WASHINGTON, D.C. - Top officials of the National Dairy Promotion and Research Board reported today that dairy product commercial use has increased significantly since the industry’s expanded national promotional program began two years ago.' “This is the first time in more than twenty years we have sgen a major upturn in dairy prcfducts use,” said Ivan K. Strickler of lola, Kansas, Board chairman. He reported at the Board’s second annual meeting May 22-23 in Washington, D.Q. Strickler reported that com mercial use of total milk has in creased seven percent since 1983. He added that cheese use was up 12 percent and butter use increased 5.7 percent. “Of all the dairy products available to the consumer,” Strickler said, “only non-fat dry milk use did not make significant gains.” “We believe the Board’s promotional efforts, combined with those of other daily promotion groups around the country, have made the difference,’’ Strickler HAVE ARRIVED WITH 9HQK, iTiTM'a ■ AVAILABLE NH 489 HAYBINE 849 ROUND BALER 316 BALER All llliiiiliiittMki HDD Hii «3UH| fflil Jpw? %|Tlilii i«liWi?U SoU As IVi YearsOtd ; Ilfeasj Dairy Products Use Biggest In Twenty Years said. The Board’s advertising and sales promotion budget for fiscal 1986, the first full year of its promotional program, was |66.4 million with audiences targeted for use of fluid milk, cheese, butter, ice cream and dairy calcium. A major part of the advertising budget promotes dairy products as a major source of calcium. Ac cording to U.S. Dept, of Agriculture figures, about 75 percent of the U.S. population gets its calcium from this source. Joseph J. Westwater, Board chief executive officer, said the group’s research projects also are beginning to produce promising results. “We have 51 nutrition projects underway studying calcium’s role throughout the life cycle,” Westwater said. “The researchers are among the best in the country, and we think they soon will have some positive new results about calcium’s role in controlling or preventing hypertension, osteoporosis and colon cancer.” Westwater said the Board is proud of its national osteoporosis (2) No. 8 CROP CARRIERS w/238 Tandem Running Gears If K«rV» Bean Waiting Far a Good Peal fr* V|ii\ CALL HOW! X./ American Guernsey Convention Is ‘The Place To Mix 9 Billed as “As The Place To Mix Saturday, June 14 Convention Sales In ‘B6”, the American Guernsey -iwpporia T „ *u * Cattle Club Convention is set for t,, nn Tltntt ioic a milk- uarneque these seminars: Breeding Sm “Site ta been sSTjSS* Problems; Feedbg . ao.OOb.pmrf T hiahiioht thP 109th Sunday, June 15 Guernsey Cow; Hay in a Day; nS™i™nviSS ght th 109th Church service Dairy Farm Finances; Stress and SSSrSi Prairie Park Tour How to Uve With It; Building a Cruise Family Farm Teamwork Monday, June 16 Tradition; and Computerized Q Awards Breakfast Mating. The Continental Regency PHa-v Sf National Heifer and National Hotel is the conve “ tio ' headquarters. Q “SitT ntestinterviewsand Growing Nut Trees Banquet, open forum and youth UNIVERSITY PARK lf W™ B and fertilizer needs and party - No matter how you ‘Sf leases and insect look at it, the black control. Propagation walnut is a very toev reauire mA J di f valuable tree. Its wood cussed with drawings tp is in such demand that g® admana i® men t- demonstrate correct many walnut trees are Penn tote 1188 a ways to graft nut trees, being harvested before n J®" Ce th p You B et 0,6 complete they reach maturity, IS* l ?‘ course by sending $lO, reports Penn State J e (including postage) to specialists. This in- fT° w ® f ®" Edible Nuts > SOOO - that the supply University Park, PA is diminishing. And it chestnuts, walnuts, 1680 2. Make check might not be a bad S“tes S to Penn State. < S' v ' v ''' * awareness campaign which in the last year has reached millions of people from coast to coast through a variety of informational materials. The National Dairy Board has also committed $1.5 million to help create Dairy Reserch Centers at major universities throughout the U.S. These centers would provide a f l SfftX 1 K J v Vv -y 'Vv : /'.v£r'<r centralized structure for dairy mittees to expand dairy product research and training of research- sales in these areas, ers. Forty-three basic and applied Established by Congress through research projects are also un- the Dairy and Tobacco Adjustment derway. They range from studies Act of 1963, the Board began of the physio-chemical properties operating in May, 1984. It is of dairy constituents to financed by a mandatory 15 cents biotechnology in dairy science. per hundredweight assessment on The Board has also formed an all milk produced in the contiguous Export and Military Sales Com- 48 states and marketed com mercially by dairy farmers. the FARM BUILDINGS “Designed for your needs... to your specifications” • Pole Barns • Poultry Houses • Dairy Barns • Horse Stables • Riding Arenas • Utility Buildings • Hog Houses • Cold Storage • Equipment Sheds • Storage Buildings • Work Shops • Residences ‘ To help you plan your building and write your own specifications, a professional Snavely field representative is ready and willing to assist you. For over 100 years Snavely has satisfied thousands of area farmers. Snavely's factory fabricated panels, walls, trusses, etc. not only make erection easier and faster but also save you considerable money. 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