Pork Board Allocates $2.33 Million For New Projects
DES MOINES, la. The
National Pork Board, at its recent
meeting, appropriated $2.33 mil
lion in producer checkoff funds to
be used by the National Pork Pro
ducers Council, the National Pork
Council Women and the National
Live Stock and Meat Board for
various projects during the current
year. The money is primarily from
surplus funds the Pork Board has
accumulated since the producer
checkoff started on November 1,
1986. The fund surplus occurred
when checkoff collections
exceeded expectations during
1987. The Board had budgeted for
$22 million, but the check off actu
ally brought in $25.5 million in its
first full year of operation.
The money funded for National
Pork Producers Council projects
include:
° $1.36 million for a com
prehensive media and promotion
campaign for the “White Meat”
program with major television
sponsorship in the All-Star Game
and promotional advertising in the
nationally distributed newspaper.
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USA Today. It will also include in
store promotion involving produc
ers and will extend to co-op prom
otion in restaurants.
° $115,000 for two major
national sales events promoting
various ham products.
0 $75,000 for development of a
new cut of fresh pork. This is an
extension of the highly successful
America’s Cut™ development and
introduction in 1987. It will
include development of a market
ing plan for national introduction
of the new cut and test marketing.
0 $95,000 for development and
introduction of new pork-based
products in the school foodservice
area. This will include exploration
of getting new pork-based pro
ducts introduced into school lunch
programs.
0 $50,000 for a co-op effort to
get America’s Cut or other pork
menu items introduced in three
national restaurant chains. This
will involve custom menu deve
lopment and assistance in test
marketing.
° $42,000 to put together a pork
TUT
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Designers of Quclrty System fer Fealty, Swim end Orein Hemfling
quality profile that will document
the quality of U.S. hogs. This will
be used as a benchmark study to
measure continued progress in the
Pork Value program.
° $30,000 for production issue
management. This will be used as
seed money to provide informa
tional material to producers about
quality assurance in their hog
herds.
The Pork Board provided
$325,000 to the National Live
Stock and Meat Board for a com
prehensive program designed to
communicate pork’s positive attri
butes to health care professionals
and consumer thought leaders.
The program will include conti
nuation of the Meat Board’s suc
cessful advertising campaign in
magazines aimed specifically at
health professionals, and the
equally successful seminars
designed for dietitians. The prog
ram is designed to increase under
standing of pork’s nutrient com
position and benefits in a balanced,
modified or general diet.
The Meat Board was also alio-
SYCAMORE INO. PARK
255 PLANE TREE
DRIVE
UNCASTER. PA 17603
(717)393-5807
cated $ 130,000 to develop and dis
tribute a new product technical
reference manual. The manual will
be made available to corporate
research and development direc
tors, university meat scientists and
others involved in developing spe
cifications for new prok-based
products.
The National Pork Council
Women were provided $lOB,OOO
by the Pork Board to develop a
Cholesterol Standard
Because of the “Pennsylvania
experience” in testing eggs for
cholesterol, the Pennsylvania
Poultry Federation has contacted
USDA and the Egg Nutrition Cen
ter in Washington, D.C., to urge
that the USDA standard 0f274 mg.
for large eggs be challenged. There
is no doubt in anyone’s mind that
has been involved in the testing of
Full Spectrum Farms eggs that all
eggs are much lower in cholesterol
V
Route 30 West
at the
Centerville Exit.
Lancaster Fanning, Saturday, March
pork-specific set of educational
materials targeted for high school
home economics and independent
living students. The materials are
to educate the students on the value
of pork .nutritionally, breaking
down old myths concerning cook
ing, convenience and taste. The
National Pork Producers Council
and National Live Stock and Meat
Board will be utilized as advisors
in preparation of the educational
materials.
PFA Urges New
than the USDA standard of 274
mg. This 274 mg. standard is being
used by the American Heart Asso
ciation and some other medical
groups to make dietary recommen
dations about eggs which is
damaging to the egg industry.
The Agricultural Research Ser
vice, which establishes cholesterol
standards for eggs, has agreed to
meet with industry representatives
on Feb. 18,1988 to discuss the 274
mg. standard for cholesterol.
Reprinted from the February
issue of “Poultry Post.”
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