tort i f > ' I ' / M * * LITITZ (Lancaster Co.) — The Pennsylvania Ayrshire Breeders’ Association is gearing up for a productive year and encourages all Ayrshire breeders and enthu siasts to join the organization and participate in several new activi ties. Your membership dollars will be used to: support the Pennsylvania All-American Dairy Show provide Farmshine news paper on a weekly basis sponsor the PA Ayrshire Calf and Heifer Sale in the spring and the PA Elite Ayrshire Sale in September organize the PA Ayrshire Convention at the Holiday Inn at ADA Ad Touts Top 10 Reasons To Drink Milk ROSEMONT, 111.— American Dairy Association and its member organizations this month will launch four 60-second radio com mercials to explain why adults are drinking milk again. The ADA commercials offer a humorous list of the “top ten rea sons,” including such notable con clusions as: • “Unlike other beverages, you don’t need a big vocabulary to fig ure out what’s in it”; • “Nobody gets blamed for let ting all ‘the fizz’ out of the bottle”; • “You can drink all you want and still get behind the wheel”; and • “Try washing down that oat bran cereal without it!” The ads target the 18- to 49-year-old audience and will air in spot markets. MEMBERSHIP rfl.l(rl(* i ' ( ,t : i ( > New Members Invited To Join Ayrshire Association Lewistown on March 30 and 31. There are several committees to serve on within the state associa tion. Those committees include youth, cattle sales, young sire, and various ‘Next Generation’ com mittees which are instrumental in organizing the PA Ayrshire Convention. The Association is represented by delegates to a variety of agriculture-related organizations including: the PA Dairymen’s Association, Penn State Ag Advisory Council. PA Dairy and Allied Industries Association, the Farm Show and PA All-American Dairy Show committees, and the Purebred Dairy Cattle Association. “Health and nutrition messages as well as taste continue to be an important part of milk advertis ing,” explained Steve Dohrmann, ADA vice president of marketing planning, “but we’ve added an element of humor to make these messages more memorable to radio listeners.” Dohrmann noted that aging baby boomers, particularly 25- to 49-year-olds, offer tremendous potential in building milk’s share of the total beverage market. “Our communications strategy is ‘benefit driven,”’ said Dohr mann. “We clearly recognize the need to make milk more top-of mind among adults, because they don’t always think of milk’s nutri tional goodness as an important part of meals and snacks. Ayrshire breeders worldwide are interested in Pennsylvania Ayrshires as was evident when three PA Ayrshire farms were included in a select group of farm tours given during the 1988 World Ayrshire Conference. Among the farms so highly regarded is the Ardrossan Farms herd owned by Mrs. Hope Scott, Villanova. This herd is the largest producing Ayr shire herd in the nation. Ayrshire genetics from Ardrossan, as well as farms such as Conebclla and Sycamore Meade are sought nationwide and in foreign coun tries. This is one reason the PA Ayrshire club is proud of its PA Ayrshire Young Sire Program and of the plus proven bulls that have emerged and are in demand by a large number of Ayrshire breeders. A few Pennsylvania Ayrshire dairymen have been working in varied capacities with the Ayr shire Breeders’ Association on the National level, Charles Gable, owner of Conebella Farm in Elverson is currently serving this distinct as a National Director. John Rodgers of Plum Bottom Dairy Farm, Belleville, is on the National Ayrshire Promotion committee and is serving as chair man of the committee to update “The Ayrshire Handbook.” A new service being offered by the National Ayrshire office is to provide Ayrshire consultants. These people work within a given region and visit or correspond with breeders and answer ques tions, provide information, et cet era. Milton Brubaker from Lititz has offered his services to help in this endeavor. The Pennsylvania Ayrshire Breeders’ Association has a MORE ... Money in Your Pocket Dairylea has paid members more than $1 million per month in premiums during the past year plus a 13th check. MORE ... Member Services Dairylea is committed to improving the net farm income of our members through new and 1 innovative services: * Milk Check Direct Deposit * Electronic Bulletin Board (direct computer access) * A Major Sponsor of PRO-DAIRY and other programs designed to increase farm profitability * Member Loan Program * Top-rated Health/Life/Dental Insurance * On-staff Farm Management Consultant. MORE ... Governmental Representation Dairylea has captured the spirit of effective leadership in fighting for dairy farmers and their interests on the national, state and local government levels. The bottom line in your milk check is directly influenced by law makers members can be assured that Dairylea is fighting for the best return for the milk they produce. Find out what MORE Dairylea Membership can do for you. Call Bob Manning at 717/523-0708 or Shirley at 1-800-722-0231 (NY) 1-800-654-8838 (other states) Lahcaater Wrfolhg, DaHurday, December 16,1989-A33 simple membership structure. Family memberships are $l5. Associate memberships are most welcomed at $lO and include agri- j PENNSYLVANIA AYRSHIRE BREEDERS’ ASSOCIATION "j ! Membership Application for 1990 I jName I Address Address 2 | City State Zip County Phone Officer Committee # of Rows DMA: Yes □ No □ Appraise: Yes □ No □ Respond Yes or No according to interest: Shows Sales (This information will be entered in a computer.) Family Membership at $l5. Associate Membership at $lO. Youth Membership dues $5 (under 21 years of age). I Please send this application and dues to: r Milton Brubaker 595 Snyder Hill Road Lititz, PA 17543 I (Dairijlea) 831 James St. Syracuse, NY 13203 business people and people from out of state. Individual youth dues (up to 20 years of age) are $5 per year. ! t
Significant historical Pennsylvania newspapers