222 -Dalry Council Inc. 75th Anniversary Underweight children were a major problem in the 20s when Dairy Council was founded and became more acute during the Depression years. The staff worked closely with the Philadelphia Public Schools to provide free milk to undernourished children. Records from those early years documented the success of this work, and tracked the weight gain of the children. At the beginning of this decade. Dairy Council combined its nutrition and dra matic staff into one department of health education The staff responded to the needs brought bv the Depression by con tinuing to provide free milk to school stu dents In the 1933-1934 school year, 87% of the school population in the Philadelphia area was reached by Dairy Council through plays, stories, lectures, etc. The Dairy Council “ladies” developed literature teaching how to feed a family “Loo fang forward *lo Sinotfter 75 years of Joint Ventures in 9{utrition ” ( B<Es c r Wishes £* iWfc/SV New Jersey Nutrition Council 75 th Anniversary AUCH PRINTING Congratulations To The Dairy Council On Their 11 South Easton Road Glenside, PA 215-886-9133 Dairy Council In The 1930 s The Depression Years on a very low budget Nutrition posters were developed by Dairy Council for the major department stores in the Philadel phia area —Bonwit Teller, Gimbel’s, Lit Brothers, John Wanamaker, and Strawbridge & Clothier Free milk was provided to their undernourished employ ees In 1935, DCI placed an exhibit at the Franklin Institute in Philadelphia which had both motion and sound. This exhibit traced the steps in the modem transporta tion of the city’s milk supply. In 1936 alone, 327 school teachers came to the Dairy Council office to ask for assistance with their school health programs In 1933, the first Dairy Council puppet shows were developed. The first show was presented in Trenton, NJ. The puppets became more popular as the decade progressed and flourished in the 40s and 50s. The ingenuity and creativity shown by the staff continued in the form of litera ture, plays, and music. iJ\\z Philadelphia the Dairy Council. In 1936, Dairy Council established a “Dairy Dell” at Philadelphia’s Franklin Institute. The first year, over 500,000 people bought health sandwiches, ginger bread, milk, and ice cream at this model lunchroom. This same year a dairy bam with live cows was opened at the Philadelphia Zoo. More than 100,000 visitors flocked in a single day to viev the bovine residents. This began a working relationship with the Philadelphia Zoo which has continued into the 90s. Staff members were on top of the new technology, and in 1932 did their first ra dio broadcasts. In 1933, posters were distributed to point of purchase sites such as drug store fountains for mirror posting. By 1936, 600 drug stores dis played Dairy Council posters advocating the use of milk shakes and milk drinks. Throughout this decade, consumption of milk was higher in Philadelphia than in the remainder of the state, and 50% higher than the average in the United States. Zoo salutes Congratulations! Thank you for 75 years of outstanding education and service to our community. Zoo 215 243-1100
Significant historical Pennsylvania newspapers