Upper Susquehanna Direct Farm Management Seminar Set
restaurants, sunermarket chains,
SOUTH WILLIAMSPORT media, Penn
(Lycoming Co.)—A Direct Finn Sute Extension Service.
Marketing Senunv is scheduled Segments of the seminar will
for the Quality Inn here on Wed- examine creative ways to attract
nesday, Jan. 21, from 9:45 a.m.-4 attention to your market, selling to
P* l "*. , ... supermarkets, options in advertis-
Direct farm marketing is grow- ing, dynamic displays, and market
ing m importance ass wiy for pro- fog to loca j restaurants,
duccrs to increase sales and cap- Cost for the day is $2O per per
jure a larger share of consumers’ «*,. which includes lunch and all
, materials. Advance registration is
To address those needs and to required and is due Jan. 9.
look at trends in the marketplace. For more information, contact
the seminar will include instruc- the Lycoming County Cooperative
tors and representatives from area (717) 327-2350.
9:45 a.m.
10:00 - 11:00 a.m.
11:00 - 12:00 Noon Selling to Supermarkets • Why, Where, How, and Who. Local chain representatives
discuss buying direct from growers.
12:00 - 1:00 p.m. Lunch
1.00 - 2:00 p.m,
2:00 - 3:00 p.m,
3:00 • 3:15 p.m. Break
3:15 - 4:00 p.m. Marketing to Local Restaurants How to build the necessary relationships. Is it a
market for you? A chef and direct marketer give their perspectives.
Note: This meeting was rescheduled from spring 1997.
Registration Form:
Name(s!
Cost $20.00 per person. Advance registration required and due by January 9, 1998.
Pleas return check and registration form to: Lycoming County Cooperative Extension
Courthouse, Rm. 406, 48 West Third Street, Williamsport, PA 17701
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■■■ SCOT pump & ■■
• XLT Package
• 500 Gallon Poly Tank Or SS Elliptical
Tank
*4s'or 60’Boom
• Quick Mount Spray System
• Raven Auto Control
THK #1 LEADER IN MANUFACTURED
SPRAYER EQUIPMENT
• Rugged & Dependable
• Hydraulic Fold, Raise & Level
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• Two Gas-Charged Shock Absorbers Further
Promote Overall Stablir
Opening Remarks - Tom Murphy, Penn State Cooperative Extension
"Does Anyone Know I'm Here?’ Creative ways to attract attention to your market.
Options in Advertising • Who are your customers and how can you reach them?
Radio, TV, and Newspaper. What are the costs? Effectiveness? Panel of media discuss
each option.
Dynamic Displays Effective signage, innovative lighting and the best materials and
methods to use when constructing an eye appealing display.
Upper Susquehanna Direct Farm Marketing Seminar
Wednesday, January 21, 1998
Quality Inn, Route 13, South Williamsport
tm Pull-type Sprayer 750*1000
. 000 Gallon Features A Heavy Duty
Frame, Polyethylene
• Elliptical Tank With Sump & SS Sprayer
Tube For Agitation
• largejiccessory Platform, Adj. Hitch
• 2000 f*b*. Tongue Jack & 7Qaf.- Fresh-
Water Tank
Agri-ChamSK4oo SkW Mounted Sprayar
• Slides In & Out Of A Standard Pick-Up Bed, Is
• Self-Leveling Recommended For Use With 3/4 Ton Or Larger
Vehicles
• 45' or 60' Boom Featuring Hydraulic Raise, Fold
And Level
Program
Ag-Chem Stablo/Poultry House Washer
•2,000 Lb. Jack Curable-Frame
• 2 Yr. Warranty
* 500 Or 750 Gallon Elliptical Tank, Full
Length Stainless Steel Sprayer Tube
Several Pump Options, 24 GPM 31
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Anr-’’ k
Aa-Cf^niso2 T Pull-7yp* Sprayer
• Formed Steel ChartneiFrame For Extra
Durability, Tongue Attaches To Axle
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• 2000 Lb. Rated Tpngue Jppk
• 500 Gallon Poly Tank, Deep Sump
f Stainless 1 Steel SpargerTube For Maximum
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• Marki' Molded )n ’ Tank
Weather, High Yield
Management At Corn,
Soybean Conference
GRANTVILLE (Dauphin Co.) Weather patterns and their
—At die Pennsylvania Corn and effects on crop production will be
Soybean Conference, scheduled addressed by Paul Knight, Pen-
Frklay, Feb. 13 here at the Holiday nsylvania State climatologist.
Inn, weather patterns and high Knight is also known for his oo
yiqld management are atkbtig the host role on Weather World, a
topics featured. popular weather television prog
ram produced by WPSX TV.
Managing for high yields will be addressed
by Dr. Joe Heckman of Rutger’s University.
Heckman has managed a high-yield com
program at Rutgers for eight years and has
regularly achieved yields of mote than 250
bushels per acre. Heckman’s research has
shown responses to some unusual fertilizer
nutrients at these high-yield levels.
Conference participants will also bear from
Penn Slate’s new dean of the College of Agri
cultural Sciences, Dr. Robert Steele. Steele
will provide an overview of new directions
for die college.
Other program highlights will include an
overview of the 1997 season Grom Mark Mat
tingly, agronomist with Hoffman Seeds, and a
discussion of soybean breeding trends from
University of Maryland’s Dr. Bill
Kenworthy.
Dr. Lou Moore from Penn State will pro
vide an outlook on grain markets and prices to
wrap up the program.
This year’s conference will be held at the
Holiday Inn in Grantville just north of Harris
burg on 1-81. Registration, which begins at 9
a.m., is $l5 and is available by calling Lisa
Oyster at (814) 865-2543.
The conference is sponsored by the Pen
nsylvania Master Com Growers Association,
the Pennsylvania Soybean Board, and Penn
State Cooperative Extension.
SUl'i
) )
Lancaster Farming, Saturday, January 3, IMB-A2l
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•rices Stai
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Accessories
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| (717) 733-4973 800-642-0310
_ www.bowmansstove.com
I HOURS; Mon., lues., Wed. 10 to 6 CjSWI -»f
| Thun., Frl. 10 to 8; Set. 10 to 4 HHBI