Ag Secretary Kicks Off 2000
‘Simply Delicious ’ Produce Season
FINLEYVILLE (Washington Delicious’ marketing program
Co.) Pennsylvania Agricul- this growing season,
ture Secretary Samuel E. Hayes “Gov. Ridge and I are proud
Jr. recently joined fruit and veg- of the hard work and dedication
etable growers at the Trax of our growers who provide nu-
Farms Strawberry Festival to tritious produce for our con
kick off the 2000 produce season sumers. We invite all
and launch the “Pennsylvania Pennsylvanians to look for the
Produce Simply Delicious” ‘Simply Delicious’ logo in your
marketing program. favorite store or farmers market
“It’s easy to see why Pennsyl- to ensure you buy the highest
vania produce is ‘Simply Deli- quality produce available.”
cious,”’ Hayes said. “From our Hayes presented a $465,500
red ripe tomatoes and succulent check to Pennsylvania fruit and
sweet com —to our sweet, juicy vegetable growers, representing
peaches and apples Pennsyl- the funding for the “Simply Del
vania growers offer a comuco- icious” statewide program this
pia of fresh fruits and vegetables year, including billboards and
that will be showcased under the point-of-purchase materials. A
Ridge Administration’s ‘Simply matching grant for $lB,OOO to
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the Pennsylvania Vegetable
Marketing and Research Pro
gram also was included in the
check.
Bob Trax, vice chairman of
the Pennsylvania Vegetable
Marketing and Research Board
and former president of the
Pennsylvania Vegetable
Growers Association, and other
growers accepted the check on
behalf of the industry.
This is the fourth year for the
popular “Simply Delicious”
marketing program. Since 1997,
the program has grown to in
clude the participation of more
than 200 retailers representing
more than 900 stores and more
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than 500 growers. nia Vegetable Marketing and
The Pennsylvania “Simply Research Program, sponsor the
Delicious” logo is designed to “Simply Delicious program,
increase the consumers’ aware- For information on partici
ness of Pennsylvania’s fresh, pating “Simply Delicious”
home-grown fruits and vegeta- stores and growers, visit the De
bles. The Department of Agri- partment of Agriculture’s Web
culture and the Pennsylvania site, accessed through the
Food Merchants Association, in Pennsylvania homepage,
cooperation with the Pennsylva- www.state.pa.us, or directly at
www.pda.state.pa.us.
Farmland Preservation
Milestone In Chester County
NOTTINGHAM (Chester
Co.) Pennsylvania Agricul
ture Secretary Samuel E. Hayes
Jr. recently marked the preser
vation of 10,000 acres of farm
land in Chester County.
Hayes presented The Chester
County Farmland Preservation
Board and farm owners George
and Suzanne Lamborn with cer
tificates of recognition for reach
ing this milestone.
“Chester County was one of
the first counties to join Penn
sylvania’s Farmland Preserva
tion Program,” Hayes said.
“And earlier this year, Chester
County was instrumental in
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helping Gov. Ridge reach his
goal of preserving 100 farms in
100 days through ‘Growing
Greener.’ Chester County has
helped to make it possible for
Pennsylvania to preserve farm
land at a pace greater than any
other state.
“I am proud to be here today
to recognize Chester Countv’s
outstanding achievement of
reaching the 10,000-acre mile
stone. Chester County has con
sistently shown exemplary
commitment to farmland pres
ervation.”
BALE
EDER
Created in 1989, the
Pennsylvania Agricul
tural Land Preserva
tion Board oversees
the state Farmland
Preservation Program,
which allows the state
and counties to pur
chase development
rights, referred to as
easements. These
easements guarantee
that farms will remain
as agricultural land.
At the Pennsylvania
Farm Show on Jan. 8,
Gov. Ridge an
nounced his goal of
preserving 100 farms
in 100 days as part of
his “Growing
Greener” program. He
called the loss of open
space and farmland
Pennsylvania’s biggest
environmental chal
lenge in the new cen
tury. Gov. Ridge kept
his promise and pre
served more than 100
farms by Earth Day,
April 22.
Gov. Ridge was in
Chester County in De
cember to sign the
five-year, nearly $650
million “Growing
Greener” program.
Pennsylvania’s larges
t-ever investment in its
environment.
The Farmland Pres
ervation Program con
tinues to work toward
preserving and pro
tecting Pennsylvania’s
agricultural land for
farm families and
future generations of
Pennsylvanians. Penn
sylvania is on the road
to becoming the No. 1
state in the nation for
the number of acres of
farmland preserved.
To date, more than
1,300 Pennsylvania
farms, totaling more
than 162,000 acres of
farmland, have been
preserved.
For more informa
tion, visit the Depart
ment of Agriculture’s
Website through
www.state.pa.us or di
rectly at www.pda.s
tate.pa.us.
19