Youth Programs CHICAGO, 111. After four months of rigorous review and research, a select panel of meal and livestock industry representa tives has recommended a new direction for industry-funded youth programs an area of heightening concern for livestock producers. The “Youth Initiative Task Force” comprised of 22 men and women representing beef, pork, veal and lamb industry seg ments was appointed by indus try leaders to set priorities based 1993 Meat Board Youth Attitude Survey Bad/Negative About Eating Meat Fattening Cholesterol Not Healthy Cruel to Animals Tastes Bad Poultry Healthier Poultry Less Fatty Chemical s/Drugs Bad for Environment Methane Gas Destroy Rain Forest Nothing Don't Know V 2% ■ 2% |2% 12% 1% 1% lONAL LIVE STOCK NAT See Your White-New Idea Dealer Listed Below. New Jersey Bridgeton Leslie G. Fogg Inc. Columbus Reed Brothers Equipment Shiloh Farm Rite Inc. Pennsylvania Airville Tanners Equip. & Supply Co. Inc. BechtelsvtUe Miller Equip. Co Bethel Zimmrnifan Farm Service Bloomsburg William F. Wellivcr Chambershurg Chambcrsburg Farm Service Inc. Coehranville Slollzfus Farm Service Inc. Dover George N Gross Inc. Everett Sollcnbcrgcrs Equipment Inc. Gettysburg Yingling’s Implement Inc. Honesdale Marshall Machinery KUngerstown Stanleys Farm Service Lebanon Umbcrgcrs Of Fontana Mahnjjey Hullon Farm Equipment on message, audience segment and program type, and to establish long-term objectives for checkoff funded youth programs. The Task Force based its recommendations on available consumer research and its own benchmark survey of altitudes among youth. This nationwide survey, conducted by Bruskin Research, found that interest and misinformation about nutrition were very high, while concern over issues of animal welfare and environment was minimal and Total Sample (1636) The Task Force recommended i 6% that the target audiences be 20% 30% «% 509! defined as follows: first kinder o% denotei i«m thin i/2 on % garten through 4th grade; second AND MEAT BOARD. 1993 ~ preschool, with a parent com ponent; third slh and ■blh Mercer Ralph W Kyle Inc. Oakland Mills Peoples Sales & Service Inc. > Qaakertown C. J. Wonsidlcr Bros. Quarryville A.L. Herr & Brother Somerset Lincoln Supply It Equipment Co. Tunkhannock Acc Jurists Inc. Free Twine with every lcr purchased Emphasize Role Of Cuts more than hay. Cuts time. New Idea 5212 Disc Mower Conditioners cut a big 11 '9" swath and condition with 9'6" intermeshing rolls. It's a wider version of our well-known 5209. With it, you cut and condition lots of hay...every trip. And that means you cut time. Because the New Idea modular disc cutterbar design makes routine maintenance simple and, al though unlikely, declined wilh age. The study also found that interested in or aware ness of activist groups was mini mal and that acceptance of animal use was high. “The study results represented both a threat and an opportunity,” says Lowell Gemar, a Fullerton, North Dakota, hog producer and co-chairman of the Task Force. “The threat comes in the mis understanding that meal is ‘fatten ing,’ an opinion that grows stron ger as youth grow older. The opportunity comes in the fact that we have a positive message to counter that misperception. Our industry has worked very hard during the past 10 years to reduce the amount of fat in our products. In fact, beef, pork, veal and lamb compare favorably to competitive products in both fat and cholester ol content. We can help young people understand how meat can fit into a healthful diet. And the sooner we start telling our story, the better.” repairs a breeze; there's less down- time, too. Best of all, you'll find our disc mower conditioners are just one segment of our hay equipment line. Others include round balers, disc Model 484 with optional bale slu er mowers, sickle mowers and mower condi tioners, rakes and hay handling equipment. New Idea BY WHITE-NEW IDEA Lancaster Farming, Saturday, March 20 1993-811 Meat In Healthy Diets grades; fourth 7th through 12th grades. The Task Force concluded that, for all grades, nutrition should be the priority message. In the older grades, the second mes sage priority should be food pre paration and safe handling. Third priority messages should be directed at kindergarten through 4th grades and should deal with other issues, such as animal wel fare and environment. While checkoff-funded prog rams for youth traditionally have been focused in the schools, the Task Force has recommended that the scope of these programs be expanded to include other avenues. According to Velma Tucker, a Globe, Arizona, beef producer and Task Force co-chair, this change will broaden program reach and reinforce positive mes sages. “Nothing equals the time spent and the details provided by a teacher,” Tucker says. “However, we saw that we could reach child ren in a variety of other ways. Of the things we looked at, including producing a children’s television show and partnering with a national sporting goods company, the most cost-effective approach is to work with publications and in SMARKHEFS CREATING • MENUS • FOR - HEALTHFUL • EATING! - organization support. This should allow us to extend and reinforce our positive messages.” The Task Force also set vigor ous objectives for its youth prog rams to accomplish. By the year 2000, the Task Force believes checkoff-funded programs should reach at least 61 percent of day care preschoolers, 15 percent of youth in grades K-4 and 35 per cent of the slh-6th grade segment. In addition, the Task Force recommends a statistically signif icant improvement in key attri butes measured in the Youth Atti tude Benchmark Study. For exam ple, it recommended that the percent of youth who say “meal is good for you” should increase from 20 percent to 28 percent, while the percent of youth who believe “meat is fattening” should decline from 43 percent to 35 percent. Youth education is a checkoff funded program managed on behalf of the meal and livestock industry by the National Live Stock and Meat Board, a coalition of the meat and livestock industry that has been working through industry checkoffs to build demand for beef, veal, pork, lamb and dcli/prcparcd meals since 1922.
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