National Dairy Board Approves Ad Campaign ARLINGTON, VA At its September meeting in Burlington, Vermont the National Dairy Prom otion and Research Board took action on several advertising cam paigns financed by America’s Dairy Farmers. Cheese The Board approved eight 15-second television commercials and eight 4-color print ads for the National roll-out of the “Don’t Forget the Cheese” campaign. The campaign started Monday, September 28th on NBC’s prog ram, “Classic Concentration” at 10:30 a.m. - 11:00 a.m. Consum er’s will be reminded to buy cheese 50 times during the first two weeks of the campaign with network advertising appearing on NBC, CBS and ABC. The $22-million cheese campaign is designed to motivate shoppers to purchase and use additional amounts and variet ies of domestic cheese. Bufter Two, 30-second and two, 15-second “Give ’em all a little pat of butter” commercials were approved. These new butter spots were strengthened to better com- Purina®* Calf Pura-Lyte®* Oral Electrolyte Replacement • Convi or storage problems • High Energy - provides energy rich nutritional support • Eas' • Quick Acting - most dehydrated calves will return to normal feeding in 5 days. Contact Your Farm Consultant For More Information 6 S. Vintage Rd. Paradise, PA 17562 (717)442-4183 (717) 768-3301 * Registered trademark of Ralston Purina Company municate the message that butter has only 36-calories per pat... the same as margarine. These com mercials will begin airing Novem ber 16lh, following on-air testing. Three new children’s milk com mercials designed to position the product as a “cool” beverage of choice were approved for produc tion. The new children’s campaign is slated to start October 241 h. New calcium print advertise- ITHACA, N.Y. A massive mailing to farmers in New York State in October publicized NY FarmNct, Cornell Cooperative Extension’s statewide information and referral program for farm fam ilies with financial and other problems. The mailing, sent to more than 21,000 New York farmers, con sisted of a cover letter, brochure, and telephone number stick-on label explaining the services.avail able frQm NY Farm Net The bro mient Packagin to Use - no need to measure or weigh kssMius X | PURINA EHDWS | Kid’s Milk Dairy Calcium New York Farmers - no waste, spoilage Rt. 82 Unionville, PA 18375 (215)347-2377 ments, positioning dairy food cal cium over calcium supplied by other foods were approved by the Board. Using the “Dairy Calcium, Calcium the Way Nature Intended” theme, the new ads will feature the advantages of “taste,” “variety” and “choice” which dairy product supplied calcium, has over competing products. The new campaign begins February 1 1988. Health Professional Advertising and direct chure quotes several farm families who have been helped by the service. More than 1,500 people have called NY Farm Net’s toll-free phone line since its inception in March 1986. (The phone number is 1-800-547-FARM.) Exper ienced operators are ready to take calls. Farm families in New York can turn to NY Farm Net for help with financial, legal, personal, family, and job retraining needs. Farm Net campaigns Mrgclcd at health pro fessionals iii 'lading doctors, den tists and dietitians were also approved by the Board. The Board authorized expenditures of $2-milhon ovci a 16 month period for the campaigns. Bozell, Jacobs, Kenyon & Eckhardt of New York will implement the program through specialized media aimed at health professionals. The cam paign will communicate the conti nual importance of dietary “dairy” calcium and also attempt to put the dietary “fat” issue into mail To Access NY Farm Net staff have developed a network of people throughout the state who respond to these needs by offering information and advice. Financial counselors are available through NY Farm Net for individualized analysis. NY Farm Net is run by Cornell -_ NEED MORE room? fsdl o me Read The Classified <ewc <,n Ybo euvj m»vc oyte/ Real ESfOfO AdS HORSEHIDE G|BI GENUINE HORSEHIDE Barnyard Acid Resistant AMERICAN MADE Steel shank, brown, cushion insole and arch support Goodyear welt, padded collar, mtro cord sole will not track Ideal for barn use Sizes 7-13 D, EE, and EEE width-half^H^^^^^^Hk sizes 6 Inch $44.95 8 Inch $47.95 New 8" Horeehlde Steel Toe, heavy duty Convalr 7 to 13 EE width only. $51.95 Horeehlde With Snow Grip Sole EE & EEE Width Only STYLE Size & Width Price Ea. Total 6 Inch $44.95 8 Inch i 147.95 Steel Toe 1 §1.95 8” Insulated $54.95 Send Checks To: Total W-R SUPPLY CO. n.y. Add RD No. 4, Box 155 6% Tax Norwich, N.Y. 13815 (607) 336-6987 Grand "We Pay Postage" Total Mail In Coupon NAME ADDRESS . CITY STATE ZIP Lancaster Farming, Saturday, October 17, 1987-Al9 perspective within the various medical speciality areas. The National Dairy Promotion and Research Board, composed of 36 dairy farmers, was established by The Dairy and Tobacco Adjust ment Act of 1983 to develop and administer a coordinated program of promotion, research and nutri tion education to strengthen the dairy industry position in the marketplace. This effort is financed by America’s dairy farmers.” Cooperative Extension, which works closely with its county offic,es around the state. Funding for the program is provided by the New York State government through the Department of Agri culture and Markets.
Significant historical Pennsylvania newspapers