BlMancastar Farming, Saturday, August 7, 1993 Since Amy Eshelman was named beef representative, she has learned to cook a variety of beef and veal recipes, which she serves during store promotions and on her off-work hours to family and friends. Beef Representative: If You Like It You Share It LOU ANN GOOD Lancaster Fanning Staff CENTERVILLE (Lancaster Co.) Remember Amy Eshel man, former Pa. Lamb and Wool Queen? Now she is touting beef. Not that she has given up eating lamb, but as a beef representative with the Pennsylvania Beef Coun cil, it is her job to prepare beef and veal and hand out samples to cus tomers in stores in Philadelphia and surrounding counties. She gets paid for that But what she doesn’t get paid to do is try out all kinds of beef and veal recipes on friends and family members. ’This job opened up a whole new way of cooking and eating for me,” she said. “I marinate every thing now.” She has become one of veal’s most adamant promoters. “It’s my favorite meat. It’s very lean and really good for you,” she tells everyone who will listen. And, feeds it to everyone who will try it Some of her friends who were slightly biased against veal because of false claims by animal rights’ groups, were reluctant to Beef Representative Amy Eshelman answers consumers’ qu ms supermarket demonstration on grilling beef. eat veal. But they listened as Amy explained the good care veal calves received and then sampled the veal. All it took was one bite and the group devoured the veal that she had prepared on the grill. “When you like it-(veal), you can’t help but tell everyone,” Amy said of her love affair with veal. Amy participated in a two-day training seminar to learn how to speak to the public about beef and veal. At the school, she learned about food safety, cooking meat, and that meat cut on a slant is easier to chew. The final require ment was cooking for her boss. “I was really nervous, but I did 0.k.,” Amy said. After that, Amy was on her own cooking for many supermarkets assigned to her territory and at future Ag Progress, tailgate, and Farm Show promotions. Amy hands out recipes and nutritional information with the meat samples. While some customers ignore the samples, Amy doesn’t take it as a personal rejection. “Some are in a hurry and don’t have the time to stop,” she said. * ». >? Her purpose is not to convince customers to eat beef every ay but to fit it into their weekly meal plans. The customers who do try the meat samples usually pick up recipes and often ask her about marinades. A marinade is a seasoned liquid used to tenderize less tendercuts of meat; it also adds some extra flavor to the meat. An acidic liquid, such as lemon juice, vinegar, lime juice or wine, soaks into the meat and softens the muscle fibers. These natural acids must be present to tenderize the meat Most meat should be marinated for 6 to 8 hours or overnight in the refrigerator. Throw away any used marinade. If you want to use it in a sauce or gravy, it must be heated to boiling first. Amy tells consumers that cuts from beef chuck or the shoulder are less expensive because they are from the part of the animal that gets more exercise. The more movement the muscle gets, the less tender the meat becomes. By soak ing the meat in a marinade over night. the meat becomes mote (Turn to Pago B 14) See your neare ISEW HOLLAR Dealer for Dependal Equipment and PENNSYLVANIA Amvflto, PA BHM Farm Equipment, Inc. RDI, Rte. 934 717-887-2211 Cartiste, pa RAW Equipment Co. 35 East Willow Street 717-243-2686 DavMaburg, PA George N. Gross, Inc. R.D. 2, Dover, PA 717-292-1673 Elizabethtown, pa Messick Farm Equipment, Inc. Rt. 283-Rheem's Exit 717-367-1319 Halifax, PA Sweigard Bros. R.D. 3, Box 13 717-896-3414 Homy Brook, PA Dependable Motor Co. East Main Street 215-273-3131 215-273-3737 Homy Grove, PA Norman D. Clark 4 Son, Inc. Honey Grave, PA 717-734-3682 Loysvile, PA 717-789-3117 MARYLAND Frederick, HD Ceresville Ford New Holland, Inc. Rt. 26 East 301-662-4197 Outside MD, .800-331-9122 NEW JERSEY Bridgeton, NJ. Leslie G. Fogg, Inc. Canton & Stow Creek Landing Rd. 609-451-2727 609-935-5145 Woodstown, NJ Owen Supply Co. Broad Street & East Avenue 609-769-0303 HughetvMe, Pi Farnsworth Farr Supplies, Inc. 103 Cemetery ! 717-584-2106 New Holland, I AB.C. Groff, In 110 South Rail 717-354-4191 Olay, PA C.J. Wonsldter R.D. 2 215-987-6257 Pitman, PA SchrelHer Equi| Pitman, PA 717-648-1120 Quakartown, PA C.J. Wonsidler Bi R.D. 1 215-536-1935 Tamaqua, PA Charles S.Snyi R.O. 3 717-386-5945 West Grove, PA S.G. Lewis & Son, R.D. 2, Box 66 215-869-2214 Washington, Smith Tractor Equip., Inc. 15 HRlcrest Ai 201-689-7900
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