Pi >a 9 e 42—Keystone Fami Show Section 1, Lancaster Firming, Saturday, January 1, 2000 SYRACUSE. N.Y. The Farmers’ Market Federation of New York has teamed with the NYS Farmers’ Direct Marketing Association to bring a full day of training seminars to fanners’ mar ket managers, sponsors, farmers, and vendors. The training school will be Jan. 31, 2000 in Rochester. N.Y. This is in conjunction with the NYS Farmers’ Direct Marketing Con ference sponsored each year by the NYS Farmers’ Direct Market ing Association. Participants will be able to at tend a variety of instructional ses sions sponsored by the Farmers’ Market Federation, visit a trade show with vendors specializing in direct farm marketing, and enjoy the company of others with the same interests and businesses as you. A concern of many market managers and sponsors is farm in spections. These inspections are often necessary as disputes arise over possible market rules infrac tions and FMNP misuse. The first session of the day will be farm in spection training. The Greenmarket inspector, Carolyn Lasar, and Tony Mannet ta, executive director of the Greenmarkets will share skills, techniques and knowledge to help others perform effective and rela tively pain-free inspections. They’ll help us to understand how to verify a crop plan and deter mine eligibility for the FMNP and for selling at a market based on a grower only or percentage of homegrown rule. Most every market is looking to add to their customer base. One “demographic” that markets often lack is the restaurant trade. Res taurant owners and chefs can mean a great deal of repeat busi ness to a market. But what exactly are they looking for and how do FENCE SUSIES" ». .-‘jiSee Us^tThe KEYSTONE FARMSHOW York Fairgrounds - January 3,4, & 5 t Poultry Building #743 '* Split Rail Locust And Treated Pine Posts Hemlock and Treated Poplai Rails Diamond Mesh Board Gates & Split Rail Gates Round Posts 2”x3” - 7’ & 8’ 3"x4” - 6 1/2’-7’-8'- 10’ 4"x5” - 6 1/2’-7’-8’- 10’ 5"x6” - 6 1/2’ - 7’ - 8’ - 10’ 6”x7" - 6 1/2’ - 8’ - 10’ - 16 4O CCA 00 Year) Pressure Treated Posts De,iver ' es Available ★ Farmers’ Market Managers, Farmer/Vendor Training Schools Set we convince them that the farm ers’ markets have what they want? An executive chef in Rochester, Richard Reynolds of Woodcliff Restaurant will explain just what it takes for a market and a farmer to attract restaurants and chefs to a market and keep them coming back week after week. The Ithaca Farmers’ Market has come up with a very effective plan for attracting new farmers and vendors to their market. The pro gram, called the “Easy Entry Pro gram” offers newcomers an incen tive to try the market out for a sea son before they must make a financial commitment for market membership. Andre Goncorovs, a member of the Ithaca Board of Directors will share the details of the program with you. You may be able to take home the kernels of an idea that will grow into your own plan to increase your farmer and vendor base. Market farmers and vendors will have their own training ses sions held concurrently with the managers training sessions. These classes include such things as how to deal with problem customers. This session will be presented by a group of marketers from the Rochester farmers’ market. Their presentation will be a fun learning experience using skits and role playing. Next, Monika Roth, from Cor nell Cooperative Extension in Tompkins County, will give a talk on what makes a market stand “stand out” from the others. Her presentation will include a slide presentation of examples of attrac tive and effective displays they draw the customer’s attention and invite them to purchase the prod ucts they see. Monika will also be presenting i panel of marketers of niche products. The marketers will talk about how and why they got in- Board Fence I”x6”xl6’ Oak & Treated Pine ■a, 2x4 Non Climb I Class Woven Wire Hi Tensile | 4 Galv Solid Lock Deer/Game J Complete Line Of Hi-Tensile Fence Supplies 12’ - 20- - 14’ I' - 25’ IrttKAii Slip Board I’'x6'-Io' Oak & Treated Pine Tubular Steel Gales Square Post 4”x4” - 7’-8’ 3”x6” - 7’-8’ 4”x6" - T-8' 6"\6" - 8' fkmu volved in their particular product line. They’ll stress the importance of finding your own place in the mix of products at your farmers’ market and then making that niche work to your best advantage. After lunch, market managers, sponsors, fanners, and vendors will come together for joint ses sions. The Warwick Valley Far mers Market and the Downtown Syracuse Farmers Market will give presentations on their guerilla marketing techniques. These two markets are excellent examples of how markets can promote their USD A Implements Additional WASHINGTON, D.C. The USDA is expanding the availabili ty of new digital imaging services at 12 major city terminal food markets throughout the country. The Fresh Products Branch of USDA’s Agricultural Marketing Service has equipped inspectors in the designated market offices with digital cameras and enhanced computer technology for taking and transmitting images of pro duce or containers. AMS is offering the images to applicants over the Internet as an additional resource in its fresh fruits and vegetable inspection ser vice. Inspectors also use the imag ing to confer with produce quality experts working in USDA’s head quarters in Washington, D.C. The imaging provides a quick, visual confirmation of product Agricultural Generators LR Gas, Diesel, Generators = f U o nrS a^9, enerators 25 to 135 KW Units 5 to 2,000 KW InStock! Service - Rental - New & Used Units In Stock See us at the ~ r “ KEYSTONE FARM SHOW Poultry Building #714 and PA FARM SHOW Main Floor #615 & 616 MjBLM WMWS/PBTFAJS V & *••♦ Xy *, M * t * * * m * Power Generation Systems Specialists Call Leonard Martin markets effectively on a shoe string budget Their style of mar keting makes use of free publicity, special events and entertainment promotional sales material and friends of the market campaigns. For the last session, Anu Ran garajan, an assistant professor with Fresh Market Vegetable Production at Cornell University, will give a presentation on the “Fresh Now Series.” This is a ser ies of informational brochures and press materials promoting New York Stale grown products that she developed with Jennifer Wil- Digital Imaging Sites appearance and defects, damage from shifted loads, brands and container markings, and container conditions. “Digital imaging technology backs up our inspection standards and can help the produce industry quickly resolve disputes over the quality or condition of shipments," said Michael V. Dunn, Undersec retary for USDA’s Marketing and Regulatory Programs. “This ser vice is important when considering the perishable nature of fruits and vegetables.” Digital images may be requested by any financially inter ested party by contacting Fresh Products Branch market inspec tion offices. Charges are based on a hourly rate of $43, with a one hour minimum. The digital images may be viewed on the applicant’s 330 Fonderwhite Road, Lebanon, PA 17042 kins, professor of Nutrition, Cor nell University. Anu would like to not only tell you about the pro gram, but she would also like your feedback. This will be an oppor tunity for you to get involved in a project that Cornell is woikig on for your benefit. For more information on the training schools, the Direct Mar keting Conference, Trade Show and registration information, con tact Diane Eggert at the Farmers’ Market Federation, (315) 656-9977. computer screen and are password-protected to ensure privacy. For additional information, con tact the AMS Fresh Products Branch headquarters at (202) 720-5870. Market offices may also be contacted directly: Boston, Mass., (617) 389-2480; Bronx, N.Y., (718) 991-7665; Chicago, 111., (630) 794-0754; Dallas, Tex as, (214) 767-5337; Baltimore- Washington, D.C., (301) 317-4387; Los Angeles, Calif., (323) 725-0442; Miami, Fla., (305) 870-9542; Newark, N.J., (973) 645-2636; Philadelphia. Pa., (215) 336-0845; Pittsburgh, Pa. (41?) 261-6435; San Francisco, Calif., (650) 876-9313; Seattle, Wash., (253) 859-9801; and the AMS oversight office in North Highlands, Calif., (916) 332-4758. 717-273-4544 Fax 717-273-5186
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