Conference Provides Farmers With Direct Marketing Techniques ROBERT E. LEIBY and DAVID L. DUNBAR Lehigh Co. Cooperative Extension Office Fanners who sell any product directly to consumers will pick up profit-making ideas at the 1991 National Direct Marketing Con ference scheduled for Thursday through Sunday, February 21-24, in Parsippany, NJ. The conference theme is “Increased Profits through Innovation.” The purpose is to provide farm marketers with current informa tion to improve techniques in their operations. These are three gener al sessions and 2S workshop ses sions featuring 65 presenters. The conference also features a trade show, a print ad critique session, instruction videos, and several socials. Selling farm products to con-; sumers is one way that producers can strengthen the family farm, though it also brings on its own challenges. One of these is to attract sufficient numbers of busy shoppers to country locations. Another is to effectively promote farm-fresh products on limited advertising budgets. Farmers selling directly to con sumers products such as fruits and vegetables, meats, dairy products, plants, and food specialties will benefit from the conference. Tours of regional markets will be available. With speakers on trends, new GOOD HOMES WANTED If you're at home performing general or weekend farming, light construction or landscaping chores, take a look at Kubota's B and L Series tractors. They're compact and powerful, ranging from 10 - 49 PTO HP. And they're friendly to use, with many options including: Hydrostatic and Glide-Shift transmissions, power steer ing, Bi-Speed turn and the new "Ever Clutch." markets, image, expansion and quality control, the conference will help the producer overcome these challenges. For complete registration infor mation, contact the Lehigh Coun ty Extension Office at (215) 391-9840. Reservations for over night accommodations must be made to the Parsippany Hilton (conference site) or any area hotel. Evening Program For Beef Cattle Breeders, Feeders This event will include an optional dinner at 5:30 p.m., Wed nesday, February 6, at Trainer’s (Midway) Diner, Exit 5,1-78. Pre sentations will begin at 6:45 p.m. Dr. John Comerford, Penn State Extension Beef Cattle Specialist, will discuss ‘The Economics of Feeding Holstein Beef," “Feeding By-Products” and “Genetic Deci sions for the Cow/Calf Producer.” Dr. Robert Whitlock, Professor of Medicine at the University of Pennsylvania, will speak about “Johne’s Disease (Paratuberculo sis) in Beef Cattle.” Clyde Myers, Berks County Extension Agent, will focus on “The Animal Wel fare Issue.” The dinner will cost $5 per per son and the registration fee for the educational portion of the meeting is $l. Phone (215) 391-9840 to request a registration form. Conference On Agricultural Economics The conference “Pennsylvani a’s Agricultural Economy: K'jboto. Trends, Issues, and Prospects” will be held March 20-21 at Penn State’s Keller Conference Center, University Park. Sponsored by Penn State’s College of Agricul ture, the conference is expected to attract agricultural educators, farm and food industry leaders, govern ment officials, and representatives of consumer and environmental groups. Presentations at the conference will focus on the status of Penn sylvania’s agricultural and rural non-farm economies, farm credit, world trade developments, envir onmental issues and consumer preferences, and health concerns. Penn State agricultural econom ists also will discuss the outlook for specific farm commodities. A banquet the evening of March 20 will feature guest speaker Lauren Soth, syndicated columnist and Pulitzer Prize-winning retired edi tor of the “Dcs Moines Register.” A $75 registration fee covers attendance at all sessions and the banquet For registration informa tion, contact the Office of Confer ences and Short Courses, Penn State University, 306 Agricultural Administration Building, Univer sity Park, PA 16802, (814) 865-8301. Beef Bull Evaluation Program The Pennsylvania Department of Agriculture’s official bull test ing program is well under way. Fifty-five of the state’s most prog- Versatile, durable implements include a line of rotary cutters and mowers, box scrapers, tillers, front loaders, backhoes and more. Give a Kubota a good home and you'll have a friend for life. Kubota Tractor Corporation markets a full line of tractors through a nationwide network of over 1,000 dealers. Lancaster Farming Saturday, February 2,1991-Dl7 rcssivc purebred breeders have consigned 73 of their best purebred bulls of various breeds to the testing program at the Meat Animal Evaluation Center. The roster includes 21 Angus, 22 Sim mentals, 21 Polled Herefords, 6 Charolais, 2 Chiangus, and 1 Salers. Upon completion of the 112-day testing period, the bulls are subjected to evaluation, including a comprehensive breed ing soundness exam, measure ment of fat thickness and esti mated loin eye area, and a health exam which includes blood and T.B. testing, enabling the bulls to be sold anywhere in the country. The bulls must also meet mini mum requirements for structural correctness and breed character. Individual feed efficiencies will For more information on the be calculated for each bull. Bull Sale or the Pennsylvania After all the indexes are ealeu- Beef Expo or to request a bull sale lated and the evaluations catalog, contact Glenn Eberly, analyzed, approximately the top director. Meat Animal Evaluation 75 percent of the bulls are selected Center, 651 Fox Hollow Road, to be sold at Pennsylvania’s 18th State College, PA 16803, (814) annual Performance Tested Bull 238-2527, (814) 865-5857. Sale scheduled for noon, March _ . . , _ 29,1991, at Penn State’s Ag Arc- I ? e l ekeep, "f ,^ hor ‘ ourse ... na. The second Annual Beef Y all .® y Coll l eg ® wIU Expo, held in conjunction with the againJ>e offermg its popular three sair is scheduled March 28-30. ** beek *fP u W short courses The Pennsylvania Charolais, sp " ng ** Chianina, Angus, Limousin . The •?""*. 1991 P ours ,f ** Polled Hereford, Salers, and J esign<?d for k bo * expenencedand mental Associations will all be *^l°* conducting their respective annual w 1 PV I eres in state breeding female sales on Saturday, March 30, 1991, The expo schedule for Thurs day includes an educational prog ram featuring several nationally known speakers. Friday’s events begin with the Pennsylvania Beef Cattle Improvement Association breakfast, continue with the bull sale and cattle evaluations and shows, and conclude with the Pennsylvania Cattlemen’s Associ ation annual meeting and banquet in the evening. Other expo events include a large trade show with doorprizes and activities, animal exhibits fea turing superior cows and bulls, and a number of special activities for the Junior Pennsylvania Cat tlemen’s Association, including a junior steer and heifer show. (Turn to Pag* D 18) See Your Local Kubota Dealer PENNSYLVANIA Alburtis CANNS-BILCO 215-966-3733 Avondale THOMAS POWER EQUIP. 215-268-2181 Bloomsbum TRACTOR PARTS CO. 717-784-0250 Chambers burn BROS., INC. YORK TRACTOR < 717-263-8424 INC. 717-764-1094 Cochranville STOLTZFUS FARM „._ VI SERVICE, INC. MARYLAND 215-593-2407 FINCH SERVICES HANOVER, INC. 717-632-2345 Hwmdala MARSHALL MACHINERY, INC. 717-729-7117 Übanon KELLER BROS. TRACTOR CO. 717-949-2000 Uncitef KELLER BROS. TRACTOR CO. 717-569-2500 Limenck THE HAY PRESS 215-489-0611 Reading NICARRY EQUIPMENT CO. 215-926-2441 Stroudsburg SEBRING’S POWER HOUSE 717-421-8980 Wellsboro BENEDICTS FORD TRACTOR 717-724-2839 York Haaemown - ARNETT’S GARAGE 301-733-0515 Chsstartown W.N. COOPER & SON, INC. 301-778-3464 Rising Sun AG IND. EQUIP. CO. INC. 301-658-5568 NEW JERSEY Hainesoort MATERIAL HANDLING SYSTEMS 609-267-6100
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