Milk Promotion Activities Focus On Moms, Kids DAVELEFEVER Lancaster Farming Staff NEW HOLLAND (Lancaster Co.) The American Dairy Association and Dairy Council (ADADC) con tinues to work hard at, promoting milk and milk prod ucts, according to the chief executive of the regional organization based in Syracuse, N.Y. Richard Naczi spoke to about 40 dairy farmers and family members at a District 18 ADADC membership meeting at Yoders Restaurant here Nov. 6. The meet ing was one of a series taking place this fall throughout all ADADC districts in New York, Pennsylvania, and New Jersey. The ‘Got Milk’ campaign has shifted away from tar geting adult consumers in general to focusing on kids and mothers. That trend will continue in 2003, Naczi said. In one method of reaching out to children, ADADC has been at work partnering with school food pro grams in New York and New Jersey to provide vend ing machines with a selection of milk beverages in “chug-a-lug” containers. Milk flavors include cappu cino, strawberry, and chocolate. According to Bill Magee, New York state Ag Com- RISSER GRAIN Buying & Selling CORN, BEANS, WHEAT, & BARLEY SERVING 3 LOCATIONS <HOLTWOOD, 1-888-845-18. (717) 284-33 i RED LION GRAIN CENTER (717) 244-6909 SEED & FERTILIZER MAINVILLE GRAIN Bloomsburg, Pa. (717) 784-6922 1-800-747-2581 Now Available Wheat & Bailey seed Alfalfa & Pastuie seed MAIN OFFICE mittee representative speaking in an ADADC video presentation, the flavored milk beverages “have been a real hit in the school districts we sampled.” Naczi said that the pint-size containers typically sell for $1 same as a bottle of soda. He reported that sales of milk to children are up, and that wide use of the vending machines could potentially increase total milk sales by 4 percent. One costlier aspect of placing milk in vending ma chines is that the machines need to be cooled all the way through top and bottom, while soda machines only need to cool the product when it approaches the bottom. That makes milk vending machines cost about twice as much as soda machines, Naczi said. Keeping the milk cold is crucial for shelf life and in making kids want to buy it, according to Naczi. “We know kids drink more milk when it’s cold,” he said. A new, high-temperature pasteurization process might lower the cost of milk vending machines by greatly increasing the shelf life of bottled milk. Devel oped by Dairy Farmers of America (DFA) and re cently approved, this special pasteurization can give Stalls and Barn Equipment Tie Stalls (all kinds) Free Stalls (all kinds) Lever Rows Gates (custom made) Paneling and Pens Gutter Grates Clamps - Many Styles & Sizes Water Bowls Mats for Cows and Horses Tile Anything custom made to fit your barn o ther Equipment Lancaster Level-Flo Distributor and Pipe Weaverline Feed Cart Energy-Free and Electric Drinkers Feeders and Conveyors Barn Cleaners Silo Unloaders - 3 Brands Post Hole Digger & Driver Trailers Show-Ease Staff 18. 573 Willow Road, Pa L/toiW PHONE: (717) 299-2333 *** (Turn to Page 34) Badger/DM auioment For 1500 to 10,000 Gal Liquid Manure Spreaders & Vacuum Tanks • Galvanized Option Pit & Lagoon Pumps • 6'-52’ • Galvanized Option Forage Wagons Forage Blowers Ear Corn Mill w/Blower E-Z Hutches & Mini Barns .CJBadger;--^^ ttnHßk Rent
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