Meat Board Promotions Receive Top 20 Media Coverage CHICAGO, IL The Meat Board color editorial pages, “Old- Fashioned Comforts Of Home,” and “Dinner For Six: Simply Elegant,” are among the top 20 in circulation at Family Features Editorial Service Inc., the color production and distribution'house for the Meat Board Test Kitchens and Editorial Services color page program. According to a spokesperson for Family Features, “Newspaper food editors across the nation used these pages because they felt the information provided meets the needs of consumers today.” These checkoff-funded color pages give readers plenty of ideas for meals filled with easy-to prepare dishes. “Old-Fashioned Comforts Of Home” features sug gestions for delicious sandwich JT YEAR-END SAVINGS • On Hesston Skid Steer Loaders Any Way You Turn Hesston’s ALL NEW Skid Steer Loaders have the extras to meet your needs: tilt top for easy access to transmissions, reinforced rear door for protection and counter weight, double acting hydraulic cylinders for balanced loads, heavy duty drive connection providing hours of trouble-free operation, and good visibility of working areas. These machines, with their quick change of attachments, can be equipped for a variety of jobs. Attachments include buckets, pallet fork, backhoe, blade, grapple bucket, or post hole augers, making your new skid steer loader a multi-use machine. DONALD L. ERDLEY LONGENECKER’S, Lawlaburg, Pa. ™C -717-524-2410 WHllam.burg, Pa ICKES 814-793-3731 FARM SUPPLY RR 1 Oatarburg, Pa. 814-276-3422 STOLTZFUS FARM SERVICE. INC. Rta. 10 8 41 Cochranvllla, Pa. 215-583-2407 WEST VIRGINIA M.A.C.B. INC. Inlarsaotlon of US 48 And Plarpont Rd. Morgantown, W. Va. 304-282-8555 bread and deli-meat match-ups. It also includes four recipes for tan talizing fresh-baked breads. The release was printed in 202 news papers and reached 16.4 million readers. “Dinner For Six” includes carv ing tips for “Easy Roasted Rack Of Lamb,” a recipe for “Festive California Wild Rice,” and “Fig Apricot Cheesecake” for dessert. This release was picked up by 144 newspapers with a total readership of 15.8 million people. Marlys Bielunski, director of Test Kitchens and Editorial Ser vices, says, “These color editorial recipe features promote the meat marketing message through an editorial format where the food editor is the link to the consumer. This third-party endorsement to millions of consumers makes this PENNSYLVANIA STANLEY’S UMBERGER’S OF FARM SERVICE FONTANA, INC. RD 1, Box 46 RD 4 . Bo* 545 Kllngaratown, Pa. Labanon, Pa. 717-648-2088 717-867-2613 ZIMMERMAN’S FARM SERVICE School Road, Rl. 1 Bathal, Pa. 717-833-4114 IHESSTON TI«PJUMELINE Checkoff-funded color pages released by the Meat Board effectively reach con sumers through editorial recipe features. m hesston THE PRIME LINE Special Company Programs Available On 66-Series 4-WD Tractors! See These Dealers For Details... STOUFFER BROS.. BAER'S GARAGE, INC. INC 1 °r£ L,n | ®f ln . 2407 Marsh Pika Hagsrstown, MD 717-263-8434 301-733-8226 D.W. OGG EQUIP. CO. 5140 Cap Stlna Rd. Fradarick, Md. 301-473-4250 or Plus... MARYLAND (Bob'a Welding) Tayloravllla, Md. 301-828-2042 Lancaster Farming, Saturday, November 18,1989-823 a very cost-effective promotion.” ALCAS Cutlery Corporation, Sun-Diamond Growers of Califor nia, and the California Wild Rice Program were co-sponsors with the Lamb Committee on “Dinner For Six.” Fleischmann’s Dry Yeast was co-sponsor with the Processed Meats Committee on the “Old-Fashioned” project The National Live Stock and Meat Board is a coalition of the meat and livestock industry that has been building demand for beef, veal, pork, lamb and pro cessed meats since 1922.
Significant historical Pennsylvania newspapers