Agricultural Department Undertakes Farm Show DOVER, DE The Delaware department of Agriculture’s Marketing and Product Develop nent staff has plans to attend 10 najor food and agriculture trade ihows between now and April ‘B9 n its continued effort to increase uarketing opportunities for Dela ware producers. Marketing manager Bill Sam nons said trade shows are one of he most effective and cost effi :ient ways to increase Delaware’s visibility in national and foreign narkets. “It’s an inexpensive way to meet large numbers of buyers face to face,” he said, adding that the cost of making three or four sales calls to regional buyers probably would surpass the cost of meeting hundreds of national buyers at one trade show. As an example of the sheer masses reached, Sammons cited the annual Produce Marketing Association Trade Show. Nearly 4,000 people attended last year--5 to 10 percent of them were buyers. Marketing staffers have a varie- Unless you want to be a fiddler on the roof, |make your next one Fabral. & 'rSSv, ty of exhibits they use depending upon the trade show audience, and take with them promotional materials and literature such as trade directories to distribute. Delaware growers, producers and manufacturers also are encouraged to accompany them whenever possible. In many cases trade show costs such as registra tion and booth rentals are shared by the department and private companies who directly benefit from attendance. “We don’t have the budget to go to this many shows without the cost-share policy,” Sammons said. What are the payoffs? One year, Delaware’s Walter Melon, a mas cot for statewide watermelon promotions, made the cover of The Packer, a weekly newspaper with national distribution. This year, the Laurel Auction Market drew around 30 additional buyers to “The Block” because of appear ances made at trade shows last year. And, most impressively, marketing specialists have returned from shows with product P'ltyt psi r **7 / '/ // \ orders in hand for various Dela ware companies. “It’s unusual for a state our size to be that aggressive at these shows. We’re right up there with the big guys like the Idaho Potato Commission and the Washington State Apple Growers. But we think it's important to attend a lot of the major shows year after year to maintain our image and a high profile.” When you specify and install Fabral® roofing panels for your buildings, you can avoid getting into another business—roof maintenance. , That’s because Fabral panels are made of f full hard 80,000 P.S.I. strength steel and te/ are available in 36" widths. We’ve s. engineered these panels with wide flat surfaces for extra rain carrying capability and our anti-syphon side lap design makes them virtually leak proof. Galvanized coatings on both sides give you the added edge in corrosion resistance and weather protection. Finally, each panels is specially treated with a patented finish coating to resist fading, cracking and peeling in a wide range of great looking colors. To learn more about Fabral roofing and siding panels, give us a call. We can give you a great looking over head—and reduce your overhead at the same time! :S===: ==i==== =te^^|SSg^' ==:g:a^ =^ a& r Corrosion Resistant Materials Company P.O. Box 848 Farmingdale, New Jersey 07727 Toll Free 1-800-322-CRMC For Fast Service Phone: (201) 938-5500 Attached is a list of the food and agriculture trade shows the Mark eting Section will attend this fiscal year. Also included is information on what product is being mark eted, audiences, and whether or not growers or producers can attend. For more information about any of the trade shows, con tact Bill Sammons at 736-4811 or 1-800-282-8685. Feb. 12-14- United Fresh Fruit and Vegetable Associa tion, New Orleans, La. Fresh fruits and vegetables. Audience: national wholesale and terminal market buyers. Growers and brok ers will be invited to attend. Feb. 21-23- Mid-Atlantic Direct Marketing Trade Show, Lancaster, Pa. Any commodity directly marketed by the grower. Show includes educational work shops and seminars for direct marketers. Audiences: regional wholesale and retail buyers. Dela ware direct marketers will be invited to attend. March 17-18- Delaware Ag Week, Dover Mall, Dover, Del. All commodity groups and agricultural-related organizations are invited to exhibit to celebrate National Ag Week. Sponsored by the Delaware Department of Agri culture and the Dover Mall. March- Canadian Trade Show, dates and other information have not yet been confirmed by organizers. April 12-16- Puerto Rico Food and Equipment Show, San Juan, P.R. This is a joint marketing effort of the Delaware, Maryland and Virginia departments of agri culture. Companies from all three states will be invited to send infer- nation and sample product to the show. April 23-25- Philadelphia Restaurant Food Show, Phi ladelphia, Pa. Primarily raw food products. Audience: restaurants looking for suppliers. May 15-17- National Associa tion of State Departments of Agriculture Trade Show, Bos ton, Mass. A biennial show pri marily for food processors looking to export. Audience: international food buyers. The Department has a 14-booth pavilion reserved for Delaware producers. Eleven of the booths already have been booked. Exhibitors will be expected to attend. Annual Corn, Soybean Conference COLLEGE PARK, MD If you’re a crop fanner interested in marketing, soil and nutrient man agement, alternative crops or cop ing with drought and mycotoxins, the 1989 Delmarva Com and Soy bean Technology Conference promises useful information. Next year’s ninth annual educa tional meeting and industry dis play is scheduled February 8 at its usual location - the Wicomico Youth and Civic Center in Salis bury, on Maryland’s lower East ern Shore. More than 1,200 persons are expected to attend the day-long event, according to W. James Mil liken, planning committee chair man. Milliken is an Extension agricultural agent in Kent County, Md. The conference is sponsored each year by agribusiness firms serving the Delmarva area and by the Cooperative Extension Ser vice at the University of Dela ware, University of Maryland and Virginia Tech. Activities at the February event will get under way at 8:30 a.m. with free coffee and doughnuts and a chance for farmers to visit more than SO commercial and educational exhibits. The program itself will run from 10 a.m. to 2:30 p.m., with an hour off for lunch. Noon lunch tickets must be pur chased in advance. They will be available soon at $3 apiete from county offices of the Cooperative Extension Service throughout the Delmarva area. Only a very lim ited number will be available at the door on the day of the meeting. DON'T BE SLOW Call Now To Place Your CLASSIFIED AD Ph: 717-3*4-3047 or 717-424-11 *4 1 KEENS SERVICES INC. I Storage Trailer* I ¥ • Used Truck Trailers For Sale • Storage Trailers For Sale Or Rent (717) 850 Keens Rd. 626-5420 Lititz » PA Set