Richard B. Weiss Senior V.P. Public Relations National Dairy Board EDITOR’S NOTE: A lawsuit was filed by the Foundation on Economic Trends alleging certain activities of the National Dairy Promotion and Research Board were conducted outside its legisla tive mandate. National Dairy Board Mandate Congress established the Na tional Dairy Promotion and Re search Board (NDB) through the Dairy and Tobacco Adjustment Act of 1983. One of the purposes of the act is “To stabilize the sup ply and demand for dairy products ♦» NDB’s charter, as set forth in the Act, is to “... carry out a co ordinated program of promotion designed to strengthen the dairy industry’s position in the market place and to maintain and expand domestic and foreign markets and uses for fluid milk and dairy pro ducts produced in the United States.” The Act clearly mandates NDB to engage in activities to maintain and stabilize the supply and demand for dairy products in CUSTOMER SERVICE - 315-449-7964 Note Telmark leases are now available throughout the Northeast, KY Ml, VA OH, WV and IN Minimum lease $5 000 Dairy Board Issues BST Statement 'the United States and abroad. Dairy Industry Coalition Established A national survey commission ed by the NDB and conducted in early 1990, measured the impact of scientifically proven inaccurate statements about milk safety and BST to determine their effect on consumers. It revealed that two out of five consumers would cut back or avoid purchases of dairy products if exposed to food-scare appeals. The NDB recognized that a cut back of this magnitude would seri ously disrupt milk sales. Based on the consumer data, and on evi dence that other food groups suf fered significant sales losses due to widely disseminated misinfor mation, the NDB teamed with the National Milk Producers Federa tion (NMPF) in June 1990, to form the Dairy Industry Coalition. The Coalition addresses ques tions on human health concerns regarding BST and other milk safety issues. The Coalition ad dresses questions on human health concerns regarding BST and other milk safety issues. The Coalition immediately adopted a neutral £j. mhH|| mi W All Telmark reps start out in the same place. So we know what it’s like to be in your place. Talk with us about lease financing and you’ll come away feeling confident that we understand the realities of .farm life. That’s because we, too, grew up on the farm. „ , £ . .. But even with our farm heritage, we can’t be called experts m your held until we’ve mastered our own. Only after an intensive training program are we authorized to explain the benefits of leasing with Telmark: fixed rates, 100% tax deductibility, flexible payment plans, and why you should choose us If you’re looking for a financing source that understands the farm industry better, talk with a Telmark rep. And ___ T don’t be surprised by how much Tx*| MARK!NC we know about your business. M Agri-Lease. position on BST use should it be approved for commercial use (see attached statement) and advocated a sound science-based process for evaluating and re-confirming findings on the human health is sue. Coalition Activities The Coalition conducts educa tional activities that support its commitment to communicating about the safety of milk and milk products. The communication ac tivities are designed to reach the trade and other selected media, the dairy industry, and professional organizations (such as health and medical-professional organiza tions, food trade associations, etc.). No activities are targeted to the consumer, prior to ruling from the FDA on the approval or disap proval of BST. To assure the scientific accur acy and validity of all the mater ials that have been and will be dis tributed by the Coalition, mater ials arc reviewed by members of its nine-person Scientific Advi sory Panel, which consists of re cognized health and medical au thorities from leading universities nationally. To facilitate the distri- Lancaster Farming, Saturday, January 5,1991-E23 bulion of scientific materials, the Coalition established the Dairy News and Information Center. The DNIC houses information on milk safety issues, including BST, and serves as a referral ser vice for members of the media, dairy industry and health care pro fessionals, with questions regard ing milk safety. To date, the Coalition has distri buted information kits to the media, the dairy industry, medical professional organizations, and food trade associations. The Coalition developed the newslet- ROPE IN SOME EXTRA CASH! Advertise With A Lancaster Farming CLASSIFIED AD... Phone; 717-394-3047 or 717-626-1164 (c)l l )9oTelmark Inc ter “Milk Issues Update” to keep dairy industry members apprised of developments on milk safety is sues. Other Coalition activities in clude monitoring media coverage of milk safety issues, fielding media and industry-member calls to the toll-free telephone line, sponsoring background sessions for the media on BST and milk safety that feature scientific ex perts, and distributing science based information on milk safety to the groups mentioned pre viously. CONTACT US For DOUBLE CHAIN PIT ELEVATORS HYD. TILT AVAILABLE COMPACT ROTO BEATERS WISCONSIN & ALLIS CHALMER POWER UNITS HAND-O-MATIC BUNK FEEDERS COMBINATION MOWER AND CRIMPER UNITS 455 AND 456 MOWERS NEW IDEA CRUSHERS LARGE SHOP LATHE 40 TON PUNCH PRESS NEW SUPER 1800 GALLON PTO WITH HYD. GATE TANK SPREADER A SUPER BARGAIN ONLY $2500.00 200 HP VM AIR COOLED DIESEL, COMPLETELY REBUILT $4,500.00 YALE 4000 LBS. FORKLIFT EXCELLENT CONDITION $5,500 SMUCKER WELDING & MANUFACTURING 2110 Rockvale Road Lane., PA 17602
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