USMEF Plans To Sustain Pork DENVER, Colo. Illustrative of the teamwork that has brought the U.S. pork industry from a min or player to a headline performer in the global marketplace, U.S. Meat Export Federation officials called in its foreign marketing directors, and invited pork indus try representatives, government marketing specialists and leading exporters to Denver last week to discuss plans to sustain the pork industry’s export momentum. Export markets are a top priori ty for the pork industry. After a record-breaking year in 1994, U.S. pork and pork variety meat exports from January through September 1995 increased 45 per cent in volume and 63 percent in value compared to the January- September 1994 period. Total U.S. pork exports came to 280,000 metric tons worth $7lO million in the first nine months of 1995. “Exports are a major reason why hog prices are much higher this year,” says Karl Johnson. Minnesota pork producer and chairman ofUSMEF's Fork & Al lied Industries Committee. “Prices are up even though the industry is marketing about the same number of hogs as last year ” Johnson was joined by other Visit Northeast Agri Systems Representatives At Chore-Time’s booth in Atlanta > Aitttorized <CS9B3SI%. master distributor sl%f 1982 I agri systems j Wort head pork industry representatives in an all-day strategic planning session for pork held by USMEF at its headquarters office in Denver. USDA Foreign Agricultural Ser vice officials and packer/proces sor representatives also attended the session, in which USMEF for eign directors and Denver staff discussed market conditions, ex port potential, resources and mar keting strategies for U.S. pork in foreign markets. “We’re not resting on our laur els,” says Johnson. “We are con tinuing to pursue new opportuni ties in emerging markets while de veloping our trade potential in major export markets such as Ja __ _ »* pan. “We see our strategy as a three pronged offensive,” says USMEF Vice President-Pork Operations George Rivets. ‘To continue to develop existing markets, to bring emerging markets on-line and to explore new opportunities.” USMEF programs are up Arid running in more foreign markets than ever before, says Rivers, pointing to USMEF’s work in ex ploring new trade opportunities in Central and South America. East ern Europe and the Asia Pacific, hi addition, we’re stepping up Northeast Agri Systems, Inc. CD -federal*™* mo. Flvwav Business Park s,ore hours Mon " Frl 730t0 4 30 SKI sos university ave. iL L, A Sat 000 *0 Noon mm (Forimrly Long Lumbsr) 139 A West Airport Road 24 Hr 7 Day Repolr Service Sm 1-800-735*6361 Lititz, PA 17543 __ Wj jfl STORE HOURS: Ph.(717)569-2702 |P| SA^S^LIL-UA^IUI our work in emerging markets such as Korea and Russia, Rivers adds, “where our pork exports have risen from virtually zero just two years ago to more than $lOO ' million in just the January through September period (1995).” “And of course, Japan remains key to our marketing goals,” he adds. USMEF considers Japap, which has accounted for 64 per cent of U.S. pork exports in 1995, to have the greatest potential for additional export sales. “Japan is a $3.75 billion pork import market and right now we have but a small portion of it,” stressed USMEF Vice President- Asia Pacific Joel Haggard at the planning session. “We think the U.S. pork industry can supply as much as SO percent of that $3.75 billion market,” says Haggard. Japanese impart statistics show that the U.S. share of Japan’s im port market increased from 14.7 percent in 1994 to 17.6 percent in the first 9 months of 1995. This 3 percent gain in market share meant an additional $lB5 million in U.S. pork exports to Japan from January through September 1995 compared to die same period last year. Overall, U.S. pork exports to Japan reached $451 million from The Right Choice in broiler feeders Feed broilers and pullets your way! 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ULTRAFLO 0 offers you even greater reliability, durability, and outstanding feed saving performance—up to 1 gram of feed per bird per day—-over the original ULTRAFLO. And even the original ULTRAFLO was beating our competitors in feed savings! So, join the cage feeding leader. Contact us today. Find out how Chore-Time and ULTRAFLO II can help you be a leader, tool CHORE-TIME CAGE SYSTEMS Milford, Indiana A Dacatur, Alabama Lancaster Farming, Saturday, January 20, 1996*03 Export Momentum January through September 1995. Manpower is a key component in USMEF’s - global marketing strategy and three full-time pork managers have been added to USMEF staff in Mexico City, Tokyo and Seoul in just the past several months. Rivers says these managers will help to guide and implement USMEF marketing ef forts for U.S. pork in those mar kets. These additional resources for pork will ensure that U.S. pork exports continue to head in the right direction, adds Rivers. Rivers says that foreign markets hold tremendous long-term growth potential for the industry. “In 1995, U.S. pork exports should top $9OO million. That’s more than double from just five years ago.” Better access to foreign mar kets, quality products, competitive prices and effective market devel opment programs are behind the industry’s export growth, says Crop Management Assn. To Hold Luncheon UNIVERSITY PARK (Centre Co.) —The Pennsylvania Crop Management Association• will hold its twelfth annual luncheon January 22 at the Penn State Scan ticon Conference Center Hotel on the University Park campus from 10 a.m. until 3 p.m. The state asso ciation and local member groups promote sound crop management practices in the commonwealth. “Tomorrow’s Economics From Yesterday’s Records” is the topic of this year’s luncheon. Speakers will discuss the value of record keeping, the evaluation of farm records, records-based nutrient management practices, and what’s ahead for the U.S. agricultural economy. Guest speakers include State Sen. Roger Madigan, Steve Pales, head of Penn State’s agronomy department, and Walt Peechatka, executive deputy secretary of agri culture. Other speakers include Lou Moore, professor of agricul tural economics; Jayson Harper, fTBli Your Complete Headquarters For Sprayers And Parts Raven Tough Polyethylene Tanks We Also Stock A Complete Line Of; MjrjwroP DAPI?P 'Sprayer Hose Pumn _ mV/C/l\ .Ball Valves SprayerNoulcs And PUMPS • Nylon Fittings Accessories Accessories , p 0 |y Tanks PAUL B. ZIMMERMAN, INC. i i 50 Wood comer Rd., Litltz, PA 17543 y 1 Mile Wett of Ephnu (ups) (717) 738-7350 • HARDWARE • FARM SUPPLIES • Rivers. But, he adds, “We have our work cut out for us.” Existing trade barriers, stiff competition and a general unfamiliarity among foreign customers about what makes U.S. pork a quality product tenderness, taste, consistency and safety mean that “we still have a great deal of woik ahead of us if we are to reach our export po tential.” The U.S. Meat Export Federa tion is a national trade association responsible for developing foreign markets for U.S. red meat prod ucts. USMEF receives funding from USDA and the National Pork Board (through the National Pork Producers Council) to cany out marketing programs for U.S. pork in foreign countries. Additional support for USMEF pork pro grams comes from state pork councils, packers, processors, pur veyors, traders, com and soybean producers, and agribusiness com panies. associate professor of agricultural economics; Marvin Hall, associate professor of forage management; and Elwood Hatley, professor of agronomy. The Pennsylvania Crop Man agement Association was estab lished in 1984 to act as a represen tative body for local non-profit crop management associations (CMAs) in promoting sound crop ping practices. Members pay acreage and membership fees in return for agronomic crop consult ing services, which include soil sampling, weekly crop scouting, yield checks, field-specific com puterized record keeping and assistance in developing nutrient and pest management strategies. Currently, nine local associations are affiliated with 35 Pennsylva nia counties. For more information or to register for the meeting, contact Jan Pruss, manager of Penn State’s Crop Management Pro gram, at (814) 863-1020. juDcUM IIOUKS: Man., Thun. I *ti. 74 30 Tum . Wud. 7*5:30 St: 74:00 .
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