f BY CHARLOTTE MURPHY CHICAGO, 111. - They are bright and articulate, these 40 young men and women representing their states at National 4-H Congress in Chicago. They are winners iiuhe 4- H beef program and they are rightly proud. But they have concerns, too. They have learned that the general public doesn’t know where its hamburgers come from-and doesn’t care. They have learned that it’s tough to turn a profit. “Production know-how isn’t enough, you need business skills to make it in livestock today,” said Christine Simmons of Michigan. “The most valuable lessons I learned dealt with economics.” If supporting a 4-H program is an investment in America’s future leaders, Friends of Thomas E. Wilson, sponsor of the beef program, can expect a good return. A beef project isn’t a simulation of the real world-it is the real world. And though they see problems and pitfalls, many of The name agribusiness depends on. , i»| Today, livestock and gram haulers need every advantage they con get That's why more and them turn to Eby aluminum bodies and trailers They rely on Eby's 40 years ol experience to quality, performance-proven product Every Eby aluminum body ondirailer is an investment lasting durability and practical economy For more Information write M H Eby, Inc, Box 127 8011, PA 17506 Or call 717-354-4971 Aluminum grain, bulk feed, and livestock bodies, gooseneck trailers, possum belly and straight livestock trailers SCIENTIFIC LUBRICATION SINCE 1911 YOU'VE TRIED THE REST - NOW TRY THE BEST ) Heavy Duty Trac-Truk Oils ) Hyd. Oils & Gear Lubes ) Specialty Greases ) 2-Cy & Milk Machine Oils ) Fly Sprays ) Surfactant (Wetting Agent) SUPERIOR PRODUCTS & PERSONALIZED SERVICE “EXCELLENT OPPORTUNITIES! Sales Representatives needed by established Oil Company serving the farm market since 1911. We have choice'Counties available Call on farmers, truckers, contractors, small business establishments. Home nights. Ear nings unlimited. Recession proof. You get a protected territory with established ac counts. No investment. Sell heavy duty lubricants, paints and coatings, insecticides, nuts and bolts. Farm background and orprevious sales experience are helpful, but not essential. We will field train you as a lubrication and building maintenance specialist. Interested? Call John Ballentme, State Manager, Central Petroleum Company, Phone number 216-293-7111. All of our quality products will be on display at The Horticultural Trade Show in Hershey Pennsylvania on January 28 - 29 - 30, 1986. (Our booth space is #36). SEE YOU THERE! CENTRAL PETROLEUM COMPANY 4-H'ers loom valuable lessons through beef projects these 4-H’ers are emerging from their beef projects committed to a career that involved the livestick industry. At the beginning of Congress they met to talk about their years in 4-H, their successes and failures, what helped, what didn’t. Leading the group was Ron Hor ton, a 4-H animal science specialist from Ohio by way of Florida. Two themes quickly emerged from the discussions; their beef projects taught them that financial and marketing skills are essential to success, and that promotion is part of marketing. “Showing and judging com petitions have helped me be a better manager of my herd by making me more aware of trends in the livestock industry,” said Tommy Shipp of Alabama. “I learned to judge meats and to know what the consumer is looking for in beef,” added Debbie Lyons of Kansas. “It’s not enough for the producer ***** T* * ;fcs> |W WS!>^ ) #5 Bolts ) Lub. Equip. ) Chain Lubs. ) Motor Klenz ) Super Diesel Klenz ) Waterless Hand Cleaner to know how to produce cattle. He has to improve, promote, and sell a desirable product by the most efficient means-possible,” said David Holder of Kentucky. Ac cording to Maddi Watje of Calif., “Applying for a bank loan showed me the reality behind the glitter of showing. If you don’t understand the economics of raising beef, you don’t get full benefit from your project.” Most of these 4-H’ers are in terested in livestock related areas, related is the key word, because their 4-H projects have taught them that the future of the livestock industry is dependent on effective marketing and promotion. Mary White of Maryland, is studying economics and is headed for agribusiness. So are Mike Kloos of Minnesota and Anne Laughlin of Missouri. David Hanson of Nebraska, Watje and Lyons plan to combine agriculture and communications. All three ( ) Anti-Gel Fuel Conditioners ( ) Gravity Box Paints ( ) Barn & House Paints ( ) Milk House & Epoxy Paints ( ) Roof Paints & Fibre Coatings ( ) Black Top Dressing & Pavekote Lancaster Farming, Saturday, January 18,1986-811 have been involved in reaching general public through talks and demonstrations on the nutritional aspects of beef and its role in the diet. Hanson started out borrowing $450 to buy a breeding heifer, repaying the loan after the county fair. That investment has grown to six cows and a heifer valued at more than $6,000. Raising the kind of livestock that does well in the sale ring is one of Hanson’s major goals. Promoting beef is another. He gives demonstrations and addresses civic clubs on the nutritional aspects of beef and its role in the diet. , Lyons, a freshman majoring in t agricultural journalism at Kansas State University, wants to work for a beef magazine, or in beef promotion. Her long-term goal, however, is to be an angus cattle rancher, and she wants to help create the climate she needs to succeed. As reigning Western Angus SHINDIG IN THE BARN PRESENTS: Queen, Watje is involved in beef promotion in 11 states. Her travels have convinced her that beef production management and public relations must go hand in hand. “I’m ready to tackle the future whatever it may be. In 4-H, I learned to hang in there when the going gets tough,” she said. Through their 4-H beef projects, these young men and women are heading for careers with their eyes wide open. They know about the challenges that lie ahead, and are ready to face them. The livestock industry will indeed be in good hands. WINTER BLUES? 1 Enjoy handspinning/knitting. Classes forming now. January sale estate grown 2 ply knitting worsted and fleeces. Bred ewes Feb. lambing. Romney/Lincoln/Corriedale/ Natural colored. Home of 1985 National Champion Flock York County eM 717-229-2202 uoe RALPH STANLEY & THE CLINCH MT. BOYS And The Boys From Inidiono SATURDAY, JAN. 25tk Show Time 8 P.M.-Doors Open 6:15 PM Adults *7 Children 12-6 *3 Under 6 FREE Tax Included Held At The Guernsey Bern 9 Miles East of Lancaster on Rt. 30 Coming Feb. 1 THE JOHNSON MT. BOYS And SELL IT WITH A LANCASTER FARMING CLASSIFIED
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