Family Living
Focus
by
Multi-County
Extension Agent
Winifred McGee
Doing Business from
your Home
If your household is like
mine, you can always use a little
extra money. It seems that coats
are forever wearing out and
shoes are being outgrown. While
the easiest solution might be to
get a job (or a second job), leav
ing the home and working
according to someone else's
schedule isn't an idea that
appeals to everyone. For many
people, starting their own busi
ness - a home-based business -
is a very attractive option.
Home-based businesses ap
peal to people for a variety of
reasons. Many types of products
and services can be provided
from the home setting. Much of
the equipment that was once
found only in a large business
setting (like the FAX and com
puter) is becoming part of the
home scene. Today's baby
boomers find themselves sand
wiched between two genera
tions, both needing attention
and time, making it necessary to
balance income/work and family
time. Probably first on many
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that setting up a home venture
means fewer overhead dollars
than rental/purchase of a store
front or industrial property.
If you think a home business
might be for you, how should
you get’ started? First, come up
with an idea that might be a
good business idea. The product
or service should be something
about which you know (or are
willing to learn) something.
Your business may be related to
a hobby that you have, or, for
farm families, it may involve a
value-added product created
from raw products already
grown/produced on the farm. It
may involve some new skill that
you have always wanted to
build, that you will learn before
going into business.
Once you have come with an
idea, look hard at that idea.
This hard look is often called a
feasibility study. You need to see
if the idea is "do-able," mar
ketable, and profitable.
A "do-able" idea is a legal
one. Check with your local
township, borough, or city gov-
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ernment to find out whether
zoning allows you to conduct
your business in your home.
Each municipality is different;
and some existing businesses
may have been "grandfathered
in," which means that they
existed before zoning was put in
place, and are allowed to oper
ate, contrary to an ordinance.
Do not assume that land zoned
for agriculture can be used for
all businesses. Check it out!
Find out about any special
licenses or registrations needed
to operate - and who issues
them. For example, food prod
uct businesses must be inspect
ed and registered by the PA
Department of Agriculture.
When looking at marketabili
ty, try to find out who would be
most likely to buy your product
or service. The group of people
who would be your best cus
tomers is called your target mar
ket. Find out how many people
who will see your product or use
your service fall into this group.
As you learn about your target
market, try to find out how
many competitors you have. In
his book, "Sell What You Sow,"
Eric Gibson says that it is just
as important that a newly-devel
oped product be different from
other products already on the
market, as it is that the entre
preneur choose something they
enjoy producing. At this stage,
you need to decide if the market
can bear another maker of
stuffed bunnies
Finally, make sure that you
will be able to make a profit with
this idea. By definition, busi-
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nesses are money-making ven
tures. Some businesses require
that you purchase equipment
and materials to get things
going, so that it is impossible to
make a profit in the first six
months, year, or two years.
However, you must be able to
see the light at the end of the
tunnel, a time when you will
make money, after all the
expenses are paid, for an idea to
be a good business idea.
If you find you have a good
business idea, remember that
being a home-based business
person doesn’t mean that you
have to go it alone. There are
many sources of help.
Cooperative Extension, local col
lege business departments, and
the Small Business Administra
Town Without Milk
SYRACUSE, N. Y. - Black
coffee, dry cereal, a sad cop hold
ing a box of doughnuts, and
unhappy children sitting around
a birthday cake-what do all
these images have in common?
No Milk. This is the fate of the
residents of Drysville, the town
without milk and the mythical
home to the new series of "got
milk?" commercials making
their debut this month.
Cleverly produced, these
commercials have to be seen sev
eral times before the viewer will
pick up on all the milk depriva
tion innuendoes. For instance,
in one spot titled "Drysville
Cafe," a radio playing in the
background announces that the
local donut company has filed
Chapter 11. In another spot
titled "Ballad," a school boy slips
money to another boy who opens
his locker to reveal a centerfold
picture of a gallon of milk.
Although the current "got
Milk?" campaign has a national
awareness rating of 80%, the
creators of the campaign felt it
was time for a change. According
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tion's Service Corps of Retired
Executives (SCORE) all provide
free information. Throughout
the year, Cooperative Extension
will be offering Food for Profit
classes for people who want to
set up food businesses. In
March, the Lebanon Valley
Chamber of Commerce will have
their first annual Home-Based
Business Conference for current
and future home-based entre
preneurs.
Taking time to gather infor
mation, will be the first big step
so that you can, on your own
time, in your own home, take a
good business idea and make it
into a source of extra income
and personal satisfaction. It all
starts with a question; "Is a
home-based business for you?"
to Michele Martins, advertising
director for the American Dairy
Association to Michele Martens,
advertising director for the
American Dairy Association and
Dairy Council, Inc., "Consumers
are so familiar with the cam
paign, they can usually guess
the ending. The point of adver
tising is to keep the message
fresh; the new ads do that, but
with a twist."
Created by San Francisco
based Goodby Silverstein &
Partners, the new ads were shot
in black and white and evoke
the kitschy feel of the 19505. The
milk deprivation theme contin
ues—only this time an entire
town is without milk. In "Patrol
Car," a group of teen-age boys
get caught joy-riding across the
county line to get milk. "All right
boys, drop your straws," the
sheriff blares over a megaphone
The sheriff explains to viewers
how he and his men found sev
eral empties on the floor along
with some chocolate syrup, "I
guess they got tired of drinking
it straight."