Three Generations
(Continued from Page 4)
The stand is ideally situ
ated in a high-density area.
“There’s a lot of development
around here,” said Landis,
who estimates that customers
come from a broad area in
Lancaster. It is also difficult
to pinpoint a typical cus
tomer at the stand, as all ages
of area residents or tourists
come to purchase the prod
ucts sold.
Although the stand re
ceives a steady flow of cus
tomers during the day,
according to Landis, most
business is conducted during
rush-hour traffic between
five and six in the evening.
“We have a lot of people that
stop every day,” he said.
The secret to building a
profitable business is staight
forward, according to Landis.
“Quality, quality, quality. Lo
cation, location, location
that’s a lot of it,” he said.
“Also freshness of product. If
you don’t have that, they
(customers) can get it at a
one-stop Wal-Mart.
“We have fresh-picked
corn every day, not coming
out of a cooler. We try to
have it so we run out of corn
every day. If they’re buying
cold corn, they might as well
buy it at a chain store,” said
Dillman Farm, Inc.
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Landis.
To harvest the day’s
supply, Landis begins picking
at 6 a.m.
Advertising has tradition
ally been low-key for the
stand. “I believe word-of
mouth has done a lot for us,”
said Landis. “A lot of people
told us, ‘so-and-so told us
about your sweet corn.’
“It’s more or less built on
reputation here and it really
has increased, business
wise,” said Landis. He em
phasizes quality products as
integral to the success of the
stand. “We try to give a good
product for the price,” he
said.
Part of good business is
keeping up with the pace of
demand. In keeping with this
idea, Landis plans to serve
his clientele by building a
farm market on nearby
ground. He is hoping the
stand will become a reality in
the spring of2ool.
Besides selling the tradi
tional produce that the
family grows, he also plans to
add baked goods to the food
offered. Quality will remain
unchanged, however, noted
Landis.
“ The stand is just not big
enough. Sometimes in the
evening, the cars keep
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Publication Examines Greenhouse Options
ITHACA, N.Y.
Whether it means tending to
a collection of exotic
houseplants or cultivating a
year-round crop of vegeta
bles, greenhouse gardening
appeals to many people for
many different reasons.
A greenhouse can help
garden enthusiasts get
through the cold part of the
coming and it’s hard to close
the stand,” he said.
Part of the lure of a road
side stand is the convenience
of a quick stop, a fact which
is not lost on Landis. “People
always seem to be in a hurry.
They want it convenient- to
park and walk up,” he said.
“They don’t want to walk in
doors.”
Landis is taking that into
consideration with his next
establishment by planning a
design with a large entryway.
Since fresh produce has
such a short shelf life, Landis
found alternate markets for
his products. Besides supply
ing some products to area
restaurants, the Landis
family also sells excess prod
ucts to Leola produce auc
tion.
SEIS
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Lancaster Farming, Saturday, March 10,2001, Grower and Marketer-
For Homeowners, Gardeners
year. It fills a void during
winter, when weather prohi
bits gardening outdoors.
Home greenhouses are
ideal for introducing children
to nature and showing them
how seeds develop into
flowering plants or nutritious
vegetables. Retirees often
adopt greenhouse gardening
as a hobby to enjoy during
their retirement years.
“Greenhouses for Home
owners and Gardeners,”
originally published June
2000 ($25 plus S&H/sales
tax, 214 pages) will help
readers select and design the
most appropriate size and
style of greenhouse to fit their
needs, find the best place to
locate a greenhouse, and
decide whether to build a
greenhouse themselves or
hire a contractor to do it. This
comprehensive, easy-to-read
book covers every style and
type of greenhouse from
relatively inexpensive film
plastic-covered growing
spaces to custom-designed,
cozy sunspaces that extend
the living space within the
home.
The book addresses a wide
audience, including garden
ers, homeowners, cooperative
extension educators, and in
stitutions (such as retirement
homes, schools, and prison
associations). Small farmers
may also find the book
useful.
The book contains eight
chapters on the following
topics: greenhouse basics, se
lecting a greenhouse, green
house planning, framing
materials and glazing, green
house layouts and equip
ment, the greenhouse
environment, window green
houses and growth chambers,
and garden structures. With
this book, aspiring and prac
ticing greenhouse operators
will be able to make informed
decisions about foundations,
glazing and framing mated-
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als, space utilization, interior
design, heating and cooling
systems, supplemental light
ing, watering and fertilizing
systems, and other green
house design and construc
tion issues. The garden
structures chapter covers the
design, construction, and use
of cold frames, hotbeds,
shade houses, rowcovers, and
high tunnels.
About 150 line drawings il
lustrate the 214-page book to
help readers visualize the
way greenhouses are built,
evaluate alternative methods
of construction, design interi
ors, select labor-saving equip
ment, and understand the
skills involved in designing,
building, and operating a
greenhouse.
Ten diverse do-it-yourself
plans for home greenhouses
and other garden structures
are provided in an appendix.
Each plan includes materials
lists and construction dia
grams and details. Three ad
ditional appendixes contain a
greenhouse maintenance
checklist, lists of greenhouse
and equipment suppliers, and
useful conversions. A glos
sary of terms that might be
unfamiliar to readers and an
index are included as well.
“Greenhouses for Home
owners and Gardeners” was
written by John W. Bartok,
Jr., professor emeritus in the
Department of Natural Re
sources Management and
Engineering at the University
of Connecticut.
The book, NRAES-137, is
available for $25 per copy
plus shipping and handling
from NRAES, Cooperative
Extension, 152 Riley-Robb
Hall, Ithaca, NY 14853-5701.
Shipping and handling for
one copy is $5.50 within the
continental U.S. New York
residents add eight percent
sales tax (calculated on both
the cost of publications and
the shipping and handling
charges).
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213