E22-Lancasier Farming, Saturday, June 7, 1997 Dairy Council, Inc The Nutrition Education People Dairy Month _■ Every day, the nation’s 9 3 million dairy * cows produce more than 50 million gallons of milk _ Who’s really "got milk’”’ Des Moines, 7 lowa ranks highest in the nation in per capita supermarket milk sales _ Ice cream is definitely All-American * More ice cream is produced and eater, in the United States than in any other coun try And consumption is highest in June and July _ What's America's "flavonte" ice cream’ 7 The number one selling flavor is vanilla, followed by chocolate Tlhe United States is the world's largest producer of cheese with almost one-third of the milk produced each year going into cheese-making _ Americans love cheese l Per capita we 7 eat more than 26 pounds of cheese a year with Cheddar the number one selling cheese AMERICA'S TRUE CHEESEHEADS 44% of American households consume 83% of all cheese eaten at home. /- 5 • "Cheese Sneckers" account for 28% of this volume I ' j • "Convenience Seekers" (use | Q (Ji \ ® cheese in quick meals) 24% L r r * "Cheese Enhancers" (use P 0 \rj) > cheese as ingredient) 16% f \ Sn.nn I) mv Muncji mniH l.u rgsi Tom Gallagher all the time. Over the past year, an exhaustive study was conducted to determine who consumed how much of which dairy products and why. Analysis of the date will help dairy marketers focus on those consumers and dairy product areas that have the greatest volume growth potential. This information opens the door for the entire dairy industry to work from the same page in building a strong market for dairy farmers. The long-term business plan also will assure that an industry wide issues and crisis manage ment system is in place so we can deal effectively with matters of animal health, dairy image, quali ty, safety and other issues that are critical to the success of dairy farmers. As we move toward the next millennium, I see increased changes and challenges for every segment of the dairy industry. We must produce, package, and deliv er to consumers the products which will meet their ever-chang ing and demanding needs. No lon ger can we expect that “one size fits all” with respect to our pro ducts or marketing strategies. Dairy promotion, both advertis ing and nutrition education strate gies, will continue to play an j)M(i Rfl§iftll®ara§iD IMcry HoGflftth We're proud to recognize the local dairy farmers as we celebrate June's National Dairy Month. Nourishing a nation is a big job, and these people accept the challenge each day. Their efforts allow us to enjoy the best in nutrition and quality at the most competitve prices possible, and we're proud to congratulate them on a job well done TOM GALLAGHER Chief Executive Officer Dairy Management, Inc. (Continued from Page El 9) JAN STANTON Executive Director Dairy Council, Inc. 4 ' JI K fok MARYLAND AND VIRGINIA MILK PRODUCERS COOPERATIVE ASSOCIATION, INC. 1985 Isaac Newton Square West Reston, VA 20190-5094 703-742-6800 Pairylea Cooperative lnc.<» P.O. Box 4844, Syracuse, N.Y. 13221 800-654-8838 Mount Joy W Co-op Route 230 Atormfhig A West of Mt - J °v- PA foe (IiVM 717-653-5431 A data and fod company \| j// A non Z \MA W Over 60 years 8257 Dow Circle W/\ T f \ PO Box 368017 V MI 0t SerV ' Ce isville, Ohio 44136-9717 U |j 1-800-837-6776 important part in helping to build and maintain dairy product demand. There are three major challenges facing dairy promo tion: (1) the increased need for integration of all marketing efforts; (2) segmentation of the marketplace to focus our promo tion dollars, and meet specific consumer needs; and (3) the increased need to show accounta bility for our efforts bringing the most impact for every dollar MID AMERICA DAIRYMEN, INC. Wfe :iM- - l ( Jan Stanton spent State, regional, and national promotion groups are currently working to address these issues. All segments of the dairy indus try share the goal of driving con sumer demand for dairy products. To be successful, we must target our products and promotions to niche markets, focusing our dol lars where they will create the greatest value for the industry. Working together we can meet the challenges of the future. Land O'Lakes, Inc. 1225 Industrial Highway Southampton, PA 18966 1-800-645-MILK 600 Liberty Road, Sykesville, MD 21784 800-735-2025
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