SYRACUSE. N.Y. The board of directors of the American Dairy Aisociation and Dairy Council Inc. (ADADQ, recently approved the advertising and promotion plan for 1994. The estimated budget of $ll.l million is to fund advertising, edu cational programs, and specific promotions to increase the con sumption of milk and milk products. In 1994, advertising seeks to communicate two separate mes sages: one for milk and one for cheese. The milk message to con sumers will be, “Do something good for your body." It is to focus on the psychologi cal satisfaction and physical bene fits derived from drinking milk. Fluid milk commercials will be directed to consumers ages 2S-S4, since they represent 48 percent of the total population and 34 percent of the milk volume. This group includes a high per centage of high milk drinkers (14 plus glasses per day) and represent the best opportunity for increasing total milk consumption. Cheese advertising and promo tion is to also target consumers ages 25-54. Since 90 percent of the cheese purchased at retail level is consumed during mealtime, the message to consumers is to focus on the great taste and versatility of cheese, especially in sandwiches. Sandwiches represent more than 45 percent of the total usage of cheese. Approximately $7.4 million is to be allocated for television and radio advertising in ADADC’s 10 Needed new housing for ■ Breeder Contracts ■ Layer Contracts ■ Hog Finishing Contracts Ioi'x24s’ 3000 hood tunnot vontlMod hog nqfshlng houM 1-800-673-2580 For Information on new contracts being offered by local feed and livestock companies agn systems Noi STORE HOURS. Mon -Frt. 7-30 to 4 30 Sot 8 00 to Noon 24 Hr 7 Day Repair Service Ph: (717)569-2702 1-800-673-2580 W Offlca It Counter CtoMd Friday & Saturday Oacambar 31 & January 1 ADADC Approves $ll Million Budget m don and Dairy Council Inc. is a dairy promotion organization rep resenting dairy producers in New York, Pennsylvania and New Jersey. local media markets, including New York City. Syracuse, Albany area, Wilkes-Barre/Scranton, Har risburg area. Utica, Binghamton/ Elmira, Watertown and Burlington/Platts burgh. Supermarket retailers are to be key partners with ADADC’s marketing program. The consum er promotions department is to work with retailers, manufactur ers, brokers, and dairies to increase the profitability of the dairy case through implementa tion of ADADC’s Profit Maximi zation Program. Retail Sales promotions and dairy case training seminars will continue to be offered to retailers. Retail store level audits are to be conducted in all major ADADC markets to rate stores on their product availability, attrac tiveness, cleanliness and space allocation. The nutrition education depart ment is to focus on placing two new nutrition education programs in schools to teach second and fourth grade students about healthy snacking. The department will again work with selected dis tricts to try to increase participa tion in the school breakfast prog ram, and will emphasize cal cium’s role in good health. These programs are geared to influence children and adults to consume dairy products as part of a balanced diet. ADADC’s communications department is to work with the news media to promote dairy pro ducts through major public rela tions campaigns and by aggressive Pennsylvania’s Authorized Master Distributor Northeast Agri Systems, Inc. Flyway Business Park 139 A West Airport Road iitttz, PA 17543 immediately: ■ Turkey Contracts ■ Pullet Contracts Contract* Available Por • Hog Finishing: 1,000-3,000 HMd • Sow Units: 200-1,100 Sows action towards dairy misinforma tion in the news media. Working with state dairy prin cess programs, providing commu nications to producers through NDB Strengthens Export Efforts, Targets Mexico ARLINGTON, Va. After studying export markets thor oughly for the past three yean and initiating small scale promotion programs slowly, the National Dairy Promotion and Research Board is gearing up to more ag gressively promote U.S. dairy pro ducts abroad with the hiring of Sue Sadinski as director of export marketing. Sadinski is to plan and manage export promotion programs in the National Dairy Board’s primary and secondary markets, concen trating cm Mexico, with an ulti mate goal of increasing sales of dairy products made from U.S.-produced milk. The National Dairy Board also promotes dairy products in Japan and recently began work in Tai wan and the Caribbean. The National Dairy Board has concentrated its export promo tions on building awareness of value-added U.S. dairy products like cheese, ice cream and yogurt The Board also has a limited focus on increasing usage of govern ment export promotion programs for bulk commodities like milk powder and butterfat. “Sue’s experience in working OB H lirewte ftwilng, Saturday, January 0*025 newsletters and Cum press news releases, and participating in spe cial events will continue to be functions of the communications department with fanners, exporters, importers and USDA is a welcome addition to our (National Dairy Board) ex port department,” said Tom Suber, vice president of export marketing for the National Dairy Board. “Her expertise will help expand National Dairy Board promotion programs and U.S. dairy product sales in Mexico.” Sadinski joins the National Dairy Board after serving as direc tor of beef programs at the Meat Export Federation in Denver. Colo. She has also gained experi ence in exporting products by working in USDA’s Foreign Agri cultural Service and the Agricul tural Marketing Service. She speaks fluent Spanish after spend ing three years in Guatemala with the Peace Corps. Sadinski earned a bachelor’s degree in animal science at Ohio • RAINBOW STYLE; MataJ Arched Caps Front & Raw • CATTLEMENS STYLE; Fabric Drop Front & Roar • RAINCAT STYLE; Arohad Cap Front Farblo Drop Roar ’ JD 750 No-Till DRILL COVER 18oz. Green or Yellow Yin; Standard Model $l3O With Grass Seeder $l4O Plus $lO UPS TONNEAU C WITH FLOATING FRAME State University and is nearing completion of a master’s degree in English at George Mason Univer sity. The National Dairy Board an nounces several recent Staff pro motions as well. Suber was pro moted to vice president of export marketing; Janet Collins-Williams was promoted to vice president of dairy foods research; and Yvonne Dock was promoted to director of marketing communications. The National Dairy Promotion and Research Board, comprised of 36 dairy farmers Bom across the country, develops and executes a coordinated plan of promotion, re search and consumer communica tions to strengthen dairy indus try’s position in the marketplace. The effort is financed by Ameri ca’s dairy farmers.
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