Milk Commercials Have SYRACUSE. NY Milk has a new look. The American Dairy Association has created an adver tising campaign giving a new twist to the “Milk, America’s Health Kick” theme. The campaign is subtitled “All Across America.” It demonstrates how people in different parts of the country use milk as part of their “Health Kick.” Four 30-second spots have been developed, each appealing to a specific geographic section of the country. The sound track and film footage portrays each region’s characteristics. The four regions of the country which have been selected for the campaign are: East Coast; South; Heartland; and High Country. The ads appeal to people’s geographic pride and stimulate interest in other regions of the country. Scenic '' itogrr illustrates the beauty of different parts of America and distinctive musical tracks provide a local flavor. In the Heartland spot, a guitar first strums the Health Kick tune, a fiddle is used for the South, a har monica backs up the High Country ad, while a symphony is used to depict the East. The primary target audience for this campaign is young adults, 18-34 years of age. This group rep resents the majority of milk con sumers in the nation, accounting for over 30% of the fluid milk vol ume. This group also receives a great deal of exposure to competi tive beverage advertising. ADADC will run the new spots in the local area throughout 1988. Ads will appear primarily during prime time viewing. The commer cials can be seen on shows such as: New Look The Cosby Show, Family Ties, Murder She Wrote, The Dolly Par ton Show, and the Winter Olymp ics. Three 60-second radio com mercials have also been developed to support the campaign. Although these ads take on a new direction for milk, they main tain the consistency of the theme “Milk, America’s Health Kick.” This successful theme has been used by ADADC for several years in all milk advertising including television, radio and billboards. The theme portrays milk as a healthy beverage, tying in with current fitness trends. The American Dairy Associa tion and Dairy Council is a dairy promotion association funded and directed by 20,000 dairy farmers from New Jersey, New York and Pennsylvania. Franklin Co. Farmers Receive Crop Honors BY BONNIE BRECHBILL Franklin Co. Correspondent LEMASTERS Two Franklin County farmers were recognized for their outstanding 1987 crop production at the Franklin/ Cumberland Forage and Soils Day held February 25 at the Lemasters Community Center. William Swailes, Willow Hill, received a plaque for his forage sorghum and com production. In sorghum Swailes had 16.27 tons per acre that yielded 781 pounds of crude protein and 3.22 tons of TDN. In com he had 10.58 tons per Steve Mellott, left; and William Swailes, right, received awards for outstanding 1987 crop production. John Shearer, county agent, center, presented the plaques. Fabral Roofing and Siding Panels help you! Low Maintenance for Farm Buildings, Stables or Horse Barns. The low maintenance, remarkable durability and pleasing appearance of Fabral pane!' make them extremely popular tor use on farm buildings When architecturally required, metal panels can be bent Consult CRMC s engineering staff tor exact recommendations Translucent panels in profile s configuration can he used for skylights or sidewall light panels The exceptional strength and tough baked on finish of these painted panels make them vntualK maintenance free even when standing unprotected The snug fitting sidelap provides a water-tight fit The wide section between ribs provides superior ram carrying capacities To complete \our building, CRMC stocks a lull line of color matched accessories and fasteners Call or write todav tor information regarding your building project m anv questions you may have We are a compam that is here to serve you CRM Corrosion Resistant Materials Company P 0 No\ 84K Farmintfdctk Nl 077J7 CALL 1-201-938-5500 1-800-322-CRMC Alcan Building Products aV Oiv s on oi Mr an Aluminum Corporation Lancaster Farming Saturday, March 12, 1988-Dll acre that yielded 736 pounds of crude protein and 2.06 TON. The crops were grown in the same field. More deer damage to the com and more drought tolerance of the sorghum were cited as the major factors influenc ing yields. Steve Mcllott, Mercersburg, was Franklin County’s top alfalfa grower. In five cuttings, he made 7.6 tons per acre, which yielded 2,977 pounds of crude protein per acre and 9,067 pounds of TON per acre. GRANDRIB 3 GALVANIZED STEEL ( t indnh \ (us i full lh *itli 1 i Ji i;■> nhs iui ') Ihi rib s Jipth ind pi i i nun h i 1 1 i\ ipi iui rmu urun*. kd| t i(\ \nt i '.iphi in suit lip m tkts i( \ ntu ilk kdk prm I CORRUGATED H >lh h ibr it s 1 1 1 h\ 1 * and i l K 1 I Diiujjdk J Ijitii iri availahli m Mh ( vk iin/i d ''titl ind Aluminum V irs ul usi h tu prou n lln si pant Is In luvi lxu I li ni rain cap u itv Hui vull mth stand u its ni vm it hi i mg vs Iti i minimum ut mainlinnui
Significant historical Pennsylvania newspapers