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A36-Lancaster Farming,' Saturday, November 23, 1996
DENVER, Col. The U.S.
Meat Expat Federation launched
the trade portion of a major safety
campaign in Japan recently with
the first in a series of meat safety
seminars in Tokyo and Osaka.
It was standing room only, said
USMEF President and CEO Philip
Seng, with more than 200 rep
resentatives from leading retail,
distribution, food service and pro
cessing companies attending each
seminar.
“We are responding to a very
serious situation in Japan where
Japanese consumers are question
ing the safety of imported meat,”
said Send. “Our ultimate goal is to
increase their confidence in the
safety of our products, so that we
can get back to our normal growth
pattern in this most important
export market It is absolutely crit
ical that we enlist the Japanese
trade in this effort.”
An epidemic of bacterial poi
soning this summer in Japan has
damaged consumer confidence in
the safety of a number of food
items, including fish, raw vege
tables, and imported meat.
Although the Japanese govern
ment speculates that contaminated
radish sprouts were the most like
ly cause of the initial outbreak, the
government has been unable to
pinpoint the actual cause for
certain.
This uncertainty, Seng
explained, has created an anxiety
and skepticism among Japanese
consumers about the safety of
imported meat
“We need to do more than just
say that U.S. meat is safe,” said
Seng. “This message is important,
of course, but there needs to be a
positive industry response for con
sumers to be confident that what
they are buying is safe.”
According to Seng, other
aspects of the meat safety cam
paign, such as consumer advertis
ing and the public relations work
that has been underway for some
time, will target consumers direct
ly. The trade portion of the cam-
Public
Auction
Register
SAT. NOV. 23 - 9:3OAM Farm
Machinery, Tools. The Auc
tion will Be Held at the Farm,
Along Rt 116, Midway
Between Hanover & Spring
Grove, PA., Just Across Road
From Hill Top Tavern Own
ers Mr & Mrs John Rahn
Nevm E. Tasto, Auctioneer
SAT. NOV 23-10 AM Plumb
ing and Water Treatment
Supplies and Equipment,
Vehicles, Contractors Equip
ment and Tools, Valuable
Real Estate. Hagerstown, MD
400 Forest Dnve. Best Enter
prises. J.G Cochran Auction
eer
WED. NOV. 27 - 4PM Trac
tors, Misc. Farm Machinery,
Lot Lawn & Garden Equip,
Large Shop Equip., Sleighs,
Tools, Safes, nice antique fur
niture, glassware, household
personal property Held at
Redding Auction Service tak
ing Rt. 34,1/2 mile N. of Get
tysburg, bear nght at Y (at car
wash) & continue 2 miles on
Table Rock Road to auction
site. For Lawrence & Angela
Eckert, and the Frank Darcey
Estate. Redding Auction Ser
vice,
SAT. NOV. 30 - 9AM 3,000
pcs. new living rooms, dining
rooms, bedrooms & occa
sional furniture, 3 executive
vehicles, on premises Former
Strawbndge & Clothier ware
house, 4800 Island Ave, cor
ner of Enterprise & Island
Ave, Phila, Pa. Associated
Aucts. -
SAT. NOV. 30 -10 AM Short
Notice Restaurant Equip Auc
tion. Ponderosa Steak
House, 3550 Paxton St.. Har
nsburg, PA. Mark Baranows
ki, auct.
U.S. Meat Export Federation Promotes Product
paign, however, will help to
ensure that U.S. meat is as safe
when it reaches the consumer as it
is when it leaves the manufactur
ing plant in the United States.
In a recent consumer attitude
survey in Japan, 90 percent of
those surveyed said that safety
was one of the most important fac
tors in deciding what food to buy,
second only to freshness. In the
same survey, only 14 percent of
the respondents were confident
that U.S. beef was safe. SI percent
said they were unsure.
In contrast, 88 percent of the
respondents believed that beef
produced domestically in Japan
was safe.
According to Seng, Japanese
consumers are switching from
imported meats (beef and pork) to
meat produced domestically. This
shift, he explained, is being
encouraged by a nationwide cam
paign which plays on consumer
concerns about imported products,
stressing the safety and quality of
domestically producted meat.
“There is a tremendous gap
between the public’s perception
and reality when it comes to food
safety,” said Seng, “and a public
health crisis like the one we had
this summer in Japan only makes
it worse. Japanese companies
have to play a more active role in
assuring their customers that U.S.
meat is safe.”
This, according to Seng, means
that consumers need to know,
first, that U.S. meat is safe when it
leaves the United States and, sec
ond. that is has been bandied prop
erly once it enters the country.
“There are any number of
points in any market where pro
duct can be contaminated as a
result of improper handling or pre
paration. Ibe implementation of
sound food safety management
systems in Japan, such as
HACCP, is critical, particularly
now with all the bacterial testing
being done by private companies
and government agencies in
Japan.”
HACCP, or Hazard Analysis
and Critical Control Points, is a
SHORT NOTICE
RESTAURANT
EQUIPMENT AUCTION
THIS SAT. - NOV. 30
10:00 A.M.
PONDEROSA STEAK HOUSE
3550 PAXTON ST.
HARRISBURG, PA
THIS IS A COMPLETE, GAS KITCHEN
RESTAURANT, EXCELLENT OAK CHAIRS,
TABLES & BOOTHS. BAKER’S PRIDE 5’
GAS CHAR BROILER, ANNETS TWIN GAS
CONFECTIONS OVENS, (2) FRYMASTER
GAS FRYERS, COOK AND HOLD OVENS,
SS TABLES AND SINKS, HOBART DISH
WASHER - GOOD, TAYLOR SOFT SERVE
HOBART 20 QT. MIXER, DELFIELD
UNDERCOUNTER REFRIG, (2) DITTO
DEANS. TONS OF SMALLS - SS PANS,
FLATWARE ETC.
FURNITURE
(169) EXCELLENT OAK WINDSOR
CHAIRS, (46) BEAUTY OAK/FORMICA
TOP TABLES, OAK BOOTH ASSEMBLIES.
30’ OAK FOOD BAR. OAK DECOR TRIM.
HANGING LIGHTS. NO DEMO WORK
HERE.
ACROSS FROM HARRISBURG EAST MALL.
MARK BARANOWSKI AUCTIONEER 2570
(717) 657-2317
manufacturing process control
system designed specifically to
prevent contamination, not just to
determine whether it has occurred.
The system is science-based
and unique to every sector, com
pany and operation.
The USMEF is working with
the Institute of Food Science &
Engineering at Texas A&M Uni
versity and the International Meat
and Poultry HACCP Alliance to
develop HACCP models for the
retail, foodservice and distribution
sectors in Japan.
The inidtiatve has been well
received, with many of the compa
nies attending the recent seminars
in Tokyo and Osaka reporting that
they planned to develop and
implement HACCP programs to
improve food safety and help
restore consumer confidence
(Tokyo participants-SB%, Osaka
participants-63%). The HACCP
based approach to food safety was
recently endorsed by Japan’s
Ministry of Health and Welfare.
Dr. H. Russell Cross, executive
director of the International Meat
and Poultry HACCP Alliance,
was a key presenter in the meat
safety seminars in Japan.
“HACCP is important because
it sets priorities and controls
potential hazards in food produc
tion,” he explained. “By controll
ing food risks such as micro
biological, chemical and physical
hazards the industry can better
assure consumers that its products
are as safe as good science and
technology will allow.”
Seng added that a new product
liability law that will go into effect
next year in Japan will keep food
safety issues on the front burner
for both U.S. and Japanese com
panies. It is important, he
explained, that Japanese consum-
By Order Of The
U.S. Bankruptcy Court!
PUBLIC AUCTION
Real Estate * Cabinet
Manufacturing Equipment
Sat., Jan. 4th 1997
@ 11:00 a.m.
Former: “Dietzer Kitchens, Inc.”
617 N. Main St.
Duryea PA. (Between Scranton
& Wilkesßarre PA)
Real Estate: 5135 Sq. Foot
Commercial Building,
300 Amp/3 Phase Service
Equipment Includes: Panel Saw, “Striebig”
#CH6OI4 PLF, 5x12 * Boring Machine, “Scheer”
D-85, Horizontal/vertical, Seven Section * Glue
Pots, (Glue Applying System) * Edger “Holzher”
1403, w/Conveyor * Double Toe Kick Machine
(Miter Saw), “Pistourius” Model MN2OI * Mini
Press, “Blum” MSP (Hinger) Mod. 1986 Ref. M
-511002 * Table Saw, “PowerMatic #6B, 12” *
Special Spiral Fence * Unisaw “Rockwell” 10” *
Cutoff Saw, “Holstz” 8” * Air compressor, 5 hp.
* Table Saw “Delta” UniSaw * Roller, “Evans
Royal” 2500,4’ * Shaper “Delta” * Bender 36” &
10’, (Door Framing Machine)* Cutter/Shaper,
“PowerMatic” #26 * Drill Press, “Craftsman,”
15”, Floor Model * Chop Saw * Paint Booth &
Spray Equipment * Sanding Wheel * General
Office Equipment * “AT&T Merlin” Phone
System * Hand Tools & Misc. Hardware &
Formica
Inspection: By Appointment or One Hour Prior
To Sale.
Payment: Real Estate, 20% Down Balance
Upon Closing,Within 45 Days
Payment: Equipment & Tools, In Full On Day of Sale.
Removal: Day Of Sale and By Appointment.
Sale Subject to Approval Of The
U.S. Bankruptcy Court!
Further Details:
#COL. STEVE SITAR & CO
P.O. Box 779, Waverly, PA. 18471
(717) 586-1397 Fax (717) 586-6058
Pa. Lie. #AU2I24-L
ers understand what is being done
to improve meat safety in Japan.
The USMEF program envisions
a food safety or process certifica
tion seal will be developed for par
ticipating companies. These com
panies will use this special seal to
publicize and promote the extra
measures that are being taken to
ensure safe meat.
While most in the trade already
understand that the United States
has the highest standards and the
best record in the world when it
comes to producing safe meat,
stressed Seng, “these seminars are
an excellent opportunity for us to
reinforce the merits of our meat
safety system and the fact that
U.S. meat is safe and wholesome.”
One-third of the companies
attending the USMEF seminars in
Tokyo and Osaka said their confi
dence in the safety of U.S. meat
had been raised as a result of the
s Public Auction >
Sat. Dec 21, 1996
12:00 Noon
2 Parcel Real Estate
Leb. Co. Jackson Twp.
Directions: From Myerstown take 501
south appr. 3 mi to Elco Dr. Left, 1 mi to
Weavertown Rd. Left 3/4 mi to properties
Parcel #1: 30 +/- ac. farm. Limestone soil.
Consisting of 3 bedroom Ranchhouse
w/Kit, Dining room. Living room, 1 1/2
bath, 2 car garage. Oil Hotwater heat,
storm windows & full basement. 62X40
bank barn w/attached Corn barn, 12X60
Stage silo w/bunk, round corn crib.
Parcel #2: 3/4 +/- ac. 2 1/2 story house -
6 bedrooms, full bath, walkin closet &
closed porch. Upstairs Kitchen, Dining
room. Family room. Living room, 1/2 bath.
Downstairs, full basement, attached Wash
house. 18X24 2 Story barn w/attached 1
car garage.
Open house Nov. 30 1-3 pm
Final Settlement April 1997
Also Same Date Personal prop. 86 Toys
Watch for Additional Advertisement
c&mkk Term b y
Jr & John Z. Martin Estate
Hm Ezra Martin
Am€j[mm<smng 717-866-5093
Auctioneers
D. Eugene Gingrich
Gerald Hoover AU-2794-L
717-365-3803
Safety
information they received during
the seminar.
“The lessons we’re learning in
Japan will certainly help us in
other markets,” said Seng.
USMEF held a similar meat
safcty/HACCP awareness seminar
later that same week in Seoul,
South Korea, where news of the
bacterial poisoning in Japan has
raised consumer concerns about
the safety of imported meat in
Korea as well.
Headquartered in Denver,
USMEF is a national trade associ
ation with responsibility for de
veloping international markets for
U.S. red meat products. USMEF
has foreign offices in Tokyo, Osa
ka, Hong Kong, Singapore, Seoul,
Taipei, Mexico City and Ham
burg, with special representatives
covering China, the Middle East,
South American, Canada, the for
mer Soviet Union and the
Caribbean.