WILLIAMSPORT tfycoming Co.) During 1990, Pennsylva nia consumers win be exposed to a $2.1 million advertising campaign promoting a variety of dairy pro ducts. The advertising campaign is being sponsored by three of the four dairy promotion groups in Pennsylvania, including Ameri can Dairy Association and Dairy Council, (ADADC), Mid-East United Dairy Industry Associa arm The Saving Place WE SHIP PARTS DAILY J Via UPS - PPSH - BUS - AIR FREIGHT, ETC. at: HOURS Mon.-Fri. 7AM-SPM; Sat: 7 AM-Noon CALL US... • If Could Be We Haw If ScAobssdw THE LEADER IN FEEDERS MINIMIZE FEED WASTE • Slat bars restrict movement • Feed saving edge • One sheet formed bottom • Feeding at ends as well Pennsylvania Dairy Campaign Approved tion, and Pennsylvania Dairy Promotion Program. The Pennsylvania media plan will make use of television and radio advertising, supplemented by an outdoor advertising cam paign. The advertising will be placed in key marketing areas including: Pittsburgh, Harrisburg/ York/Lancaster/Lebanon, Wilkes- Barre/Scranton, Johnstown/ Altoona, and Erie. A total of 4.7 CHRISTMAS TOY SALE Now Thru Dec. 30th BUILT TO LAST • 100% welding • Rugged construction • Corrosion resistant material • Accommodates misuse of livestock % Authorized UPS Station million consumers will be reached through the media buy. A variety of dairy products will be spotlighted throughout the year. Fluid milk will be the priori ty product. Milk ads using the campaign theme, “Milk, Ameri ca’s Health Kick,” will be aired a total of 18 weeks. Interspersed with the milk advertising will be a winter campaign for hot chocolate and a summer program for ice HOOBER EQUIPMENT, INC. Middletown, DE (302) 378-9555 f>v Pick Up Your Phone And VVPlace Your iUiJr SA/Mdh/A VERSATILE . • All applications of feeding • Semi-mobile and mobile units • Feeding round bales • Zero grazing cream. An all-product campaign will take place during the winter holiday time period. The joint media buy is one of the latest efforts to coordinate dairy advertising within the state of Pennsylvania. The joint agree ment in Pennsylvania has enabled the three participating groups to purchase advertising more effec tively, using dairy producer funds as efficiently as possible. The current media buy will pro duce the following results: * Dairy advertising will reach 95% of target consumers an aver age of 11.6 times per month. * Pennsylvania consumers will receive one advertising message, creating greater program impact. Do You LikeTo awemme#? Then call us TOLL FREE now!!! # N.Y.S. 800/942-1234 Other States 800/431-1338 ATLANTIC BUILDING SYSTEMS, INC. HORSEH GENUINE HOR Barnyard Acid Rr AMERICAN Made of tough, long wearing shoes stand manure, silage, better than cowhide. Shoes f< Goodyear welt, nitro cork sok not track, steel shank, padded collar, cushion insole and arch support. Ideal for barn use. Si 7-13 including '/» sizes. Ist quality. Our experience show; that horsehide outlasts good cowhide by 50% or more foriarm use. STYLE Inch D. EE. EEE D. EE. EEE Inch >" Steel Toe EE Onl l" Insulated, snow grip sola $64.95 We ship in 24 hours We pay shipping W-R SUPPLY CO. Lake Craina Rd. Dau OO P Earlvllla, N.Y. 13332 1-800-533*1675 VISA Phona order* shipped same day Mastercard Lancaster Fanning, Saturday, December 2, 1989-A27 * The 1990 media buy will purchase the highest point levels ever for milk advertising in Pennsylvania. To signify the unity of the promotion programs, the ads will identify Pennsylvania dairy far mers as the sponsors of the ads. Television commercials will show the tagline: “Sponsored by Pen nsylvania’s dairy farmers.” - A name you can trust - WIDTH PRICE SIZE TOTAL 14.95 1.95 CUSTOMEI ADORES! TOWN— STATI The joint dairy promotion agreement was signed last July reflecting the participating groups’ desire to work coopera tively. Immediate returns have been reflected in savings in media purchases and greater consumer impact. NY Add 7% Tax Grand Total-
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