It’s hard to believe that the Pork Promotion, Research and Con sumer Information Act which established the checkoff was passed seven years ago. Since 1985, much has happened to enhance the image of your pro duct with consumers. Just this morning, I received t copy of the 1991 annual report of the National Puk Board. I’d like to share some of that report with you here. Gross revenues for 1991 were $30.5 million, with a total spend ing of $34 million. The S3.S-niillion deficit was the result of reserves acquired in 1990. Dis cretionary funds spent in 1991 included $ll.B million for adver tising, $3.3 million for retail mer chandising, $3.1 million for pro duction technologies. $2.3 million for food service, $2.1 million for consumer information, $1.2 mil lion for foreign market develop ment, $l.l million for nutrition SUDENCA B ON IK LEVEL! With on integrated horizontal mixing system. The new series of Sudenga Computa-Batch feed processing systems offer greater flexibility and reliability. Up to 36 ingredients, up to 8 discharge locations, over 100 feed rations, and more, All at a price that’S on the level. Sudenga also manufactures premixers, pneumatic feed conveyors, bulk feed transports, and elevator legs. Call or write for information. N-wirad IlMtriMl No hidden or costly set-up expenses, simplifies trouble shooting Mhey equipment COMPANY, INC. and product research, $1 million for consumer affairs, and $0.5 mil lion for pork education. Looking at the funds another way, 63 percent were spent on promotion, 20 percent on consum er information, and 17 percent on research. Additionally, 21 percent of the total checkoff receipts were returned to stales for their own use in promotion, consumer informa tion, and research. Highlights for 1991 include the following: • 82 percent of consumers in targeted markets recalled the “Pork The Other While Meat” message. • “Pork The Other White Meat” commercials reached 60 percent of U.S. consumers. • Retail promotions generated 40-75 percent increases in bone less pork sales. • Pork industry merchandisers held 30 retail seminars on increas ing boneless pork sales. • The 31-percent-leaner ad cap \ \ Suit A««r«y 'v Sudenga weighing system is more \ accurate and more reliable than compression weighing used in other systems. Sudenga ■pMMHIfaHMB imci r««i We ‘lafg Customer Satisfaction (Personatty Micro logrodionts U to 20 micro ingredients with imercial style screw feeders J ... ***** SYCAMORE IND. PARK 25S PLANE TREE DRIVE LANCASTER. PA 17603 (717) 393-5807 tured the attention 0f48,000 dieti tians and 108.000 physicians. ' • Advertisement and informa tion materials improved physi cians’ attitudes toward pork in die diet • 5,000 food media calls were answered by the Pork Information Bureau. • Consumers received three bil lion positive pork impressions. • 40 percent of all home eco nomics teachers requested the pork industry’s first nutrition video. • S million students were reach ed with positive pork messages. • Total restaurant menuing of pork rose by 10.5 percent in the last two years. • Noncommercial pork promo tions reached 60 percent of con tract management companies. • USDA-approved checkoff funded data verified that pork is 31 percent leaner. • Product development research resulted in pork sausage with 60 percent less fat • 67 production research pro jects funded with checkoff dollars. • Producers representing nearly one-half of the nation’s hog pro duction enrolled in the Pork Qual ity Assurance Program. • Foreign demand for fresh, chilled pork increased 55 percent • Development of a foreign trade consortium expected to expand pork-marketing opportunities. Horiionlel Mixer Today’s advanced feed rations require a more advanced mixer design' The Sudenga combination dual ribbon/paddle type agitator is designed to provide a more uniform mix with up to 75% less . mixing time. What does all this mean? First of all, $34 million dollars is a lot of money. For that amount you’d expect to have a major impact but looking through the list of accomplishments for 1991, it seems much more was achieved than many have expected. We live in interesting times. Agricultural producers can no lon ger expect to hold onto their mark ets without a concerted and organ ized effort. This past December, the check off rate was increased to 35 cents Composting Conference MIDDLETOWN (Dauphin Co.) An On-Farm Composting Conference will be held here at the Penn State Harrisburg Campus on Tuesday, August 4. Techniques for on-farm com posting, economic considerations, regulations, and marketing com post will be some of the topics cov ered during the day. Cooperative efforts between municipalities and forms to com post yardwaste will also be dis cussed. Speakers will include Dr. Thomas Richard from Cornell University; Leon Weber from the Rodale Research Center, and Dr. Route 30 West at the Centerville Exit. Lancaster Farming, Saturday, Kay 23,1992-C5 per $lOO of hogs sold, up from 25 cents per $lOO. For that reason, it is important that hog producers real ize the impact that their money is having. Is the checkoff program worth while? Based on the accomplish ments listed above, it would seem so. Producers, even the original skeptics, have begun to recognize market impact and changes in con sumer attitudes takes time. Maybe the time has come for hog produc ers. The benefits will be with us for a long time. In Harrisburg William Mitchell, professor emer itus at the University of Delaware. Panel discussions by fanners who are operating composting sites will be part of die conference. Cost is $lB per person and includes lunch. m ©me LIQUID MANURE EQUIPMENT S-TINE SHANK FOR SIDE DRESSING CORN SEE THE LATEST IN MANURE APPLICATION METHODS FRIDAY. MAY 29 10 AM - 3 PM Rain or Shine Field Day Site Is 35 Miles SE of Lancaster, PA On Rt. 273 1 Mile East Of Rt. 272 Cecil Co., Md. Just South Of PA Line For More Information Call ■IC agri- U 9 SYSTEMS SPECIALIZED FARM EQUIPMENT OXFORD. PA 19363 1-800-222-2948 On Wednesday, August 5, a tour will be conducted of on-farm com posting operations in Lancaster County. The tour will include poultry manure, poultry carbasses, and dairy manure composting sites. Cost for the tour is $l2 per person, which includes bus trans portation and lunch. To register for the conference or farm tour, contact Penn State Cooperative Extension, 191 Franklin Farms Lane, Chambers burg. PA 17201, (717) 263-9226. HU LANCASTER FARMING FOR COMPLETE AND UP-TO-DATE MARKET REPORTS
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