Upper Susquehanna Direct Farm Management Seminar Set restaurants, sunermarket chains, SOUTH WILLIAMSPORT media, Penn (Lycoming Co.)—A Direct Finn Sute Extension Service. Marketing Senunv is scheduled Segments of the seminar will for the Quality Inn here on Wed- examine creative ways to attract nesday, Jan. 21, from 9:45 a.m.-4 attention to your market, selling to P* l "*. , ... supermarkets, options in advertis- Direct farm marketing is grow- ing, dynamic displays, and market ing m importance ass wiy for pro- fog to loca j restaurants, duccrs to increase sales and cap- Cost for the day is $2O per per jure a larger share of consumers’ «*,. which includes lunch and all , materials. Advance registration is To address those needs and to required and is due Jan. 9. look at trends in the marketplace. For more information, contact the seminar will include instruc- the Lycoming County Cooperative tors and representatives from area (717) 327-2350. 9:45 a.m. 10:00 - 11:00 a.m. 11:00 - 12:00 Noon Selling to Supermarkets • Why, Where, How, and Who. Local chain representatives discuss buying direct from growers. 12:00 - 1:00 p.m. Lunch 1.00 - 2:00 p.m, 2:00 - 3:00 p.m, 3:00 • 3:15 p.m. Break 3:15 - 4:00 p.m. Marketing to Local Restaurants How to build the necessary relationships. Is it a market for you? A chef and direct marketer give their perspectives. Note: This meeting was rescheduled from spring 1997. Registration Form: Name(s! Cost $20.00 per person. Advance registration required and due by January 9, 1998. Pleas return check and registration form to: Lycoming County Cooperative Extension Courthouse, Rm. 406, 48 West Third Street, Williamsport, PA 17701 SI '•-jT-riOiK leejefr _ cno^.r-, .o V *m .>w 9 z