iC * c 1 * i?i jiw ,> s, ijfi.'i v I*l -111■ *i rj i A36-Lancaster Farming,' Saturday, November 23, 1996 DENVER, Col. The U.S. Meat Expat Federation launched the trade portion of a major safety campaign in Japan recently with the first in a series of meat safety seminars in Tokyo and Osaka. It was standing room only, said USMEF President and CEO Philip Seng, with more than 200 rep resentatives from leading retail, distribution, food service and pro cessing companies attending each seminar. “We are responding to a very serious situation in Japan where Japanese consumers are question ing the safety of imported meat,” said Send. “Our ultimate goal is to increase their confidence in the safety of our products, so that we can get back to our normal growth pattern in this most important export market It is absolutely crit ical that we enlist the Japanese trade in this effort.” An epidemic of bacterial poi soning this summer in Japan has damaged consumer confidence in the safety of a number of food items, including fish, raw vege tables, and imported meat. Although the Japanese govern ment speculates that contaminated radish sprouts were the most like ly cause of the initial outbreak, the government has been unable to pinpoint the actual cause for certain. This uncertainty, Seng explained, has created an anxiety and skepticism among Japanese consumers about the safety of imported meat “We need to do more than just say that U.S. meat is safe,” said Seng. “This message is important, of course, but there needs to be a positive industry response for con sumers to be confident that what they are buying is safe.” According to Seng, other aspects of the meat safety cam paign, such as consumer advertis ing and the public relations work that has been underway for some time, will target consumers direct ly. The trade portion of the cam- Public Auction Register SAT. NOV. 23 - 9:3OAM Farm Machinery, Tools. The Auc tion will Be Held at the Farm, Along Rt 116, Midway Between Hanover & Spring Grove, PA., Just Across Road From Hill Top Tavern Own ers Mr & Mrs John Rahn Nevm E. Tasto, Auctioneer SAT. NOV 23-10 AM Plumb ing and Water Treatment Supplies and Equipment, Vehicles, Contractors Equip ment and Tools, Valuable Real Estate. Hagerstown, MD 400 Forest Dnve. Best Enter prises. J.G Cochran Auction eer WED. NOV. 27 - 4PM Trac tors, Misc. Farm Machinery, Lot Lawn & Garden Equip, Large Shop Equip., Sleighs, Tools, Safes, nice antique fur niture, glassware, household personal property Held at Redding Auction Service tak ing Rt. 34,1/2 mile N. of Get tysburg, bear nght at Y (at car wash) & continue 2 miles on Table Rock Road to auction site. For Lawrence & Angela Eckert, and the Frank Darcey Estate. Redding Auction Ser vice, SAT. NOV. 30 - 9AM 3,000 pcs. new living rooms, dining rooms, bedrooms & occa sional furniture, 3 executive vehicles, on premises Former Strawbndge & Clothier ware house, 4800 Island Ave, cor ner of Enterprise & Island Ave, Phila, Pa. Associated Aucts. - SAT. NOV. 30 -10 AM Short Notice Restaurant Equip Auc tion. Ponderosa Steak House, 3550 Paxton St.. Har nsburg, PA. Mark Baranows ki, auct. U.S. Meat Export Federation Promotes Product paign, however, will help to ensure that U.S. meat is as safe when it reaches the consumer as it is when it leaves the manufactur ing plant in the United States. In a recent consumer attitude survey in Japan, 90 percent of those surveyed said that safety was one of the most important fac tors in deciding what food to buy, second only to freshness. In the same survey, only 14 percent of the respondents were confident that U.S. beef was safe. SI percent said they were unsure. In contrast, 88 percent of the respondents believed that beef produced domestically in Japan was safe. According to Seng, Japanese consumers are switching from imported meats (beef and pork) to meat produced domestically. This shift, he explained, is being encouraged by a nationwide cam paign which plays on consumer concerns about imported products, stressing the safety and quality of domestically producted meat. “There is a tremendous gap between the public’s perception and reality when it comes to food safety,” said Seng, “and a public health crisis like the one we had this summer in Japan only makes it worse. Japanese companies have to play a more active role in assuring their customers that U.S. meat is safe.” This, according to Seng, means that consumers need to know, first, that U.S. meat is safe when it leaves the United States and, sec ond. that is has been bandied prop erly once it enters the country. “There are any number of points in any market where pro duct can be contaminated as a result of improper handling or pre paration. Ibe implementation of sound food safety management systems in Japan, such as HACCP, is critical, particularly now with all the bacterial testing being done by private companies and government agencies in Japan.” HACCP, or Hazard Analysis and Critical Control Points, is a SHORT NOTICE RESTAURANT EQUIPMENT AUCTION THIS SAT. - NOV. 30 10:00 A.M. PONDEROSA STEAK HOUSE 3550 PAXTON ST. HARRISBURG, PA THIS IS A COMPLETE, GAS KITCHEN RESTAURANT, EXCELLENT OAK CHAIRS, TABLES & BOOTHS. BAKER’S PRIDE 5’ GAS CHAR BROILER, ANNETS TWIN GAS CONFECTIONS OVENS, (2) FRYMASTER GAS FRYERS, COOK AND HOLD OVENS, SS TABLES AND SINKS, HOBART DISH WASHER - GOOD, TAYLOR SOFT SERVE HOBART 20 QT. MIXER, DELFIELD UNDERCOUNTER REFRIG, (2) DITTO DEANS. TONS OF SMALLS - SS PANS, FLATWARE ETC. FURNITURE (169) EXCELLENT OAK WINDSOR CHAIRS, (46) BEAUTY OAK/FORMICA TOP TABLES, OAK BOOTH ASSEMBLIES. 30’ OAK FOOD BAR. OAK DECOR TRIM. HANGING LIGHTS. NO DEMO WORK HERE. ACROSS FROM HARRISBURG EAST MALL. MARK BARANOWSKI AUCTIONEER 2570 (717) 657-2317 manufacturing process control system designed specifically to prevent contamination, not just to determine whether it has occurred. The system is science-based and unique to every sector, com pany and operation. The USMEF is working with the Institute of Food Science & Engineering at Texas A&M Uni versity and the International Meat and Poultry HACCP Alliance to develop HACCP models for the retail, foodservice and distribution sectors in Japan. The inidtiatve has been well received, with many of the compa nies attending the recent seminars in Tokyo and Osaka reporting that they planned to develop and implement HACCP programs to improve food safety and help restore consumer confidence (Tokyo participants-SB%, Osaka participants-63%). The HACCP based approach to food safety was recently endorsed by Japan’s Ministry of Health and Welfare. Dr. H. Russell Cross, executive director of the International Meat and Poultry HACCP Alliance, was a key presenter in the meat safety seminars in Japan. “HACCP is important because it sets priorities and controls potential hazards in food produc tion,” he explained. “By controll ing food risks such as micro biological, chemical and physical hazards the industry can better assure consumers that its products are as safe as good science and technology will allow.” Seng added that a new product liability law that will go into effect next year in Japan will keep food safety issues on the front burner for both U.S. and Japanese com panies. It is important, he explained, that Japanese consum- By Order Of The U.S. Bankruptcy Court! PUBLIC AUCTION Real Estate * Cabinet Manufacturing Equipment Sat., Jan. 4th 1997 @ 11:00 a.m. Former: “Dietzer Kitchens, Inc.” 617 N. Main St. Duryea PA. (Between Scranton & Wilkesßarre PA) Real Estate: 5135 Sq. Foot Commercial Building, 300 Amp/3 Phase Service Equipment Includes: Panel Saw, “Striebig” #CH6OI4 PLF, 5x12 * Boring Machine, “Scheer” D-85, Horizontal/vertical, Seven Section * Glue Pots, (Glue Applying System) * Edger “Holzher” 1403, w/Conveyor * Double Toe Kick Machine (Miter Saw), “Pistourius” Model MN2OI * Mini Press, “Blum” MSP (Hinger) Mod. 1986 Ref. M -511002 * Table Saw, “PowerMatic #6B, 12” * Special Spiral Fence * Unisaw “Rockwell” 10” * Cutoff Saw, “Holstz” 8” * Air compressor, 5 hp. * Table Saw “Delta” UniSaw * Roller, “Evans Royal” 2500,4’ * Shaper “Delta” * Bender 36” & 10’, (Door Framing Machine)* Cutter/Shaper, “PowerMatic” #26 * Drill Press, “Craftsman,” 15”, Floor Model * Chop Saw * Paint Booth & Spray Equipment * Sanding Wheel * General Office Equipment * “AT&T Merlin” Phone System * Hand Tools & Misc. Hardware & Formica Inspection: By Appointment or One Hour Prior To Sale. Payment: Real Estate, 20% Down Balance Upon Closing,Within 45 Days Payment: Equipment & Tools, In Full On Day of Sale. Removal: Day Of Sale and By Appointment. Sale Subject to Approval Of The U.S. Bankruptcy Court! Further Details: #COL. STEVE SITAR & CO P.O. Box 779, Waverly, PA. 18471 (717) 586-1397 Fax (717) 586-6058 Pa. Lie. #AU2I24-L ers understand what is being done to improve meat safety in Japan. The USMEF program envisions a food safety or process certifica tion seal will be developed for par ticipating companies. These com panies will use this special seal to publicize and promote the extra measures that are being taken to ensure safe meat. While most in the trade already understand that the United States has the highest standards and the best record in the world when it comes to producing safe meat, stressed Seng, “these seminars are an excellent opportunity for us to reinforce the merits of our meat safety system and the fact that U.S. meat is safe and wholesome.” One-third of the companies attending the USMEF seminars in Tokyo and Osaka said their confi dence in the safety of U.S. meat had been raised as a result of the s Public Auction > Sat. Dec 21, 1996 12:00 Noon 2 Parcel Real Estate Leb. Co. Jackson Twp. Directions: From Myerstown take 501 south appr. 3 mi to Elco Dr. Left, 1 mi to Weavertown Rd. Left 3/4 mi to properties Parcel #1: 30 +/- ac. farm. Limestone soil. Consisting of 3 bedroom Ranchhouse w/Kit, Dining room. Living room, 1 1/2 bath, 2 car garage. Oil Hotwater heat, storm windows & full basement. 62X40 bank barn w/attached Corn barn, 12X60 Stage silo w/bunk, round corn crib. Parcel #2: 3/4 +/- ac. 2 1/2 story house - 6 bedrooms, full bath, walkin closet & closed porch. Upstairs Kitchen, Dining room. Family room. Living room, 1/2 bath. Downstairs, full basement, attached Wash house. 18X24 2 Story barn w/attached 1 car garage. Open house Nov. 30 1-3 pm Final Settlement April 1997 Also Same Date Personal prop. 86 Toys Watch for Additional Advertisement c&mkk Term b y Jr & John Z. Martin Estate Hm Ezra Martin Am€j[mm