D2-Uncaster Farming, Saturday, January 2fl, 2000 Claas Auctions 15,000 th Jaguar On-Line COLUMBUS, Ind. - Claas has marked the production of its 15,000 th Jaguar Self-Propelled Forage Harvester. This special edition Jaguar 880 features a unique airbrush paint finish, leather seats, and other special features highlight ing this milestone in the compa ny’s history. The machine, which will be on tour at major farm shows and events across North America, will be auctioned on the compa ny’s website. Bidders can log on to http://www.claasofamerica. com to place their bid or check on the current bidding price. The 15,000 th Jaguar will be present ed to the highest bidder at a major show in September of 2000. Claas has more than two decades of experience in the design of self-propelled forage harvesters. In June 1972, the first prototype of the Jaguar was produced when a chopping unit from a trailed forager was installed into a very primitive chassis From those humble GVM Reorganizes, Expands BIGLERVILLE (Adams Co.) GVM Incorporated continues to consolidate its hold in the mar ketplace with new products, new distributorships, and new person nel. “We here at GVM are commit ted to expanding our company so that we can serve our customers better,” said Denny Stahl, the company’s new vice president of operations. Service and customer support remain the number one priority at GVM. GVM manufactures the power ful new “Prowler 2000,” a year round sprayer designed to drive effortlessly from field to road, at speeds up to 45 miles per hour. The GVM line also includes the Hydra Spray F-550 and the Trans- Spread self-propelled as well as pull spreaders. GVM is based in Biglerville, lo cated near historic Gettysburg, with a second “GVM West” loca tion in Bellevue, Ohio. The com pany employs about 85 people in Pennsylvania and Ohio. GVM is expanding its national distribution, promoting key per sonnel, as well as adding new peo ple to their winning team. Denny Stahl has recently been promoted from national sales/ 4 JNj • t'KX < Business ♦ News v*2r * y*< - > <v< - * . # . . < s * V- • Claas, the world’s largest manufacturer of self-propelled forage harvesters, will be auc tioning their 15,000 th Jaguar Self-Propelled Forage Harves ter on-line. To place a bid on this special edition harvester, log on to www.claasofameri ca.com. beginnings, the Jaguar family was born. The well-known for age harvesters are now avail able in four models, the Jaguar® 820,840, 860 and 880 which can deliver up to 200 tons (corn) out put per hour in the toughest field conditions. Network marketing manager to vice presi dent of operations for GVM, Inc. Denny, who has been with GVM for nine year, had owned his own company for IS years, prior to his move to GVM. Ed Maas has been promoted to the position of vice president of GVM West He has been with GVM West as a partner since 1996 and manages the GVM West facility. Mike Machek, who has been heading up the precision agricul ture division of the GVM team, has been promoted to southern regional sales representative. His primary responsibilities will be to provide support in the expansion of the southern regional distribu torship network. In addition, Dennis Conrad has been promoted from controller to vice president of finance. Lee Money has moved up from terri tory sales to the position of sales manager for the wholegoods divi sion of GVM, Inc. and GVM West GVM recently added to its sales staff two new sales representa tives, including Don Swan, whose territory covers Illinois, and Jim Davis, who will be covering the states of Virginia, West Virginia, and North Carolina. of > A-?*: Internet Business, Advertising Topics At Conference COLUMBUS, Ohio - Internet marketing and e-commerce - the electronic exchange of money for products - are chang ing the way people do business, and direct farm marketers are in a good position to reap the benefits, said Nathan Watermeier, Ohio State University Extension technology specialist. Direct marketers offer quali ty products often produced on family farms that fill a specific market niche and have a special appeal to many of today’s con sumers, Watermeier said. But the problem is many direct mar keters are not taking advantage of the Internet because they do not know how to create a web site, how to market their prod ucts on the Web or what to spend to get started. “Even if direct marketers don’t think they want to do Internet marketing or e-com merce, it’s definitely something they should consider,” he said. “If they’re not selling a product over the Internet, they can at least advertise their business and try to get people out to their pump kin farm or berry patch.” Watermeier will discuss advertising and doing business through the Internet during two technology sessions at the North American Farmers’ Direct Marketing Conference held in Cincinnati, Feb. 10-12. The first session, “Marketing and Advertising Your Business through the Internet,” will be on Friday, Feb. 11 from 1:30 p.m. to 3 p.m. The second session, “E- Commerce - Doing Business through the Internet,” is sched uled for Saturday, Feb. 12, from 10:30 a.m. to noon. Web advertising and business is rapidly expanding. According to eMarketer, an on-line resource for businesses interest ed in the Internet, United States MX Series Magnum Tractors Comfort, Productivity Improve RACINE, Wis. - Case IH has announced new productivity enhancing features for its MX Series Magnum™ tractors. Farmers can select a Surveyor™ Luxury cab option, a factory-installed front three point hitch, as well as new tire options to better meet the needs of their operations. A 160-gallon fuel tank is also available for the MX 180, MX 200, and MX 220 models to extend continuous operation to more than 20 hours without refueling. “These tractors were designed with input from more than 1,200 customers worldwide to meet their power, perfor mance, and productivity needs,” said Mitch Kaiser, Case IH man ager of product development. “With the new options, produc ers can further customize their MX Series Magnum tractors to meet their on-farm demands.” The Surveyor cab, already the quietest and most spacious cab in its class, now offers options to further improve oper ator environment and efficiency. Customers can choose a new luxury cab option featuring a heated, red leather Optima™ seat for maximum comfort. The Web advertising spending will grow from $3.1 billion this year to $4.8 billion in 2000 and $13.3 billion in 2003. The third most popular topic discussed during presidential debates is e-com merce, Watermeier said. The benefit of Internet mar keting and commerce is the abil ity to reach more people and increase sales, as long as it is advertised properly, he said. Plus, little to no additional labor help is needed, unless business really picks up, and creating a website could help direct mar keters better organize their business. “If you have 150 products scattered around in a small store on your farm, organizing them for an on-line catalog by category with prices and pic tures gives you a quick, refined inventory,” Watermeier said. “Anything that farm marketers can produce, package and ship is fair game for e-commerce, as long as it meets Federal Trade Commission regulations.” Frozen foods, a majority of fruits, and gift baskets that include packaged meats and cheeses, nuts, fruits and other - products with a country feel are popular, especially during the Christmas season, he said. It costs between $125 and $3,000 for a direct marketer to get started with a web page, with costs varying by location, Internet service provider, the extensiveness of the website and whether the direct marketer will create it or hire a professional help, Watermeier said. During Watermeier’s first session at the direct marketing conference, he will discuss creat ing and designing websites, the costs involved, their benefits for direct marketers, how they fit into a business plan, cooperating with other direct marketers to advertise each other’s business es on the Web, and who to con Growers can customize their Case IH MX Series Magnum tractors with new productivity enhancing features. New op tions for model year 2000 include a luxury cab, a front mounted three-point hitch, new tire choices, and high capacity fuel tank. luxury cab also includes a dark tinted rear window to reduce glare and heat from the sun; additional sound absorption material; a carpeted floor mat; and a leather-wrapped steering wheel, armrest, and throttle. A deluxe radio and six disc CD changer is also available with the luxury cab package. Creating a comfortable and practical cab environment was a top priority Kaiser points out. All new cabs feature a combi nation wheat color interior, replacing the previous gray com bination. A new door frame tact for help creating a site. “I was bombarded with requests following last year’s session at the Ohio Direct Marketing Conference asking for recommendations on whom to call to help create websites,” he said. “This year, I hope to have a list available of web development businesses who are reasonable and legitimate web site creators. I’ll also talk about what things you need to know before hiring somebody to help create a website, so you don’t get ripped off.” Watermeier’s second session will focus on the expenses of developing an e-commerce site, the basics and principles behind e-commerce, handling Internet transactions with credit cards, encrypting sites for security pur poses, tracking hits and prod ucts sold with Web statistics, potential Internet taxes and other issues that could impact small businesses down the road, the Federal Trade Commission and the rules and regulations of international trade, and ship ping and transportation issues. “We’ll look at and go over sev eral commercial e-commerce pages during the session,” he said. “I’ll actually purchase something on-line to show peo ple how Internet transactions work.” The North American Farmers’ Direct Marketing Association Conference is in con junction with the Ohio Fruit and Vegetable Growers’ Congress at the Cincinnati Convention Center. The joint meeting will include 42 direct marketing workshops, 75 sessions focusing on crop production and manage ment, and about 200 trade show exhibits. For more detailed program and registration information, contact the Ohio Fruit and Vegetable Growers’ Congress staff at (614) 249-2424. design, featuring no top cross bar assembly, improves visibili ty. The deluxe and luxury cab packages also include standard Auto Temperature Control that automatically maintains the cab temperature at the operator selected level. Case IH engineers created an industry exclusive - a factory installed, front-mounted three point hitch to further extend the versatility of MX Series Magnum MFD models. The close coupling of the hitch increases transport stability, improves visibility when used with front mounted implements, and reduces swaying of front implements with steering cor rections. “With the availability of the new front hitch, farmers will be able to increase the versatility of their MX Series Magnum trac tors,” Kaiser noted. “The front hitch can be used for sprayers, row crop cultivators, chemical tanks, and ballast weights. Plus, it only needs one cylinder and one remote valve to operate.” Producers also can choose from a number of new factory installed tire options from Michelin, Firestone, and Goodyear to match their crop ping practices.
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