As American People Change So Do
VERNON ACHENBACH JR.
Lancaster Fanning Staff
WILLOW STREET (Lancaster
Co.) By 2030, there will be no
white majority in California,
according to experts speaking at
the recent Pennsylvania/Mid-
Atlantic Direct Marketing Confer
ence and Trade Show held at the
Willow Valley Resent and Confer
ence Center, located south of Lan
caster city.
According to Dr. John Lord,
(BF agFa
*
Mini Bulk
Tanks
Many other sizes in stock
Foi tg,
• 3 1/2 HP B&S, 2” S&D
$189.99
• 5 HP B&S, 2” S&D
8209.99
QUALITY SPRAYER EQUIP.
Totally assembled - Ready To Go
Larger Sizes Avaialble
CLEARANCE
• 55 Gal. - 3 Pt. Sprayer, 3 Row j,___
140” Boom 780576 $399
• 110 Gal. - 3 Pt. Sprayer, w/8 Row j*___
Boom 780010 $899
• 200 Gal. - 3 Pt. Sprayer w/8 Row x, -
Boom 780011 $ 1249
• 200 Gal. Trailer Sprayer w/B Row x,_ __
Boom 780013 $1399
Also Carrying Full Line of
rer Accessories: Pumps, Hose, Etc.
RED TOP KEYSTONE WOVEN WIRE
FENCING
Most Siz
STOCK GUARD
DOUBLE HOT
DIPPED FENCE
PANELS
34” Hog
595055.
52” Cattle
590699 $16.99
52” Combination
590659 $19.79
★Full Lin* Part* D*pl.*
★Sell, Sarvlc* A Install*
with SL Joseph University in Phi
ladelphia, not only will there be no
white majority in California, there
won’t be any majority.
Speaking to the more than 400
people attending the conference
from Pennsylvania and surround
ing states, the populations of peo
ple with Hispanic, Asian and Euro
pean cultural backgrounds will be
about equal.
By 2050, something similar is
projected for the entire United
550 Gal
1000 Gal
1500 Gal
2100 Gal,
□ran
, i
Pickup Truck
Tanks
Horizontal
Leg Tanks
RWMisrai B)
Introducing - New
6 Bar Gates 1-5/8”
594864 10’ $41.99
594867 12’ $45.99
594871 14’ $54.99
594872 16’ $59.99
$16.79
Rt. 272 South
14 Herrville Road
Willow Street, PA 17584
Ph. 717-464-3321 or
Toll Free 800-732-0053
Mon.-Fri. 6:30 am to 6 pm
Sat 7:30 am to 6 pm
Sun. Cloaad
$269.00
$329.00
$429.00
$759.00
400240
400040
400410
401780
Applicator
Tanks
BHIDBIIIESCD
34” Hi
i(CE
m
Hardware
UPS
Shipping Point
2/28
States.
Dr. Lord’s point in talking about
projected population demo
graphics is that those preparing to
feed tomorrow’s population have
to get started today.
He said that ethinic diversity is
growing in the United States, but
the description of America as a
melting pot is no longer adequate.
That was true before, he said, as
people left their nations to emmi
grate to America for freedoms and
Quality Assured Case IH Parts
BEST PARTS.... BEST PEAL.... BpST VALUE
When You Need Parts,
Call SALEM For FAST flgp
Courteous Service. Express oOBL
Service To Your Farm.... vJSF*
Please Call Today.
SALEM Sk I
I FARM SUPPLY j
Route 22; Salem, NY
1-800-999-FARM (3276)
FAX: 518-854-3057
CASE CREDIT CARD - FARM PLAN - VISA - MASTERCARD - DISCOVER
CASEjU
*‘R!SSLER~)
- MIXERS & FEEDERS ~
ROUND BALE
FEEDERS
• PROVEN RUGGED
• PROVEN EFFICIENT
• PROVEN ECONOMICAL
JUST PLAIN PROVEN!
I.H. RISSLER MFG. COMPANY
448 Orchard Road
Mohnton, PA 19540 Phone:7l7-484-0551
Market Opportunities
opportunities, and wanted to assi
milate, today that has changed.
He said America can better be
described as a “salad,” a mix of dif
ferent cultures, rather than one
generic nation-wide culture.
Therefore, there will be a grow
ing need for niche agricultural pto
ductions and marketing
opportunities.
Further, the population is
changing.
America has a strange dual
population swells a baby boom
from the baby boomers, and the
large population of aging baby
boomers.
Combined with the lack of food
preparation time in the home, and
the lack of food preparation know
ledge, marketing and providing
food for the consumer is adifferent
game.
Add to that the fact that most
families many single parent,
and many two-wage earners
don’t have time to cook at home if
they wanted to, the food delivery
industry has to change.
WE CAN SUPPLY A
MIXER OR FEEDER
FOR MOST OF YOUR
SPECIFIC NEEDS
MIXING CARTS
STATIONARY Ml
Lancaster Fanning, Saturday, February 28, 1998425
Standard
On All
MIXERS
Discharge Magnets
Beam Scales
Stainless-steel
Floor and Trough
S
r4-^
• O
- 0
&
IXERS
And it has already.
What that means for the direct
marketer is that dime are many
opportunities to produce and
market specialty items, and also
for marketing combinations that
reduce decision-making for
customers.
He said that Americans don’t
want to have to make more deci
sions, they want to make fewer,
and they don’t have time to prepare
foods, about IS to 20 minutes.
Change is already happening in
retail food stores, as the outside
aisles are the primary areas of new
marketing ami product introduc
tions, while the interior of the
aisles remain the location for sta
ples, ingredients and more com
mon foods.
He said that just as the growth in
the restaurant business has been
almost entirely in take-out foods,
and that some businesses have
been working with caterers to pro
vide employees with rcady-to-hcat
and serve meals to take with them
at the end of the day, retail stores
are starting to look at providing
drive-up service.
He said that growing
use of computers and
electronic communica
tions will enable such a
scenario as a ordering
groceries and prepared
meals from the stores
and then driving to the
store and having the
order ready to pick up.
The apparent com
mon theme to consumer
desires is providing con
venience and removing
as many decisions as
possible.
That works well with
direct marketing as
well.
While a traditional
roadside market may
offer raw products, the
more modem roadside
imarkets are beginning
to provide serving size
portions for sale, pre
washed, precleaned, and
in some cases marketing
I complementary foods
together.
Another key is pro
viding information.
Sales can be increased
just through the use of
providing information
on the packaging that
tells the consumer what
the product is, how to
cook it, and with what it
goes well.
Also speaking Marth
a Daughdrill, of New
burg Vegetable Farm in
Maryland.
With only a 25-acre
farm, she said they have
been able to be success
ful by organically grow
ing a variety of high
quality vegetables and
herbs, picking and sell
ing quickly, not trying
to sell sub-quality pro
duce, and by seeking out
and developing sales to
higher-quality demand
ing markets, such as
restaurants.
According to Dr.
Lord, no matter what
politicians and self
proclaimed consumer
advocates say, Ameri
cans aren't afraid to
spend money oo food.
He said they have the
money, they arc just
looking for
convenience.