lb lugs wipd CA Thompson Seedless
22.00- —KIWIFRUIT: MARKET
STEADY fits 1 lyr CA 30s 7.00 33s
6.00- 36s 6.00 39s 6.00-6.50 42s 6.00
-MANGOES: TOO FEW SALES TO
QUOTE —NECTARINES: OFFERINGS
LIGHT ctns 2 lyr Uypk CL Mayglo 70
series 15.00 —PAPAYA: TOO FEW
SALES TO QUOTE -PEACHES;
OFFERINGS LIGHT ctns 1 lyr trypk CL
BOAT May Crest 29s 6.00 Springciest 40s
7 00 lugs 2-lyr trypk CL BOAT Florida
King 70s 10.00 —PEARS: MARKET
STEADY OR U.S. One D'Anjou 100 s
18 50 110 s 18.50 120 s 18.50 4/5 buctns
CA U.S. One Bose 110 s 19.00 120 s 17 00
OR U.S. One Bose 100 s 23.00 WA
D’Anjou waexfcy 80-90 s 23.00100 s 22 00
120 s 20.00 U.S. One D’Anjou 90s 22.00
100 s 18.50 110 s 18.50 120 s 18.50 135 s
few 9.00-20.00 Bose 100 s 23.00
PERSIMMONS: MARKET ABOUT
STEADY lugs 1 lyr CA Hachiya 23s 9.00
15s 7.008.00 21s 6.507.50 mostly 7.00
fair cond 5.00 24-25 s 6.00-7.00 mostly
6 00 fair cond 5.00 27-28 s 8.00
PINEAPPLES: ctns HI AIR 6s 12.00
PLUMS: OFFERINGS TOO FEW SALES
TO QUOTE -POMEGRANATES:
OFFERINGS INSUFFICIENT TO
QUOTE —PRUNES; OFFERINGS
NONE
Valley Stockyards
Athena, Pa.
Monday, Dec. 7, 1992
Report supplied by auction
HOLSTEIN HEIFER CALVES TO
177.50.
VEAL CALVES TO 86.00.
VEALER BULL CALVES
117.50-167.50.
SLAUGHTER CALVES MOSTLY
35.00-60.00.
GRASSERS & FEEDERS 52.00-68.00.
“ When
-f *•
'
> <(. *%L
r, v.*^
rik
assr
WEDNESDAY (EST)
WEEK AGO (EST)
YEAR AGO (ACT)
WEEK TO DATE (EST)
SAME PD LT WK (EST)
SAME PD LT YR (ACT)
PREVIOUS DAY ESTIMATED TUESDAY STEER AND HEIFER 90,000;
COW & BULL 26,000.
•••REVISION HOG SLAUGHTER TUES..-374.000.
•••REVISION CALF SLAUGHTER TUES-5,000.
LAMBS NEW CROP TO 142.50,
OTHERS 40.00-68.00.
SHEEP 21.00-40.00.
HOGS 200-250 LBS. 32.00-35.00.
SOWS TO 34.50.
BOARS TO 26.00.
PIGS TO 13.00.
HEIFERS TO 52.75.
MEDIUM STEERS 59.00-66.00.
FEEDER STEERS TO 66.00.
BULLS 42.00-58.75.
GOOD COWS 46.00-50.00.
COWS MEDIUM 42.00-45.00.
COWS POOR OR SMALL 24.00-41.00.
HORSES TO 570.00.
GOATS TO 92.50.
CATTLE MARKET STEADY: CALF
MARKET GOOD; CHRISTMAS LAMBS
NEXT WEEK. DAIRY SALE DEC. 17.
1:30 P.M.
*JWc were devastated when fire destroyed our three-bam
4diry complex and most of the livestock. Fortunately, Old
' Ciitrd responded promptly. In just two weeks we had a
v t f° r more than $440,000.”
’ fW/M farmers like Bill Johnson know how important it is to
protection of Old Guard’s prompt, efficient claim
oervitikdtfheiLyou want dairy insurance you can rely on, .
Took to Old Guard. We’ve been insuring dairy farmers since
i#M Dairy farmers like Bill Dairy fanners like you.
Call today to find out more about our insurance programs
designed to meet the specific needs of dairy farmers.
2929 Lititz Pike, Lancaster, PA • Phone: 1-800-732-0050
Ad based on actual letters received by Old Guard
Estimated Daily Livestock Slaughter
Under Federal Inspection
Dec. 9, 1992
CATTLE
120,000
120,000
120,000
341.000
367.000
334.000
Our
Was
oyed,
juard
e
ugh. ”
Old Guard
MUTUAL INSURANCE COMPANY
HOGS
368.000
358.000
351.000
1.001.000
1,061,000
1,037,000
CALVES
5.000
4.000
6.000
15.000
14.000
19.000
New Holland Horses
New Holland Sales Stables
New Holland, PA
Monday, Dec. 7, 1992
Report Supplied By Auction
427 HEAD. MARKET STEADY.
DRIVING HORSES 515.00-790.00.
RIDING HORSES 490.00-760.00.
WORK HORSES 720.00-1500.00.
REGISTERED HORSES
740.00-
KILLERS: LIGHTWEIGHT
485.00- HEAVYWEIGHT
675.00- FEW 810.00-875.00;
THIN 70.00-405.00.
PONY MARES 115.00-260.00.
PONY COLTS 45.00-120.00.
GELDINGS 115.00-260.00.
LARGER PONIES: 305.00-385.00.
ADADC Approves
Marketing Plan
SHEEP
21,000
20,000
23.000
62.000
61,000
66,000
SYRACUSE, N.Y. The
board of directors of the American
Dairy Association and Dairy
Council, Inc. (ADADC) recently
approved the advertising and pro
motion plan for 1993.
-- The estimated budget of $11.2
million will fund advertising, edu
cational programs, and specific
promotions to encourage the con
sumption of milk and milk pro
ducts.
In 1993, advertising will com
municate two separate messages:
one for milk and one for cheese.
The milk message to consumers
will be “do something good for
your body.” It will focus on the
psychological satisfaction and
physical benefits derived from
drinking milk.
Fluid milk commercials will
target consumers 25-54, since
they represent 48 percent of the to
tal population and 34 percent of
the milk volume. '
Cheese advertising and promo
tion will target consumers ages
2S-54 with an emphasis on wom
en. The message to consumers
®)
Lancaster Farming, Saturday, December 12, 1992-Al5
New this year will be the imple
mentation of retail store level aud
its in all major ADADC markets
to rate stores on their product
availability, attractiveness, clean
liness, and space allocation.
The nutrition education depart
ment will focus on several key
programs that include the place
ment of school curricula with sec
ond and fourth grade teachers,
working with selected districts to
promote the school breakfast pro
gram, and emphasizing calcium’s
role in health. These programs are
geared to influence children and
adults to consume dairy products
as part of a balanced diet.
AD ADC’s communications de
partment will work with the news
media to promote dairy products
through four public relations cam
paigns and by aggressive action
towards dairy misinformation in
the popular press. Coordinating
and assisting in the state dairy
princess programs and providing
communications to members wd)
also be coordinated through the
department.
■ SEE OUR NEW EFFICIENT ERA WOOD STOVES
Joseph C. Peffer
Estate Counselor
Jeffrey C. Kltzmlller
Estate Counselor
• Business • Estate
Insurance Planning
Jjb£ns6imcocj£*
/y MnandalSarvkM
1000 N Front St, Suite 260
Wormleysburg, PA 17043
(717) 731-6144
will focus on the great taste and
versatility of cheese, especially in
sandwiches, which is 45 percent
of the total usage of cheese. Nine
ty percent of the cheese purchased
at retail level is consumed during
mealtime.
Approximately $7.6 million
will be targeted for television and
radio advertising in AD ADC’s 10
local media markets, including
New York City, Syracuse, Al
bany/Schenectady/Troy, Wilkes
Barre/Scranton, Harrisburg/Lan
caster/Lebanon/York, Utica,
Binghamton, Elmira, Watertown
and Burlington/Plattsburgh.
Supermarket retailers will con
tinue to be key partners in
ADADC’s marketing program.
The consumer promotions depart
ment will work with retailers,
manufacturers, and dairies to im
plement improved dairy case man
agement techniques and point of
sale activities. Training seminars
will continue to be part of
ADADC’s dairy case space man
agement program.