Agricultural Department Undertakes Farm Show
DOVER, DE The Delaware
department of Agriculture’s
Marketing and Product Develop
nent staff has plans to attend 10
najor food and agriculture trade
ihows between now and April ‘B9
n its continued effort to increase
uarketing opportunities for Dela
ware producers.
Marketing manager Bill Sam
nons said trade shows are one of
he most effective and cost effi
:ient ways to increase Delaware’s
visibility in national and foreign
narkets.
“It’s an inexpensive way to
meet large numbers of buyers face
to face,” he said, adding that the
cost of making three or four sales
calls to regional buyers probably
would surpass the cost of meeting
hundreds of national buyers at one
trade show.
As an example of the sheer
masses reached, Sammons cited
the annual Produce Marketing
Association Trade Show. Nearly
4,000 people attended last year--5
to 10 percent of them were buyers.
Marketing staffers have a varie-
Unless you want to be
a fiddler on the roof,
|make your next one
Fabral.
&
'rSSv,
ty of exhibits they use depending
upon the trade show audience, and
take with them promotional
materials and literature such as
trade directories to distribute.
Delaware growers, producers
and manufacturers also are
encouraged to accompany them
whenever possible. In many cases
trade show costs such as registra
tion and booth rentals are shared
by the department and private
companies who directly benefit
from attendance.
“We don’t have the budget to
go to this many shows without the
cost-share policy,” Sammons said.
What are the payoffs? One year,
Delaware’s Walter Melon, a mas
cot for statewide watermelon
promotions, made the cover of
The Packer, a weekly newspaper
with national distribution. This
year, the Laurel Auction Market
drew around 30 additional buyers
to “The Block” because of appear
ances made at trade shows last
year. And, most impressively,
marketing specialists have
returned from shows with product
P'ltyt
psi
r **7
/ '/
// \
orders in hand for various Dela
ware companies.
“It’s unusual for a state our size
to be that aggressive at these
shows. We’re right up there with
the big guys like the Idaho Potato
Commission and the Washington
State Apple Growers. But we
think it's important to attend a lot
of the major shows year after year
to maintain our image and a high
profile.”
When you specify and install Fabral®
roofing panels for your buildings, you can
avoid getting into another business—roof
maintenance.
, That’s because Fabral panels are made of
f full hard 80,000 P.S.I. strength steel and
te/ are available in 36" widths. We’ve
s. engineered these panels with wide flat
surfaces for extra rain carrying capability
and our anti-syphon side lap design makes
them virtually leak proof.
Galvanized coatings on both sides give you
the added edge in corrosion resistance and
weather protection. Finally, each panels is
specially treated with a patented finish
coating to resist fading, cracking and
peeling in a wide range of great looking
colors.
To learn more about Fabral roofing and
siding panels, give us a call. We can give
you a great looking over head—and reduce
your overhead at the same time!
:S===: ==i==== =te^^|SSg^'
==:g:a^ =^ a& r
Corrosion Resistant
Materials Company
P.O. Box 848
Farmingdale, New Jersey 07727
Toll Free 1-800-322-CRMC
For Fast Service Phone: (201) 938-5500
Attached is a list of the food and
agriculture trade shows the Mark
eting Section will attend this fiscal
year. Also included is information
on what product is being mark
eted, audiences, and whether or
not growers or producers can
attend. For more information
about any of the trade shows, con
tact Bill Sammons at 736-4811 or
1-800-282-8685.
Feb. 12-14- United Fresh
Fruit and Vegetable Associa
tion, New Orleans, La. Fresh
fruits and vegetables. Audience:
national wholesale and terminal
market buyers. Growers and brok
ers will be invited to attend.
Feb. 21-23- Mid-Atlantic
Direct Marketing Trade Show,
Lancaster, Pa. Any commodity
directly marketed by the grower.
Show includes educational work
shops and seminars for direct
marketers. Audiences: regional
wholesale and retail buyers. Dela
ware direct marketers will be
invited to attend.
March 17-18- Delaware Ag
Week, Dover Mall, Dover, Del.
All commodity groups and
agricultural-related organizations
are invited to exhibit to celebrate
National Ag Week. Sponsored by
the Delaware Department of Agri
culture and the Dover Mall.
March- Canadian Trade
Show, dates and other information
have not yet been confirmed by
organizers.
April 12-16- Puerto Rico Food
and Equipment Show, San Juan,
P.R. This is a joint marketing
effort of the Delaware, Maryland
and Virginia departments of agri
culture. Companies from all three
states will be invited to send infer-
nation and sample product to the
show.
April 23-25- Philadelphia
Restaurant Food Show, Phi
ladelphia, Pa. Primarily raw food
products. Audience: restaurants
looking for suppliers.
May 15-17- National Associa
tion of State Departments of
Agriculture Trade Show, Bos
ton, Mass. A biennial show pri
marily for food processors looking
to export. Audience: international
food buyers. The Department has
a 14-booth pavilion reserved for
Delaware producers. Eleven of the
booths already have been booked.
Exhibitors will be expected to
attend.
Annual
Corn,
Soybean
Conference
COLLEGE PARK, MD If
you’re a crop fanner interested in
marketing, soil and nutrient man
agement, alternative crops or cop
ing with drought and mycotoxins,
the 1989 Delmarva Com and Soy
bean Technology Conference
promises useful information.
Next year’s ninth annual educa
tional meeting and industry dis
play is scheduled February 8 at its
usual location - the Wicomico
Youth and Civic Center in Salis
bury, on Maryland’s lower East
ern Shore.
More than 1,200 persons are
expected to attend the day-long
event, according to W. James Mil
liken, planning committee chair
man. Milliken is an Extension
agricultural agent in Kent County,
Md.
The conference is sponsored
each year by agribusiness firms
serving the Delmarva area and by
the Cooperative Extension Ser
vice at the University of Dela
ware, University of Maryland and
Virginia Tech.
Activities at the February event
will get under way at 8:30 a.m.
with free coffee and doughnuts
and a chance for farmers to visit
more than SO commercial and
educational exhibits. The program
itself will run from 10 a.m. to 2:30
p.m., with an hour off for lunch.
Noon lunch tickets must be pur
chased in advance. They will be
available soon at $3 apiete from
county offices of the Cooperative
Extension Service throughout the
Delmarva area. Only a very lim
ited number will be available at
the door on the day of the meeting.
DON'T
BE
SLOW
Call Now To Place Your
CLASSIFIED AD
Ph: 717-3*4-3047 or 717-424-11 *4
1 KEENS SERVICES INC. I
Storage Trailer* I
¥
• Used Truck Trailers For Sale
• Storage Trailers For Sale Or Rent
(717) 850 Keens Rd.
626-5420 Lititz » PA
Set