Onbei a farm -And o bazar Joyce B Amazement never ceases at the unique and creative marketing approaches that show up on an almost-daily basis via the mails, mass media, and telecommunication. Even in our comparatively small, family-farm business oper ation, we seem to have gotten on more than our share of printed material and dial-a-customer marketing lists. Take the orange double-folded postcard mailing that fell from a stack of miscellaneous mail a day or two ago. It informed me that due to an embarrassing error in this particular company’s “MIS” department, my name had been left off a particular list of computer-material users. Probably. I’ve never heard of it. And might MIS stand for Mistake Department? Actually it was a pleasure to learn that I’d been left off some thing when it came to mass mark eting. But - they’d just discovered it. Imagine that. Wonder how? It had to do with some account ing program. I have only one, and that one happens to have origi nated with the Farm Credit system. Anyway, they “feel responsi ble” and are making a special offer so that we users - and non-users, GOOD FOOD OUTLET STORES See Our Original Kinds Of Nuts, * -m 3,^ V ®A,««E4 % cL"* ; . 4jj/ Processors Of Syrups, Molasses, Cooking Oil, Funnel Cake Mix & Shoofly Pie Mizes (With or Without Syrup) Good Food Outlets Located At L&S SWEETENERS 388 E Main St, Laola, PA 17540 717-636-3486 1-800-633-2676 GOOD FOOD OUTLET Located At Good Food, Inc. W Main St., Box 160, Honey Brook, PA 19344 215-273-3776 1-800-327-4408 WE UPS DAILY in this case - could update our programs for only “X” dollars. And with six free months of tech nical support. They even apologized at the end .... on this "official” letter, er postcard .... in ultra business like, but definitely eye-catching, pump kin orange. Our trash can eats well on such days. But at least the mail we can read at leisure, unlike the telemarket ing, which interrupts our days with increasing and ever-more maddening regularity. Calls from salesmen of storm windows and siding, cemetery plots (no thanks, I’m not ready yet), overruns of pens, long lasting light bulbs, and on and on, ad nauesum. They call while we’re milking, during meals, and after we’ve settled down, finally, long after dark and a day filled with chores, to read the evening paper. Some claim to be charities, ask ing for support of some worthy cause. How do I know their cause is worthy and not some ripoff scheme? Usually I’ll try to be rea sonably polite, say I’m not inter ested and hang up. With others, my patience wears thin. Fast Certain agriculture products are Line Of Golden Barrel Products Plus All cans, Candies. Etc. At Reduced Prices * CORN SYRUP * PANCAKE SYRUP * PURE MAPLE SYRUP * SORGHUM SYRUP * TABIE SYRUP * COCONUT OIL * CORN OIL * COTTONSEED OIL * PEANUT OIL * SOYBEAN OIL * CANOLA OIL * 100 LB. BAG GRANULATED SUGAR If you* local store does not have it, CALL OR WRITE FOR FREE BROCHURE & PRICES doing increased marketing of this nature. The caller often claims to be responding to some “request for additional information” you’ve sent in. Could be. But probably not. We don’t send for too much of that “additional infor mation” stuff. The information already stacked up and falling over in piles around here threatens some days to bury us in smothering ava lanches - and often isn’t even appropriate for recycling as bed ding in the heifer pens. One such caller that rang in here on a recent early morning, howev- DENVER, CO In a just released Gallup poll, 49 percent of Americans could not correctly define white bread as a wheat food. Forty-eight percent incorrectly identified oatmeal as wheat And despite of advertisements touting Cheerios' oat content 49 percent incorrectly characterized it too, as a wheat food. In short the poll revealed that Americans are being bombarded by fairly complex nutritional mes sages without the educational base to understand them. Revised gov ernment guidelines urge consum ers to cut fats while increasing their consumption of grain pro ducts and other complex carbohy drates. But two-thirds (68 percent) of Americans were unaware of this change from the "basic four food groups" dietary guidelines released in 1956, which 78 percent of respondents said they follow. SPECIALS FOR AUGUST GOLDEN BARREL FUNNEL CAKE MIX Just Add Water! special 1 QQ now V m Reg. $1.79 ZOOKIE MOLASSES COOKIES 1 Doz. SPECIAL £ "I Reg. $2.49 NOW X • *7*7 Vi Doz. SPECIAL f AQ Reg. $1.29 NOW V X tUS/ JHBSBi Americans Don’t Know What They Are Eating •k BAKING MOLASSES * BARBADOS MOLASSES * BLACK STRAP MOLASSES * HONEY * PEANUT LUTTER * FUNNEL CAKE MIX * SHOOFLY PIE MIXES er, took telemarketing to new heights of arrogance. He asked for The Farmer, then told me he was with a chemical company and answering our request for “more information.” “I don’t think so,” I snapped. And hung up. When the phone immediately rang again, I figured it was the same caller - and left to finish feeding calves. Later, I punched the answering machine to play back a taped call. And got the same voice leaving a two-word description of me that I can only translate in this family newspaper as loosely meaning a "We must admit to being per plexed,” acknowledged Judi Adams, who heads the Denver based Wheat Foods Council. "In a society where consumers are blanketed with nutrition informa tion, Americans still know very little about the foods they eat." Current government guidelines recommend Americans eat six to 11 servings from the bread, cereal, rice and pasta group each day up from the four daily servings researchers say we now average. But poll respondents aren't getting the message: 15 percent said they need more, 10 percent said they need less, and 75 percent said they are getting the right amount. Gallup conducted ths poll on behalf of the Wheat Foods Council to help it shape an educational program teaching Americans how to add more grain products to their diet. The Council was surprised to MILLER DIESEL INC. FUEL INJECTION & TURBO SPECIALIST 6030 Jonestown Rd., Harrisburg, Pa. 17112 (717) 545-5931 Authorized Diesel Fuel Injection Sales & Service SALES AND SERVICE EXCHANGE UNITS AMBAC INTL LUCAS HEAVY DUTY APPLICATIONS BENDIX NIPPONDENSO ALUS CHALMERS IVECO BRYCE ROBERT BOSCH CASE JOHN DEERE CAV ROOSA MASTER CATERPILLER MACK CUMMINS SIMMS DEUTZ MASSEY FERGUSON DETROIT DIESEL-GMC STANADYNE FIAT-ALLIS MERCEDES DIESEL KIKI YANMAR CORD ONAN Ulc GENERAL MOTORS PERKINS HERCULES WAUKESHA Ul C WHITE FARM ETC TURBO CHARGERS ATS TURBO KITS (6 2-7 3 L) CUMMINS AIRESEARCH hIOLSET SCHWITZER CENTRAL WAREHOUSE DISTRIBUTOR FPPF FUEL ADDITIVES FPPF GLYCLEAN ANTI-FREEZE RECYCLING SYSTEMS DAILY UPS SHIPPING LOCATED OFF INTERSTATE 81 EXIT 26 Lancaster Farming, Saturday, August 10, 1991-B3 female dog that can’t speak. Wish I’d gotten his name and company. After relating this later to dairy farmer friend Jane Thompson, she offered her favorite method for dealing with telemarketers. Just as soon as they start to give their pitch, she comes back asking them how much butter and cheese they’d like to buy. And, she adds, they usually ring off pretty quickly. Guess what I’m going to try selling to the next telemarketer to call? discover its task is even more bas ic: teaching the public what a wheat food is and why it's healthy. The Wheat Foods Council is a nonprofit organization formed in 1972 to help increase public awareness of dietary grains, com plex carbohydrates and fiber as essential components of a healthy diet It is supported voluntarily by wheat producers, millers, bakers and related industries. The poll involved 1,006 respondents nationwide and has an error mar gin of 3.1 percent ASSOCIATION OF DIESEL SPECIALISTS
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