816-Uncast*r Farming, Saturday, March 12, 1988 MAMMA And Beef Councils Team Up For Gourmet Cheeseburger Promotion The Middle Atlantic Milk Marketing Association, along with the beef councils from Maryland and Pennsylvania have added loc alized promotional and advertising elements to an upcoming $7-million dollar national cam paign designed around cheeseburgers. The program, which runs the entire month of April, encourages consumers to“ Build A Gourmet Cfieesvurger.” fhe sponsors of the promotion, (he American Dairy Association, along with the Beef Industry Council and Beef Board, define a Gourmet Cheeseburger as a patty of premium or lean ground beef plus two types of domestic cheeses. Mini-Billboards To bolster the national cam *9 •• - the taste of Gourmet Cheeseburgers believes Bill Snitcher, Marketing Director/ ' Communications, to convince consumers to buy more beef and dairy products. Bill Snltcher, Marketing Dlrector/Communication for Middle Atlantic Milk Marketing Area, takes a bite of his Gourmet Cheeseburger, while Trlsh Williams, Communica tions Director, admires hers. paign, MAMMA and the Mary land Beef Council have coordi nated the use of mini-billboards on shopping carts. This program, known as Actmedia, will appear in close to 400 supermarkets in the Baltimore-Washington area. Safe way, Superfresh, Basics/Super Super, Santoni’s, and Farm Fresh are among, the participating retail ers. The Bxlo inch full-color bill boards will be seen on approxi mately 30 shopping carts in each store. The use of Actmedia is being funded 100% by the Maryland Beef Council. They will first appear in mid-April, and run thru mid-May. Best Food Day Ads Another local element will be full-page best food day theme ads due to appear in the Baltimore Sun and the Washington Post. Accord- ing to MAMMA Marketing Direc tor Bill Snitcher, “These ads give the retailer the opportunity to tie-in at least five different departments of their store using the cheesebur ger theme. Those departments are meat, dairy (cheese), bakery (rolls), produce (lettuce, tomato, etc.), and grocery (catsup, mus tard, etc.)” Snitcher says the ads will be completely funded by the suppliers of the products which make up IheGourmet Cheeseburger. Reaction to the theme ads has been extremely positive among foo retailers according to Snitcher. One chain store owner, who plans (Turn to Page BIS) MICROWAVE MINUTES (Continued from Page BIS) the oven empty. At what point is the amount of food so small that it amounts to nothing and becomes hazardous to the oven? A. A quarter cup of moist food, : uch as meat, vegetables, etc., with sauces would not be hazardous to your microwave provided you aren’t cooking the food for a pro longed time. Using normal heating/cooking times for even smaller amounts of moist foods would be no problem. You can microwave even a very small amount—like a teaspoon of butter —for 10 to 15 seconds just to melt it, but you wouldn’t want to cook it for a minute or two. With a small amount of a dry food, such as drying a tablespoon or less of fresh herbs, or making croutons with a half slice bread or toasting 'A cup of nuts, be cautious not to microwave the food too long or it would be like running the microwave empty. Microwaves are absorbed by the water, fat or sugar in food. If the microwave oven is run empty, there is nothing to absorb the microwaves and they can travel back up into the magnatron tube and ruin the oven. However with most new microwave ovens, the magnatron is shielded so that if the microwave is accidently turned on for a minute or two, no damage is done. Q. We just got a microwave and we use it mostly to re-warm previously cooked food, but the uneven warming disappoints us. What are we doing wrong? A. A couple of suggestions should help. Cover the food during heating. Use waxed paper for an individual meal made up of several different foods on a dinner plate. Use plastic wrap or a tight lid for moist foods, such as a leftover cas serole, vegetables or soup. Arrange food or pieces of food so that biggest foods or thickest parts are to outside edges of dish. Stir or rearrange food during heating. Or, rotate the dish a quarter turn half way through heating. For thick large pieces of food, allow food to stand several minutes (still cov ered) before serving. If your microwave has a wattage output of 650 or more, try using a lower power setting, such as Medium-High (70 percent power, about 400 watts) or Medium (50 percent power, 325-350 watts) and slightly longer time. See your nearest (SEW HOLLAfSD Dealer for Dependable Equipment and Dependable Service: PENNSYLVANIA Annvllle, PA B H.M. Farm Equipment, Inc R.D. 1 717-867-2211 Beavertown, PA B4R Farm Equipment, Inc. RD 1, Box 217 A 717-658-7024 Belleville, PA Ivan J Zook Farm Equipment Belleville, Pa 717-935-2948 Canton, PA Hess Farm Equipment 717-673-5143 Carlisle, PA Paul Shovers, Inc 35 East Willow Street 717-243-2686 Chambersburg, PA Clugston Implement, Inc R.D. 1 717-263-4103 Davldsburg, PA George N. Gross, Inc. RD 2, Dover. PA 717-292-1673 Elizabethtown, PA Messick Farm Equipment, Inc Rt 283 - Rheem’s Exit 717-367-1319 Gettysburg, PA Ymglmg Implements, Inc 3291 Taneytown Rd 717-359-4848 Greencastle, PA Meyers Implement's Inc 400 N. Antrim Way P.O. Box 97 717-597-2176 Halifax, PA Sweigard Bros. R.D. 3. Box 13 717-896-3414 Hamburg, PA Shartlesville Farm Service RD 1, Box 1392 215-488-1025 Hanover, PA Sheets Brothers, Inc 1061 Carlisle St. Hanover, PA 17331 717-632-3660 Honey Brook, PA Dependable Motor Co East Main Street 215-273-3131 215-273-3737 Honey Grove, PA Norman D Clark & Son, Inc Honey Grove, PA 717-734-3682 Hughesvllle, PA Farnsworth Farm Supplies, Inc. 103 Cemetery Street 717-584-2106 Lebanon, PA Keller Bros Tractor Co. RD 7, Box 405 717-949-6501 Loyaville, PA Paul Shovers, Inc Loysville, PA 717-789-3117 Lynnport, PA Kermit K. Kistler, Inc Lynnport. PA 215-298-2011 New Holland, PA ABC Groff, Inc 110 South Railroad 717-354 4191 New Park, PA M&R Equipment Inc P.O. Box 16 717-993-2511 Oley, PA CJ. Wonsidler Bros RD. 2 215-987-6257 Pitman, PA Marlin W. Schreffler Pitman, PA 717-648-1120 Quakertown, PA CJ Wonsidler Bros RD. 1 215-536-1935 Quarryvllle, PA C E Wiley & Son, Inc 101 South Lime Street 717-786-2895 Ringtown, PA Rmgtown Farm Equipment Ringtown, PA 717-889-3184 Tamaqua, PA Charles S Snyder, RD 3 717-386-5954 West Grove, PA S.G. Lewis & Son, R D. 2. Box 66 215-869-2214 MARYLAND Churchville, MD Walter G. Coale, Inc 2849-53 Churchville Rd. 301-734-7722 Frederick, MD Ceresvllle Ford New Holland, Inc Rt. 26 East 301-662-4197 Outside MD, 800-331-9122 Hagerstown, MD Antietam Ford Tractor 301-791-1200 NEW JERSEY Washington, NJ Frank Rymon & Sons 201-GB9-1464 Woodstown, NJ Owen Supply Co Broad Street & East Avenue 609-769-0308
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