C2-Lancaster Farming, Saturday, November 7, 1992 P' lull I try 'o Penn State IjlggjK Poultry | Pointers ) •icultural & Biological Engineering Agricultural Economics Ai SHELL EGGS VS. LIQUID EGGS John H. Schwartz, Ph.D. Lancaster County Extension Director There is a battle being waged in the commercial egg industry. The outcome will have a major impact on egg producers. The battle is being waged to determine if eggs will be retailed to consumers in the form of shell eggs or as liquid eggs and egg pro ducts. The outcome will depend on decisions egg producers will make over the next several years. From 1990 to 1992, egg product use has grown from 21.5 percent to 25 percent of total egg consump tion in the United States. This increase is because of concerns about food safety (Salmonella r# >n ■ ■ ■ KEN CLUGSTON (717) 665-6775 CRAFT-BELT CONSTRUCTION INC. FARM-HOME BUILDING 1242 Breneman Road MANHEIM, PA 17545 PH: (717) 655-4372 ' BUILDING & REMODELING FOR DAIRY RESIDENTIAL SWINE POLE BUILDINGS BEEF STORAGE All-Plant LIQUID PLANT FOOD 9-18-9 PLUS OTHERS! • Contains 100% white ortho phosphoric acid. Made in USA. • Non-corrosive. Won’t settle. • Top quality. Excellent service. • Newest equipment. • Financially sound... and growing! Big Demand Requires More Distributors! □ I sell to farmers. How do I become your distributor? □ I'm a farmer. What’s the price? Where do I get it? CALL or SEND FOR FACTS: Phone 814-364-1349 ALL PLANT LIQUID PLANT FOOD, INC. 821 State Rd. 511 N., RFD 3, Ashland, Ohio 44805 enteriditis), new egg products, and other concerns. The egg product industry is no longer a market for cracks. Today, they have total flocks under con tract and are only breaking Grade A eggs. Some companies have built complexes with the breaker plant on site as part of in-line processing. Today’s consumer life-style is changing. They are eating more meals out, family members are eat ing meals at different times, there are longer commuting times, and people are very much concerned about health and nutrition and want a consistent and high quality FRANK A. FILLIPPO, INC. - WANTED - DISABLED & CRIPPLED COWS, BULLS & STEERS Competitive Prices Paid Slaughtered under government inspection Call: Frank Fillippo - Residence - 215-666-0725 Elam Cinder - 717-367-382*4 ~ C.L. King - 717-786-7229 CUSTOM MADE FEED BINS FOR FARMS FEED MILLS Also - Steel Roof Trusses for Buildings - Portable Hog Buildings - Bucket Elevators • Grain Augers Distributors - Flow Pipes & * Accessories We Sell, Service & Install Ph: 717-345-3724 STOLTZFUS WELDING SHOP product They also want natural foods without preservatives and additives. To protect the shell egg market egg producers need to educate the consumer on the value of shell eggs, produce a high quality pro duct and be willing to fight for market share. Shell eggs have a lot of benefits, which must be communicated to the consumer. They taste good, are an all-natural food high in protein, vitamins and minerals, and are easy to use. Also, people know how to cook with shell eggs and recipes are written in shell egg units not liquid eggs. The next step is to produce a high quality and consistent pro duct This high quality egg must be produced in a clean environment, have the lowest bacteria level pos sible, contain no cracks, and be very fresh. To develop market share, we need to consider brand marketing. By producing a high quality, clean egg with no cracks, you are in a position to differentiate your eggs from genetically produced eggs. By brand marketing you will be able to develop market share. We need to support advertising that extols the virtue of our product • Made of 13 gauge Steel • All welded seams • Gravity Flow er Auger Free Estimates Owner - Samuel P. StoKzfus RD 3. Box 331 Pine Grove, PA 17963 and build market share. The suc cess of your egg marketeer to market eggs will depend on the steps you are willing to take on the farm. Egg quality starts at the farm. Once the egg is produced, we can not improve egg quality. We can only strive to maintain it To produce eggs low in bacteria, we need to produce a clean egg in a clean environment All equipment needs to be cleaned on a daily basis, good air quality must be maintained in the house, and a minimum of crack and dirty eggs produced. Eggs need to refriger ated as soon as possible after they are laid. The current field studies suggest Club Donates To Relief Fund UNIVERSITY PARK (Centre Co.) The Penn State chapter of the Block and Bridle Club voted recently to donate $250 to the Red Cross Somalia Relief Fund, fol lowing a recommendation from the National Block and Bridle Club. As a result of an article entitled “Somalia Cries Out” in the Sep tember 21 issue of USA Today, the organization decided to aid hunger relief efforts in that third world country. Brenda Horgan, dairy and ani mal science major from Queens- LAND PRIDE EH PRIMARY SEEDER Productive Planting from the Seeding Experts Land Pride quality and Great Plains grain drill technology is built into this rugged and productive Primary Seeder. Used for planting a wide variety of grass seed in prepared seedbeds, this tool is designed for low maintenance and easy of use. Features are built-in to assure you of a top quality planting job and top quality results. PENNSYLVANIA Straley Farm Supply, Inc. 1760 East Canal Road Dover, PA 17315 717-292-2631 I.G. Sale* & Service Box 200 Silverdale, PA 16961 215-257-5135 Keller Brothers R 7 Bax 405 Lebanon, PA 17042 717-949-6501 1950 Fruitville Pike Lancaster, PA 17601 717-569-2500 Marshall Machinery, Inc. Route -642 Honesdale, PA 18431 717-729-7117 Plkevllle Equipment Inc. RD 2, Oysterdale Road Oley, PA 19547 215-987-6277 rodents play a major factor in the spread of Salmonella enteriditis. Every farmer needs to institute a rodent control program and be committed to it The battle lines are drawn. The choice is yours. Either we make sure we produce the best quality egg possible or we will lose market share to liquid eggs. There are many resources avail able to help you improve your egg quality. Take time and talk with your service person, egg marke teer, and university researchers and extension specialists. By working together, we will be able to continue providing con sumers with an all-natural, health ful food. It is your choice to either fight or quietly go out of business. bury, N. Y., and publicity chairper son for Block and Bridle, said “The club feels that everyone is entitled to the bare necessities of food, water, and medicine to have a chance to live. Just because we tend to take these things for granted does not mean we should ignore others’ pleas for help. This small donation is a first step for our club in becoming more involved in world agricultural concerns.” If you would like to make a donation, send it to the Red Cross Somalia Relief Fund, P.O. Box 37243, Washington, D.C. 20013. Tractor Parts Co. 335 Central Road Bloomsburg, PA 17815 717-784-0250 Stouffer Bros. Inc. 1066 Lincoln Way West Chambersburg, PA 17201 717-263-8424 Stoltzfus Farm Service Cochranville, PA 215-593-2407 M.S..Yearsley & Sons West Chester, PA 215-696-2990 Norman D. Clark & Son, Inc. Honey Grove, PA 717-734-3682 Loysville, PA 717-789*3117 Nlcarry Equipment Co. RD 2, Rt. 61, 3 Miles S. of Leesport, Reading, PA 215-926-2441 Deerfield Ag & Turf Center, Inc. RR 2 Box 212 Watsontown, PA 17777 717-538-3557 NEW JERSEY Caldwell Tractor & Equipment, Inc. 480 U.S. Route 46 Fairfield, N.J. 07006 201-227-6772 Rodlo Tractor Sales North While Horse Pike Hammonton, N.J. 08037 609-561-0141 Frank Rymon & Sons, Inc. RD 3. Box 355 Washington, N.J. 07882 201-689-1464 Read Brothers Petticoat Bridge Rd. Columbus, NJ. 08022 609-267-3363
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