Cl2-Lanc«ster Farming, Saturday, December 9,1989 SYRACUSE, New York The board of directors of the American Dairy Association and Dairy Council (ADADC) has approved a 1990 budget of $11.5 million. The budget will be used to implement dairy advertising and promotion programs through out the states of New York, New Fermentation Problems Prevalent BY R.S. ADAMS Dairy and Animal Science Penn State University UNIVERSITY PARK (Centre Co.) Weather conditions dur ing most of the growing and harvesting season this year have resulted in an increased incidence of abnormal fermentation in hayl ages and whole-plant com silages. In some cases these ensiled crops have failed to ferment to any USDA COLLEGE PARK, MD An Eastern U.S. premiere showing of eight videotape programs on dis ease prevention in all phases of the poultry industry will be a high light during next week’s educa tional meeting of the Mid-Atlantic Cooperative Extension Poultry Health and Management Unit. Now in its fourth year, the day long MACE conference is sche duled Monday, December 11. As in past years, it will be held in Clayton Hall on the University of Delaware campus at Newark, Del., easily accessible from Inter state Highway 95 near the Maryland-Delaware border and the Mason-Dixon Line. The videotape series being pre miered was produced by the U.S. Department of Agriculture’s Ani mal and Plant Health Inspection Service. It covers recommended biosecurity practice for commer cial broiler, egg-laying and turkey operations; also hatcheries, live bird markets, game birds and backyard flocks. Much of the shooting was done in Pennsylva nia and the Dclmarva area. A morning panel discussion will present an in-depth review of the salmonella disease issue that was the main focus at last year’s MACE conference. Afternoon speakers will address risks and benefits of poul try disease prevention. The pro gram will conclude with a panel discussion on animal welfare issues Coffee and registration confir mation will start off the day’s activities at 7:45 a.m. The pro gram will get under way at 8:30 a.m. and adjourn at 3:45 p.m. A $35 late registration fee includes lunch, coffee and a proceedings booklet containing copies of the talks. Come on yoo gvYs move oven/ NEED MORE ROOM? Read The Real Estate Ads In Lancaster Farming's Classified Section Dairy Advertising Plan Approved Jersey and Pennsylvania. The majority of the budget (71.5%) will be used to conduct media advertising campaigns for dairy products. Milk will be the priority product for advertising; a year-round campaign will be run on television and radio using the appreciable extent. Such problems may adversely affect feed intakes, milk produc tion, milk fat test and/or health in dairy cattle. Abnormally fer mented silages may contain more of certain acids, ketone bodies, amides, ammonia, and possibly toxic amines. If pH of the material does not fall to 4.8-5.0 or lower, more problems with mold, myco toxins, clostridial enterotoxemias or botulism, and listeria may To Unveil Videotape Series At Poultry Meeting program leaflets, which include a map of the university campus at Newark, are available from Dan Palmer, Extension poultry special ist at the University of Delaware Research and Education Center near Georgetown; phone: 302/856-7303. An invitation to attend the meeting is extended to large and small producers, processors, live market and auction managers, theme “Milk, America’s Health Kick.” The target audience for ADADC’s milk campaign will be adults 1849, representing 48% of the population and 42% of milk consumption volume. The board reviewed two new television commercials for milk which continue the “Health Kick” occur. Com silages or haylages ensiled recently that have failed to fer ment or develop acid probably should be resealed for 2 to 3 weeks to give them another chance, rather than expose them to the air through continuous use. The protein in whole-plant com silage is not readily degraded or broken down in their rumen until it has undergone fermentation. dealers, truckers and others asso ciated with the poultry industry. MACE, the sponsoring organi zation, is a consortium of poultry science educators and agriculture regulatory officials representing land-grant universities, some state departments of agriculture and several USDA agencies in New York, New Jersey, Delaware, Maryland, Pennsylvania, Virginia and West Virginia. Uqm |y% a m«« \har-m3-ne\ nA: working together ■ Id! Iw* liy2: a mutual understanding We are Triple H Construction. We listen to our customers, to hear both what is said and what is read between the lines. For all agricultural applications, we are the one company you can absolute ly trust to handle every step of construction. The quality shows we’ve built our business on it! Custom Builders of Dairy, Hog, Poultry, Horse, Storage, Residential And Commercial Buildings theme. These new ads will go on air in February on area television stations during prime time and prime access programming. Also previewed was a new creative approach for milk radio commer cials. This campaign takes a humorous approach, using a takc- In Silages Thus it is important to feed some what more total protein and, espe cially, soluble protein if fermenta tion failure occurs with it. Avoid feeding material with a lot of mustiness, mold or putrefac tion. Decayed or putrefied mater ial often is brownish and some what slimy or sticky in nature and smells rotten. It can be a source of toxin producing bacteria. Material that is heating or that heats in the bunk or manger often is not well enough preserved. Feed sufficient amounts to keep the problem at a minimum (usually I'A inches per removal from upright silos). Feed more often during the day to keep heating and refusals at a minimum. Abnormally fermented material often may have a smell that is quite volatile, acrid or strong from increased production of ammonia, ketone bodies or such acids as ace tic, butyric, capric and caprylic. Such material may have to be fed at reduced levels to maintain appetites, production, fat test or health. TRIPLE H Construction 430 Springville Road Ephrata, PA 17522 717-738-2142 1-(800)-TRIPLE-1 off on the David Letterman “Top 10” lists. In addition, ADADC will con duct advertising campaigns for cheese through two sales promo tions taking place in the spring and fall. The spring cheese campaign will be done in cooperation with the Beef Council promoting cheeseburgers. This promotion will combine television and radio advertising with dairy case cheese displays. In order to supplement the advertising campaigns, ADADC will develop a variety of promo tion and nutrition education pro grams. ADADC staff will work extensively with local supermark ets and restaurants in order to gen erate dairy product sales. Projects range from point-of-sale displays to in-house training workshops. During 1990, ADADC will expand its contacts with area schools. A new nutritional curri culum will be placed with area schools. Staff will also provide cafeteria managers with display materials and milk storage information. Funding will also be used to carry out a public relations cam paign and dairy princess pro grams. Less than 3% of the budget will be used for program administration. The American Dairy Associa tion and Dairy Council is a dairy promotion organization represent ing dairy farmers from New York, New Jersey and Pennsylvania.
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