A36-Lancaster Farming, Saturday, January 11,2003 Angus Results From Around The Region Cortney Hill-Dukehart, Sykesville, Md., show ed the grand champion cow-caif pair at the 2002 Maryland State Fair Angus Show, Sept. 1 in Timonium, Md. Jack Ward, Lagrange, Ind., evaluated the 44 entries. J D H Key Heir 0451 claimed grand champion bull honors at the 2002 Eastern National Live stock Show’s Angus Show, Sept. 21 in Timoni um, Md. J D H Cattle Company, Dover, is the owner. Howard Hoffman, Far Hills, N.J., evatuat- New‘Cool To Be Real’ 1 Youth Campaign Kicks Off NEW YORK, N.Y. A new checkoff-funded cam paign to reach more girls ages 8 to 12 with informa tion about beef is now un derway. The education campaign was kicked off last week with a media tour of key publications in the New York City area by Mary Young, R.D., executive di rector for nutrition at the National Cattlemen’s Beef Association (NCBA) and Sylvia Rimm, Ph.D., child psychologist and author of See Jane Win. The campaign is being coordinated by NCBA on behalf of the Cattlemen’s Beef Board and state beef councils. The tour provided a val uable opportunity for na tional youth media to bet ter understand key issues relevant to young girls, according to Gary Sharp, a South Dakota beef and dairy producer and chair man of the beef industry’s Joint Youth Education and Information Subcommit tee. Topics covered in cluded: the critical role nu trition plays in girls’ physical and intellectual performance, the nutrition al benefits of beef as well as some of the obstacles that girls confront during the pre-adolescent and ad olescent years, such as peer pressure. During the tour. Young stressed the importance of the nutrients in beef, espe cially for this age group, sometimes called “tweens.” v\.Vv/\ . She also addressed the is sues' of vegetarianism and obesity among children today. During the meet ings, youth development expert Rimm provided messages on the impact of peer pressure, body image and weight issues on self esteem. While much of the new youth campaign will focus on the enjoyment of eating beef, research with youth editors shows that they are hesitant to provide positive messages about beef until their nutritional mispercep- tions are resolved. A mini Web site de signed to reach girls direct ly with “Cool To Be Real” messages was also launched Dec. 2. The www.cool-2b-real.com Web site features important beef information in a format that appeals to tween girls. The internet is widely used by tween girls to obtain in formation, and this site al lows producers to talk to them. Other elements of the Cool To Be Real campaign will be unveiled in the com ing months, including an essay contest asking girls what it means to be “real.” “Reaching young girls this age with accurate in formation about beef is in credibly important,” says Sharp. “This new program should expand our youth education efforts, and build on our work to spread the message of beefs role in healthful diets.” , ; .-V.V ‘ Taggart Blackbird Bailee 108 claimed grand champion female at the 2002 Maryland State Fair Angus Show, Sept. 1 in Timonium, Md. Kurt Long, Airville, is the owner. Jack Ward, La grange, Ind., evaluated the 44 entries. J D H Cattle Company, Dover, showed the grand champion cow-calf pair at the 2002 East ern National Livestock Show’s Angus Show, Sept. 21 in Timonium, Md. Howard Hoffman, Far Hills, N.J., evaluated the 60 entries. Jamie Hower, Bethlehem, showed the grand champion cow-calf pair at KILE. Llangollen Farms, Middleburg, Va., received the 2002 Angus Journal’s Land Stewardship Award during the Annual Banquet of the Ameri can Angus Association, Nov. 18 in Louisville, Ky. Pictured is John Wilkins and Stephanie Wil- D L B Hercules captured the grand champion bull and Junior champion titles at the 2002 Mar yland State Fair Angus Show. David Brauning Jr., Finksburg, Md., is the owner. S S F Famous Right Time 3051, owned by Cortney Hill-Dukehart, Sykesville, Md., cap tured grand champion female honors at the 2QQg Eastern National, Livestock Show’s Junior Anpus Show, "Sept. 22 in Timonium, Md. C.J. Furlong, Mount Joy, evaluated the 44 entries. Taggart Blackbird Bailee 108, owned by Kurt Long, Airville, won grand champion female and junior champion honors at the 2002 Keystone International Livestock Exposition Angus Show. Doug Gerber, Richmond, Ind., evaluated the 81 entries. J D H Cattle Company, Dover, led the grand champion bull at the 2002 Keystone Interna tional Livestock Exposition Angus Show, Oct. 7 in Harrisburg. Doug Gerber, Richmond, Ind., evaluated the 81 entries.
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