We Learned How
To Write, To Draw,
To Print...
1941 Annual Report
Communicating the nutrition
message through materials has al
ways been a central part of Dairy
Council’s mission In recent de
cades, many of these materials have
been produced by NATIONAL
DAIRY COUNCIL® Whether it is
a poster, a brochure, or a complete
curriculum, all of these materials
are ested nationally to ensure a sci
er' tlcally-based message designed
for a specific target audience
However, on a local level, Dairy
Council has never been at a loss for
creativity and ingenuity in creating
materials for specific audiences. In
the organization’s archives, there is
found written in the 1941 Annual
Report a basis for what Dairy
Council continues to do to this day
with materials
“Not forgetting that things are
learned best when they are seen as
well as heard, we developed a stock
of literature, of posters, of projects,
and of supplementary reading mate
rials with which to further show
many, many sides of our story
Skilled artists translated our ideas
into colorful posters —photogra-
phers used expert equipment to
catch just the expression and height
for depth of tone we desired Print
ers pulled proof after proof to per
fect the dressing of our message
This library has been of inestimable
value to us in spreading our work to
the far corners where we ourselves
cannot go ”
After decades of providing mate
rials to schools. Dairy Council in
troduced the organization's first cur
riculum, "Big Ideas" in 1972 In
1977, with the introduction of the
"FOOD Your Choice"™ curricu
lum, Dairy Council staff offered for
the first time inservice programs to
the teachers to accompany the pack
age
By the early 19905, over 300,000
pieces of materials were being
shipped to Dairy Council's custom
ers, many still provided by National
Dairy Council On a local level, the
staff was busy writing and design
ing some of their own programs,
newsletters, posters, placemats and
annual reports Not unlike their
1941 counterparts, they were "writ
ing, drawing, and printing"
Since 1990, the unit has won five
national and three regional awards
for their locally produced materials
For Dairy Council, materials con
tinue to be one of the organization's
greatest assets
75™
ANNIVERSARY
1920 - 1995
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