Checkoff Pushes Beef Sales DENVER, Colo.—To boost sale of U.S. beef and veal in the Caribbean islands, the U.S. Meat Export Federation (USMEF) is using beef checkoff dollars in a new marketing campaign. USMEF’s Caribbean Manager Liz Wunderlich explains that the new program focuses on the spe cific training and marketing needs of key buyers in the region. It’s a more labor-intensive approach, she said, but it’s paying off. After several years of declining sales in the Caribbean, U.S. beef exports in the region are already up 18 percent in the first two months of 1995. Since the start of this year, Wunderlich has coordinated dozens of one-on-one training ses Why Bush Hog Squealers Mow Down The Competition There are two basic reasons and quality is the first. Each Squealer model is equipped with Bush Hog’s tough gearbox that carries a 2-year warranty. All models, except the 42-inch wide cutter feature oval blade pans, and the 60 and 72- inch wide models have an “in-line” shear bolt with ball bearing protection that can be replaced in a snap. An optional slip clutch is available. Squealers popularity is price. Select any of 5 models, 42 to 84-inches K - * wide, and compare prices with the to see why Squealers mow down BUSH HOC' AFFORDABLE The Bush Hog Razorback gives you plenty of performance - plus features for fast and better rotary cutting. Like a full 5- foot cutting width and a cutting capacity up to 1 - inch diameter. Like the protection of a shear pin and oval blade pan as standard equipment. Like 11 -ga. steel construction and a tapered rear deck for faster discharge. The Razorbackg is ideal for use with A 18-30 HP tractors.... \ and it’s ideal for f | your pocketbook - I I because plenty BUSHHOG^I^^ These Lawn Care Mowers Make Grass Cutting a Pleasure. 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West Clifford, PA 717-222-9020 GROWER’S EQUIPMENT ROVBNDALE AG & BARN EQ CENTER. INC. Watsontown, PA 717-538-9564 Biglerville, PA 717-677-7133 SMITH’S FARM EQUIPMENT Newport, PA 717-567-3562 A. L. HERR & BROS. Quarryville, PA 717*786-3521 sions and small-group seminars on critical points for the proper hand ling, storage, defrosting, and cut ting of U.S. beef and veal. She has also developed an information “blueprint” of marketing and mer chandising ideas and tips which she tailors to the needs of indivi dual restaurants and supermarkets. Another important goal of the program, according to Wunder lich, is to educate buyers on the product mix that is available from U.S. suppliers, and the economics behind the various purchasing arrangements available to them. These steps are necessary, she believes, for the U.S. to increase sales in the region. The Gulf War and the economic recession in the United Slates in t-ie early 1990 s SEE YOUR LOCAL BUSH HOG DEALER——- ABC GROFF CHARLES S. SNYDER, INC. New Holland, PA 717-354-4191 Tamaqua, PA 717-386-5945 STANLEY’S FARM SERVICE Klingerstown, PA 717-648-2088 STOLTZFUS FARM SERVICE Cochranville, PA 610-593-2407 TRACTOR PARTS COMPANY Bloomsburg, PA 717-784-0250 UMBERGER’S OF FONTANA . Lebanon, PA 717-867-5161 C.H. WALTZ SONS. INC. Williamsport, PA 717-435-2921 C. J. WONSIDLER BROS. Quakertown, PA 610-536-1935 New Tripoli, PA 610-767-7611 Oley, PA 610-087-6257 717-428-3280 combined to curtail tourism in the region, giving rise to “all inclusive” vacation packages that combine hotel and airfare prices. In turn, restaurants increasingly turned to lower priced, banquet style meals to cut costs. “The trend toward banquet style meals has reduced the num ber of U.S. beef and veal items on menus throughout the islands,” Wunderlich said. In the past, purchases have been limited'to a small range of cuts, with price the predominant consideration. “We need to expand the range of U.S. cuts sold in the islands and impress on buyers the value of U.S. products,” said Wunderlich. “Education and service are the keys, even if we have to do it one BUSH HOG restaurant or supermarket at a time.” USMEF hosted a team of importers and meat buyers from supermarkets and top hotels in the Caribbean. Bahamas, and Bermu da on a six-day tour of ranches, feedlots, and packing plants in the United States. Funded partly with beef checkoff dollars, the team will get a good look at the food safety assurances and the quality attributes of U.S. beef and veal. Several product handling and marketing seminars are also sche duled later this month for impor ters, chefs, and restaurant mana gers in Nassau and Grand Cayman Island. BUSH HOG* CORPORATION Building tht Ltgmd. PEACH COUNTRY FORD TRACTOR Richwood, NJ 609-589-3953 Lancaster Firming, Saturday, May £3, 1995-C5 “The trade teams and seminars are representative of the work we are doing down here to increase U.S. beef and veal sales, ” said Wunderlich. “In many cases, we’re working with small groups, and even one-on-one in what I call ‘desk-side seminars,’ to educate buyers and users about how to buy, use, and sell our products.” The Caribbean islands were the ninth largest foreign market for the American beef industry in 1994, purchasing $21.5 million worth of U.S. beef andlcsf varie ty meats. Worldwide,' U.S. beef exports hit a record $2.8 billion in 1994, up 17 percent' in volume from the year before} For Futures, For Roadsides, For Stalks... Here's The Rotary Cutter You Need Bush Hog’s medium duty 270 Series Rotary Cutters are excellent tools for the widest variety of land maintenance chores. And they’re built tough, built to withstand rugged cutting in material up to 2-inches thick. 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