have a satisfaction in life that you haven't. I know because whea I was in my forties every time I had anything the matter with me I got scared. “I was afraid that either it would kill me with only half my life lived or that it was some lingering disease that would make thirty or forty years of my life a burden. Nor was 1 alone in thinking that way. Every man of my age had the same feeling. I think that comes to most men when they are about thirty. “Youth's carelessness lasts only a very short time and a man mighty soon begins to wonder what will hap- pen to him next, or how long he will stay in good shape. When a man reaches my age he begins to be care- less again. Most of what will happen has happened, and he is through with it, and what is to happen next doesn’t make much difference because in the nature of things it can’t last long whatever it is and the finality comes as a resting spell and a cessation from the worries of the flesh. “lI know some old men who don’t take the same view of themselves that I do, and I am sorry for them, be- cause a man owes it to himself, I think, to quit bothering about giving up when he knows he has to do it whether or no.” NONSENSE TO STAY IN RUT Ability to “Rise” in Life Is More or Less Present in Every Human Being. In every business there are many who know nothing about their possi- bilities. They live humdrum lives, plodding along in the same old ruts from day to day, but in a business sense they are practically dead and finish their business careers without waking up-—they just exist. They gee an occasional man rise up from the mass on the wings of fortune or tame. He is a nine-day wonder, and then the rest of the community set- tle down again and wait for some- thing to “turn up” for them. The hidden forces for rising out of the ruts are to be found in all “ordi- nary” folk. All that is needed to put those forces to work is an awaken- ing—a realization that great effort is behind great accomplishments. Fame and fertune do not come unbidden. They come only by reaching out and grasping them as they pass by. The man who is satisfied with things as they are, will never rise above his fellows, but the man who reaches cut and grasps every opportunity is the man upon whom good luck wiil smile, The hidden power is in you, all right, and there it will stay until you wake up and go out in the world and make yourself known. Modesty may be a virtue, but merit that vaunts it. self occasionally is the kind that brings liome the money tc the wife and chil- dren. Love. Love has no doubts. To itself love is the very substance of reality. The phenomena, of sight, sound, touch and their fellows, are but the conditions under which life has made a foothold for itself in this boisterous world; the senses know nothing beyond their awn functioning, they have nothing to say regarding the end or purpose of iife, But to love—all the labor and effort of all the universe, with all its sidereal systems, with all its ethereal immensity, has been for the sake of producing love. Of what consequence is it, whether insensible matter en- dure a myriad years, or assume infi- nite bigness? In the absence of con- sciousness, an infinity of matter is as nothing. One flash of conscious life illumined by love is worth all the pa- tience, all the effort, all the labor, of unconscious energy tnroughout an in- finity of time Consciousnass is but a minister of love, to the love that is to be.—Atlantic. Boring Thin Glass. Everybody who has tried under- stands how diificult it is to bore a hole in a strip of thin glass. The fol- lowing method is said to be very suc- cessful: Press a cake of wet clay upon the glass and then make a hole through the clay of the desired size, laying bare the glass at the bottcm of the hole. Then pour melted lead into the hole, and it will drop through | the glass, making a rough aperture. The explanation is that the sudden application of heat cracks the glass in a circle corresponding in size with the hole in the clay.—New York Trib- une. Borrowing Eliminated. The new play was in rehearsal, and a delegation of actors approached the manager. On heing received, the spokesman said: “Sir, we have come to ask that a portion of Mr. Brown’s part be cut out.” “What’s all this about? What do ‘you want cut out?” asked the manager. “The part where he, as the dis- guised, borrows $5. Every time he thinks any of us has any money he calls a rehearsal.”—Chicago Daily News. A Woman’s Story. A woman's story is very often a story of suffering if it deals with the period of maternity. A great many such stories have begun with suffering and ended with smiles of happiness because Dr. Pierce's Favorite Prescription had cured the pain and restored the health. The following is one woman’s story: Mrs. W. J. Kidder, of Hill Dale Farm (Enosburg Center), Enosburg, Vt., writes: “Your kindly advice and and medicines have brought me great relief. During the past year I found myself pregnant and in rapidly failing health. 1 suffered The Sultor. ; Young Wilmarth scught an inter- view with Mr. Carpenter. “I'd like,” saig the young man. nervously, “to marry your daughter, sir.” “Well, I've got six,” responded the obliging father. “Take all you want.” Brainy. | Brains of Chicago men who desert their wives are to be examined and no attention is to be paid to the pul- . chritude of the deserted wives. These new methods set one to thnking.— | dreadfully from bloating and urinary dif- ficulty. I was growing weaker each day and suffered much sharp pain at times. I felt that something must be done. I sought your advice and received a prompt reply. 1 took twelve bottles of Dr. Pierces Favorite Prescription, and also followed your instructions. I began to improve immediately, my health be- came excellent, and I could do all my own work (we live on a good sized far m.) I walked and rode all I could, and en- enjoyed it. I had a short, easy confine- ment, and have a healthy baby boy.” sm——— Chicago News. CASTORIA : Bears the signature of Chas.H.Fletcher. 1n use for over thirty years, and The Kind You Have Always Bought. Hardware. Don’t forget our Annual Inventory . Sale that Begins Saturday, Jan. 16. There will be some Great Bargains. The Potter-Hoy Hardware Co. a SC EONTE 8 59-11-1y BELLEFONTE, Pa. ETRE How to Write Advertising Copy Author of “Do Something! Be Something!’ : SKILLED layer of mosaic works with small fragments of stone—they fit into more places than the larger chunks. into more minds than big phrases. ; The simpler the language the greater certainty that it will be understood by the least intelligent reader. minimum of grade—he works along the lines of least resistance. The advertisement which runs into mountainous style is badly surveyed—all minds are not built for high grade thinking. jewelry and silks of literary expression, it looks as much out of place as a ball dress at the breakfast table! The buying public is only interested in facts. People read ad- The advertiser who can fire the most facts in the shortest time gets the most returns. Blank cartridges make noise but they do not hit—blank talk, however clever, is only wasted space. them to sell muslin with quotations from Omar or trousers with excerpts from Marie Corelli. You must not tolerate in your printed selling talk anything that you are not willing to countenance in Cut out clever phrases if they are inserted to the sacrifice of clear explanations—write copy as you talk. Only be more brief. Publicity is costlier than conversation—ranging in price downward in the world. Sketch in your ad to the stenographer. Then you will be so busy “saying it” that you will not have time to bother about the and cut out every word and every line that can be erased without omitting an important detail. What remains in the end is all that really counted in the beginning. smarter, but more people will understand “French Soap.” Sir Isaac Newton’s explanation of gravitation covers six pages but the school- boy’s terse and homely “What goes up must come down” clinches Indefinite talk wastes space. It is not 100% productive. The copy that omits prices sacrifices half its pulling power—it has a tendency to bring lookers instead of buyers. It often creates false goods are higher priced than in reality—others, by the same token, are just as likely to infer that the prices are lower and go away think- ing that you have exaggerated your statements. cheapest because it doesn’t waste a single eye. Publicity must be on the offensive. There are far too many advertisers who keep their lights on top of their bushel—the average citizen hasn’t time to : Small space is expensive. Like a one-flake snowstorm, there is not enough of it to lay. ; Space is a comparative matter after all. It is not a case of how press may realize that Jones has tacked a twelve-inch shingle on every post and fence for a stretch of five miles, but they are going too fast to make out what the shingles say, yet the two-feet letters they have a chance to dodge it. And at that it doesn’t cost nearly so much as the sum total of Jones’ dinky display. Just so advertisemeuts attractively displayed every day or every matter how rapidly they may be “going” through the advertising pages, and produce more results than a dozen piking pieces of copy scattered through half a dozen papers. ! By HERBERT KAUFMAN A The skilled advertiser works with small words—they fit The construction engineer plans his roadbed where there is a Advertising must be simple. When it is tricked out with the vertisements to find out what you have to sell. You force your salesmen to keep to solid facts—you don’t allow personal salesmanship. from $10 a line; talk is not cheap, but the most expensive commodity gewgaws of writing. Afterwards take the typewriten manuscript Cultivate brevity and simplicity. “Savon Francgais” may look the whole thing in six words. impressions. Some people are bound to conceive the idea that the The reader must be searched out by the copy. Big space is overturn your bushel. much is used but how it is used. The passengers on the limited ex- of Brown’s big bulletin board on top of the hill leap at them before week for a year in one newspaper will find the eye of all readers, no (Copyright.y Shoes. Yeager’s Shoe Store “FITZEZY” The Ladies’ Shoe that Cures Corns Sold only at Yeager’'s Shoe Store, Bush Arcade Building, BELLEFONTE, PA 58-27 Dry Goods, Etc. LYON & COMPANY. Clearance Sale —) of all (—— WINTER STUFFS. Our entire stock of Ladies’ Coats and Suits, Children’s and Misses’ Coats must be sold now. This will mean a Coat or ~ Suit at remarkable reductions. We have a large selection and all sizes. Coats that sold at 15, 18 and $20 now sell at $10.00. Coats that sold at 25, 28 and $30.00 now must go at $15. This same reduction will be made in Ladies’ Suits. Misses’ Coats that sold at 10, 12 and $15 now must go at 85. Children’s Coats that sold at 5, 7 and $9 now must go at 3.50 and $4.50. Furs. Furs. Wo have put the knife in the prices of Furs. Furs reduced 1-3, 1-2 and more. Mink, Fox, Red and Light, Black Fox and Pointed Fox, in fact a very good assortment of all fine furs in black and white, at big reductions. Everything is now on the reduction list dur- ing this yearly clearance. We invite every one to come in and get our prices and see that we mean a big saving on the low prices. Watch for the Rummage Table next week. We are getting ready for our big White Sale. Lyon & Co. -.. Bellefonte
Significant historical Pennsylvania newspapers