Pork Board Allocates $2.33 Million For New Projects DES MOINES, la. The National Pork Board, at its recent meeting, appropriated $2.33 mil lion in producer checkoff funds to be used by the National Pork Pro ducers Council, the National Pork Council Women and the National Live Stock and Meat Board for various projects during the current year. The money is primarily from surplus funds the Pork Board has accumulated since the producer checkoff started on November 1, 1986. The fund surplus occurred when checkoff collections exceeded expectations during 1987. The Board had budgeted for $22 million, but the check off actu ally brought in $25.5 million in its first full year of operation. The money funded for National Pork Producers Council projects include: ° $1.36 million for a com prehensive media and promotion campaign for the “White Meat” program with major television sponsorship in the All-Star Game and promotional advertising in the nationally distributed newspaper. Big Dutchman Quality... It’s not by chance that Morris Rill turned to Big Dutchman equipment again for his second layer house. Down through the years Big Dutchman has proven to the industry that quality counts. Equip your next cage house with quality Big Dutchman equipment. Morris Rill of Newburg, PA says “I'm proud of my layer operation. I know I made the right decision with Hershey Equipment and Big Dutchman.” ju 3ia Dutchman, V* USA Today. It will also include in store promotion involving produc ers and will extend to co-op prom otion in restaurants. ° $115,000 for two major national sales events promoting various ham products. 0 $75,000 for development of a new cut of fresh pork. This is an extension of the highly successful America’s Cut™ development and introduction in 1987. It will include development of a market ing plan for national introduction of the new cut and test marketing. 0 $95,000 for development and introduction of new pork-based products in the school foodservice area. This will include exploration of getting new pork-based pro ducts introduced into school lunch programs. 0 $50,000 for a co-op effort to get America’s Cut or other pork menu items introduced in three national restaurant chains. This will involve custom menu deve lopment and assistance in test marketing. ° $42,000 to put together a pork TUT HERSHEY EQUIPMENT fl [COMPANY, INC. Designers of Quclrty System fer Fealty, Swim end Orein Hemfling quality profile that will document the quality of U.S. hogs. This will be used as a benchmark study to measure continued progress in the Pork Value program. ° $30,000 for production issue management. This will be used as seed money to provide informa tional material to producers about quality assurance in their hog herds. The Pork Board provided $325,000 to the National Live Stock and Meat Board for a com prehensive program designed to communicate pork’s positive attri butes to health care professionals and consumer thought leaders. The program will include conti nuation of the Meat Board’s suc cessful advertising campaign in magazines aimed specifically at health professionals, and the equally successful seminars designed for dietitians. The prog ram is designed to increase under standing of pork’s nutrient com position and benefits in a balanced, modified or general diet. The Meat Board was also alio- SYCAMORE INO. PARK 255 PLANE TREE DRIVE UNCASTER. PA 17603 (717)393-5807 cated $ 130,000 to develop and dis tribute a new product technical reference manual. The manual will be made available to corporate research and development direc tors, university meat scientists and others involved in developing spe cifications for new prok-based products. The National Pork Council Women were provided $lOB,OOO by the Pork Board to develop a Cholesterol Standard Because of the “Pennsylvania experience” in testing eggs for cholesterol, the Pennsylvania Poultry Federation has contacted USDA and the Egg Nutrition Cen ter in Washington, D.C., to urge that the USDA standard 0f274 mg. for large eggs be challenged. There is no doubt in anyone’s mind that has been involved in the testing of Full Spectrum Farms eggs that all eggs are much lower in cholesterol V Route 30 West at the Centerville Exit. Lancaster Fanning, Saturday, March pork-specific set of educational materials targeted for high school home economics and independent living students. The materials are to educate the students on the value of pork .nutritionally, breaking down old myths concerning cook ing, convenience and taste. The National Pork Producers Council and National Live Stock and Meat Board will be utilized as advisors in preparation of the educational materials. PFA Urges New than the USDA standard of 274 mg. This 274 mg. standard is being used by the American Heart Asso ciation and some other medical groups to make dietary recommen dations about eggs which is damaging to the egg industry. The Agricultural Research Ser vice, which establishes cholesterol standards for eggs, has agreed to meet with industry representatives on Feb. 18,1988 to discuss the 274 mg. standard for cholesterol. Reprinted from the February issue of “Poultry Post.” On The Farm Tire N Service m m S W Equipment Golfmister 31 $8,995 F I STAR 175 Backhoe Loader 31 $13,995 A Ate 400 .57 Plus $7,995 A 1 STARLINE F42LB Backhoe Freight C I BUTLER Loader 4WD 57 Less $19,995 p . IAVirrcWAV 420 AN 4WD 57 Trade In * 9 > 995 .r 1 JAMESWAY 611 c w/roUbar 75 “ $10 ; 99J U BERG 505 70 „ 5 ' .$10,995 P PIBFRnOMP 525 A 4WD 70 ore $11,995 f-. 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