Products (Continued from Page 834) National standards require only 8.25 total'solids for both whole milk and low fat milk. Goold says these standards not only produce a milk which tastes better than any other in the country, it also helped to use up 53 million pounds of product that would otherwise have been stored in government warehouses. Goold feels these standards should be required throughout the nation, and is now seeking ways to raise standards legislatively. He said the national DHIA voted in August to support the attempt. "I don’t claim that it will in crease sales, but it will slow the decrease, “Goold states. “I never claimed that we were number one, I just said it is a good product when people are switching to low fat To Our Valued Customers: We m# to tike this opportunity to think our easterners {old end non) for miking our Grand Opening « solid success! Lester & Janet Huber tROC* V °* black 1 PLASTIC CROP ''OVERS ★ 6 MIL PRICES ★ 16'xlOO’ 20'xlOO' 24x100’ 28’xlOO' 32'xlOO’ 40’xlOO' Also round Silo Caps In Stock CUSTOM MADE WHEEL BARROWS KlO TRAY Extra braces Two Tires HAVOC KILLS RATS & MICE! Kills warfarin-resistant Norway rats and house mice. Rodents may consume a lethal dose in one feeding with first dead rodents appearing 4 to 5 days after treatment begins HUBER'S ANIMAL HEALTH SUPPLIES 810 Tulpebocken Rd„ Myerstown, PA 717-866-2246 Mon.. Thurs. & Fri. 7:30 AM to 8 PM Tues. ft Wed. 7:30 AM to SPM; Sat 7.30 to Noon Californio in milk. People will stay milk drinkers longer. I don’t anticipate it as a cure all and it won’t use up the CCC stocks. I do claim that it will use an additional 50 million pounds of milk and give consumers consistency from store to store, year round.” Of course, with raising stan dards there is the question of how to get producers to comply. Goold explained that in California dairymen and processors pay for enforcement. “The first time a processor does not comply it gets a letter and the second time it does not comply it is publicized.” Goold claims that no dairy in the country wants that kind of adverse publicity. Perhaps promotion comes more natually to southern Californians, but in speeches given to the NAAB 4 or 6 Mil *24.80 *31.00 *37.20 *43.40 *49.60 •68.50 K 8 TRAY Standard Heavy Duty MID-SOUTH TRACTOR PARTS, INC. Rt 2 Box 316, Sikeslon MO 63801 Mld-Waal'a Largaat and Moat Complete Inventory CALL TOLL FREE Outol State; 1400-325-7070 Mlsaourt Raa.: 1-800-392-0929 ■We Ship Anywhere" SERVING THE FARMERS FOR 111 YEARS «*»..» HAMBURG SAVINGS mm ** fOsSS* TRUST COMPANY Hamburg. PA Phone: 215-562-3811 A FULL SERVICE BANK The California dairy industry understands the value of promotion. This Real Seal is part of the permanent Anaheim Convention Center sign in Anaheim. California, and is seen by every person who attends conventions, concerts and other events at the center. In addition to the prominent ‘‘Real Seal." the electronic signboard alternates the message, 'There's nothing like something with milk,” with announcements of upcoming civic events convention by representatives of both the almond growers and Sunkist, positive results of their promotional efforts were clearly shown. Speaking for Sunkist Growers, Jack Heeger noted that they were the first product commodity to advertise and the first producers to market a brand name. This cooperative was also the first to establish quality control, and he says Sunkist was the first to mention vitamins when they began selhong frozen orange Juice in a can in the 1960'5. “We are constantly searching for new ways to market," Heeger said. They work with restaurants to get them to include a wedge of orange served on breakfast platters. (At breakfast in the Disneyland complex, and elsewhere in the area, there was always that slice of orange). They also encourage restaurants to use lemon in water, as a salad dressing and as cocktail garnishes. To encourage schools to use fresh oranges in the lunch line, the cooperative developed a "sec tiomzer” which makes it easy to prepare the orange so children will eat it. Heeger said whole oranges on trays get thrown out, but the sectioned oranges are eaten. Fund raising by groups is one big promotion the cooperative en courages, and Sunkist has become the official supplier to the 1964 Olympics. Heeger points out, “The con sumption of citrus has developed a flat growth curve, but production remains high.” Sunkist works 5* p- v WE HAVE 2 EXPERIENCED OPERATORS Serving Both Lancaster end Lebanon Counties CALL CHEMGRO FERTILIZER CO, INC. US TODAV Uncister Finning, Saturday, Sept»«b«r 3,1953—835 IN TOBACCO CUSTOM HIGHBOY SPRAYING Sucker, Aphid, Hornworm and Budworm Control Box 218 East Petersburg. PA 17520 Phone (717) 569-3296 constantly to change the growth curve and help its growers get all those delicious oranges to the public. Susan Valdez spoke to the group about the promotional efforts of the California Almond Growers Exchange, processors of the famous Blue Diamond almonds. As the largest producers of almonds in the nation, and the world’s biggest processor, they have a lot of almonds to sell. She pointed out that half of the world’s almond supply is grow in southern California, with the exchange processing two million pounds of finished product daily Valdez says, ’’The big challenge is to keep consumption growing.” To meet this challenge the federal marketing order has set aside money for development purposes Valdez said the largest potential to increase consumption is in this country. The Almond Growers offer over 5,000 different almond items, which is an astounding variety of products. They also work closely with the schools as a source of greater consumption Valdez pointed out that one ounce of almonds offers 10 percent of the daily protein requirement. In California, there can be no doubt that promotion is an im portant part of all their many, varied agricultural products. Once the quality product is available, promotion will help gel it to con sumers. CKERS
Significant historical Pennsylvania newspapers