DMI And Marva Maid Join In Nationwide School Milk Pilot Excerpted from article by Amber DuMont Maryland and Virginia Milk Producers Cooperative Competition in the beverage industry is fierce. With industry giants like Coca-Cola and Pepsi fighting to quench the consumer’s thirst, it’s hard for a whole some and nutritious drink like milk to compete. Milk has finally found the limelight through the innovative Got Milk?” marketing campaign. Keeping this posi ti\e promotion running strong and boosting demand for milk has Dairy Management Inc. (DMI) searching for new methods making milk a more appealing bever age. Research shows that in the past few years school milk consumption has been declining. Yet, more than 90 percent of all kids (ages 6 to 12) drank at least one sen ing of milk as a beverage during an average two week period. Kid “milk drinkers” consume 30.5 gal lons of milk annually per capita, which represents 20 pei cent of total milk beverage consumption. School milk has been packaged in gabled cardboard containers for years. Meanwhile the rest of the bever age industry has transitioned from glass, to aluminum and plastic numerous times and in numerous shapes and sizes to suit consumer demand and life-style changes. It is finally time for school milk to catch up. Paul B 8 CQ CD @ PACER Seif-Priming Centrifugal PUMPS For Agriculture We Stock A COMPLETE LINE OF SPRAY PRODUCTS • Nozzles jk; • Balls Valves/ R ) j Mliflo. DIAPHRAGM DEMAND PUMP , '»• PAUL B. ZIMMERMAN, INC. Manufacturers - Distnbutors 50 Woodcorner Rd., Lftitz, PA 17543 . 717-738-7350 Teaming up with DMI for a nationwide school milk pilot test program, Maryland and Virginia’s Marva Maid processing plant was instrumental in introduc ing unique milk packaging and stocking the first milk vending machines in schools throughout Chesapeake, Va., during the 2001-2002 school year. Marva Maid joined eight other processors in the study conducted by the National Dairy Council, the American School Food Service Association, and coor dinated by DMI. The study focused on measuring the impact of an upgraded milk product on milk con sumption and attitudes toward milk in schools. Milk product upgrades included improved packaging, in creased flavor variety, improved storage, refrigeration and presentation. Covering 146 elementary and secondary schools in 12 different markets from New York to Florida, and SPRAYING EQUIPMENT Irlalvlelnl® by Norwesco Horizontal Hypro PUMPS The !«£,{ H Long I jBFI k- mw m. For roller pumps centrifugal pumps diaphragm pumps piston pumps and plunger pumps no one offers you more quality choices than Hypro More types More models And most of all more quality and dependability For virtually any spraying fluid handling or pressure cleaning need you have depend on The Long Blue Line™ for genuine value Genuine Hypro pumps from your quality Hypro dealer (Turn to Page 45) 7-8:30 Tues., Wed. 7-5:30 Sat. 7-4:00 HOURS; Mon.,Thurs., Fri.
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