arming, BY TRISH WILLIAMS NEW HOLLAND - In this age ol ingenuity, consumers are con stantly being introduced to a whole array of new food products on their weekly trip to the grocery market. As a result the typical American palate is becoming decidedly more sophisticated, and frankly bored with the same old meat and potatoes. To help the consumer conquer the ho-hum food duldrums, Fleur de Lait Foods of New Holland, has created a line of gourmet dairy products that would tantalize even the most discriminating tastebuds. Culinary delights like Sante Creme Fraiche and Neufchatel cheese are just two of the 35 gourmet dairy foods this young company makes. Fleur de Lait is French. Tran slated to English it means, Flower of Milk. Fleur de Lait Foods, Ltd. is a subsidiary of Zausner Foods. Zausner also manufactures dairy products, primarily cottage cheese, puddings and the standard line of manufactured dairy products. Fleur de Lait was started four years ago to manufacture only gourmet dairy foods and project a more suave international imagine than its parent company. Packaging is just as important to this image making as what goes in that package, according to Phillipe Jallon, vice president and director of operations for Fleur de Lait Com plimenting the attractive packaging, are colorful ad vertising flyers designed for distributors and marketers. The front of th flyer is a full display of the product. On the back suggestions are given for in-store sampling, merchandising ideas, and display ideas, as well as a description of the product. Fleur de Lait began to sell its products in gourmet and cheese shops. It now distributes nation wide and in Canada through gourmet shops and supermarkets. It is looking at marketing possibilities in several more foreign countries, but the strong U.S. dollar is slowing the export potential, says Jallon. Jallon grew up in France in his family’s dairy processing business. After working for several dairies in France, he came to the United States to work for Zausner. With his eloquent French dialect, he is a natural for promoting the Fleur de Lait foods. “We are out to be the best on the market,” Jallon said. “We have an advantage today, we are the leader SPECIAL SALE LOW-COST. Trouble free Nipple Drinkers! to clean, Easy to change For Pigs' 4 Sows For Baly P.gs^^ •2”. ’2 M . ONE-PIECE BODY Solid Stainless Steel construction, no tubes, sleeves or inserts Smooth Finish • Easily Removable Screen Holder • Brass Orifice • Heavier Springs ■ No More Breaking of Springs WE WILL SHIP UPS ANYWHERE SWINE & POULTRY SYSTEMS SPFCIALISTS^^^^^*^^^ [FARMER BOYAGj LijOi: LINCOLN AVF MYERSTOWN P* 1/067 PH /I 7 86fe 7Shs I BEST IN DESIGN PRICE AND EXPEDIENCE iruary 4,1984 Dairy goes gourmet at Fleur de Lait in the market for gourmet dairy foods. Our products appeal to the consumer because they are better quality.” , To keep this competitive ad vantage, Fleur de Lait treats in formation on how the company develops, creates and distributes their products highly con fidentially. The company has sought a unique market position between imported dairy products and domestic. It tauts itself as, ‘‘like an import, but fresher and less ex pensive.” One of the new products developed in Fleur de Lait test kitchens is a reduced fat and salt cheese they named New Holland. The New Holland cheese is targeted at persons on restricted diets. It contains 28% less fat, 53% less salt, and 140% Iqss sodium. Fleur de Lait buys the milk it uses to manufacture these products from dairymen in Lan caster, Lebanon and Berks counties. The success of this imaginative new company is causing their demand for fresh milk to increase by 30% each year. w. * »»»>»»»»»»»»; 5 5 A A ft j H *&* 9 * A A A A A A A« A £ ft A * A A s s A A ft ft A ft BOBCAT SALES • SERVICE • RENTALS • ATTACHMENTS • FINANCING AUTHORIZED BY MELROE DIVISION CLARK EQUIPMENT CO The world’s first and foremost line of skid-steer loaders keeps moving ahead by serving you better in this area with the appointment of our new Bobcat dealership. We have committed ourselves to providing Bobcat customers with the kind of old-fashioned attention that will help their equipment per form profitably on every job, where durability, economy and efficiency count most When you’re counting, count on us, anytime. Ak A .A. A s a A* A* A A A A A* A Ak S S s 5 Here we 11 SsNto? r''(«««(««««««««(«««««(«««««««««(«(««««««««(««««(««««««««««««««««««(«««u««««««««««««««««««« r, v««««««««««««««««««««««««««««««««(««(«««««««««««««««(««««c«««i««(««««««««(«««««««««««««««« Sl v^^L' Fleur de Lait Foods of New Holland, Lancaster county creates gourmet dairy foods for the consumer who wants something different. KELLER BROS. 730 So. Broad St. Lititz. PA 17543 Rt. 501,6 miles North of Lancaster, Lancaster County >»)»)»»»»»»»»»»»>»»»»»»»»))»>»»»»»»»»)»»»»»)»»»»)»»»>^ ( '^ N A, Lancaster • %By ~j «; 30 And See Charlie Keller I For A SI B Super Deal m7B 2 On A Bobcat CU» Ns
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