De-Lancaster Farming, Saturday, October 15, 1994 Purina Mills Recreates Classic Dairy Poster To Benefit Youth ST. LOUIS, Mo. Against the backdrop of the United States’ largest dairy event, Purina Mills, Inc. will unveil a complete ly updated version of its classic poster representing the six popu lar North American dairy cow breeds. The poster, first issued by Purina Mills in 1962, has re mained in demand for three decades. Purina Mills is revising the poster to show the overall im provements in dairy cow anatomy over the last 30 years. The updated poster premiers at the World Dairy Expo in Madi son, Wisconsin. It features the work of rural American artist Bonnie Mohr, of Glencoe, Min nesota. Mohr, who also owns a CARLISLE (Cumberland Co.) National environmental issues and practical information to make conservation tillage profitable will be major topics at this year’s six-state Mfd-Atlantic Conserva tion Tillage Conference. The' twenty-first annual event is set Dec. 14 at the Embers Inn and Convention Center near Carlisle. Specific topics will deal with “rock-solid” practical and prof itable no-till ideas to use next spring, clean water, soil fertility, new herbicides, and workable machinery attachments. Farmers from Delaware, Maryland, New Jersey, Pennsylvania, Virginia, and West Virginia are invited to attend. Sponsorlhg organizations include cooperative extension, thp U.S. dairy farm, is noted for her artis tic and technical skill with farm animals. She was a natural choice to recreate the original poster, which is widely used in agricul tural and veterinary education classes, says Purina Mills Dairy Marketing manager, Richard Poeppel. “The original poster is nearly as popular today as it was 30 years ago, so we had high stan dards to meet,” says Poeppel. “We wanted to show the beauty and strength of each dairy breed, but we also needed accurate ren derings of ;the cows, for compar ative study and classroom use. The search for an artist who could accomplish both goals led to Conservation Tillage Event Dec. Department of Agriculture’s Soil Conservation Service and local conservation districts in the par ticipating states, with assistance from interested agribusiness rep resentatives. More than 400 per sons are expected. Activities on Dec. 14 will get under way at 8 a.m. with free cof fee and doughnuts, plus opportu nity to visit industry exhibits. The educational program will run from 9 a.m. to 4 p.m., with an hour and a half off for lunch and another chance to chat with exhibitors. Tickets for the noon lunch are available at $6 each from cooper ative extension county offices throughout the Mid-Atlantic area. They must be purchased in advance and no later than Dec. 5. DAIRY BREEDS ¥ >-. iewStf. io- '' f *„/'/ ?'/"///{$ &$&?////*. Bonnie.” To Raise Funds for 4-H, FFA At the October 4th unveiling, Purina Mills will announce plans to use the poster as a centerpiece of fund-raising activities for national and local 4-H and FFA activities. Local 4-H clubs and FFA chapters, in cooperation with independent Purina Mills dealers, will sell copies of the poster, with proceeds to benefit their local and national organizations. “We’re honored to take this next step in our long association with these two outstanding orga nizations,” says Poeppel. “To gether the 4-H and FFA help edu cate more than four milfion American youths each year about Speakers and topics for the morning program are as follows: • “30 Rock-Solid, Highly Prac tical and Profitable No-Till Ideas to Use Next Spring”—William F. Rohrs, coordinator. Conservation Action Project, Maumee Valley Resource Conservation and Development Area, Soil Conser vation Service, U.S. Department of Agriculture, Defiance, Ohio. • “Clean Water Without Rigid Regulation”—Dr. Richard S. Fawcett, Farm Journal environ ment specialist, Huxley, lowa. • “Soil Fertility Programs” (including manure & fertilizer inputs)—farmer panel. • “Where to Find the Profits in Conservation Farming”—Roland P. Freund, area farm management agent, capitol region, Penn State JuS^ food production and the role of agriculture. The role of he poster meshes perfectly with the role of these organizations.” Cows representing each of the breeds—Ayrshire, Brown Swiss, Guernsey Holstein-Friesian, Jer sey and Milking Shorthorn— were chosen both for their physi cal traits and production abilities, says Poeppcl. “Each of the gows shown in the poster has the lassie traits of her breed, and each is an out standing milk producer,” explains Poeppel. “The cows do not repre sent a theoretical ideal, but repre sent the best North American dairy cows. This is why they are a more valuable educational tool than a stylized ‘perfect’ cow.” Extension, Carlisle, • “New Chemistry of Herbi cides: Making Conservation Tillage More Friendly to the Environment" —Dick Fawcett, Farm Journal. The last three topics are 45- minute breakout sessions con ducted simultaneously. They will be repeated after lunch, providing , opportunity to attend two of the three sessions. The final afternoon presenta- ! IWV-M —M f'W't t ,r , Purina Mills will present signed copies of the poster to the owners of each cow at cere monies at the World Dairy Expo, Tuesday, October 4. Each of the six breed associations, as well as the national 4-H and FFA organi zations also will receive a signed copy of Mohr’s painting of that breed’s representative. The origi nal paintings will be displayed at the 1994 World Dairy Expo and then at Purina Mills headquarters in St. Louis and at the company’s research facility. The poster is one of the series of events marking Purina Mills’ 100th anniversary. Founded in 1894, Purina Mills is America’s largest manufacturer of animal food and feed. 14 tion is titled “Row Cleaners, Coulters, Zone Tillage, Planter/Drill Attachment Selection & Adjust ments ... What Works? What Doesn’t?” The speaker will be John A. Halderman, owner of the College Comer Implement Com pany at West College Comer, Ind. An informal discussion ses sion will close out the afternoon for knowledge seekers who wish to remain.
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