KNOXVILLE - The national announcement of the name and package design of Dairymen’s new unrefrigerated milk was made this week in Knoxville. The “Fairoßest” name and the milk’s innovative packaging were unveiled by Dairymen’s vice president of market development, J. Lawrence Johnson, at a press conference overlooking the 1982 r Maybe ids time you switched fertilizer tanks Switch to a Calumet Liquid Manure Spreader Compared to today’s and tomorrow’s sky-high fertilizer prices, manure is tust too valuable to waste A hundred cow dairy herd, for example, can save thousands of dollars every year in fertilizer costs Take full advantage of this liquid gold with a Calumet liquid manure spreader teamed with a 4-shank soil injector Injecting can help retain four times the nitrogen that's usually lost with surface spreading in addition to reducing odor and run-off problems F. ERNEST SNOOK u RD3 - Box 84, Mifflinburg, Pa. 17844 - Phone: 717-966-2736 Dairymen’s new milk makes World’s Fair grounds. “After months of research, we selected Farm Best as our product's name,” said Johnson, “because it represents what our milk is: fresh Grade A fluid milk. It’s the same milk consumers are used to drinking in new package.” The package, a rectangular carton, is called a Ready-Pack. Calumet spreaders, in capacities from 1625 to 4500 gallons, are engineered for efficiency and longevity Heavy duty steel alloy tanks are coated with epoxy to resist corrosion Double reinforced A-frames and support skids add strength for heavy loads All Calumet liquid spreaders are backed by a 12-month warranty The Ready-Pack, combined with special processing that retains the milk’s flavor and freshness, give the milk a shelf life of up to three months. There are no preser vatives in Farm Best. The Ready-Pack is made' of five layers including three of plastic, one of aluminum foil and one of paper. The unrefrigerated milk is being balled as a major dairy product innovation. For the first time, it makes milk convenient for con sumers to store. The Fair’s vice president of corporate involvement, George Siler, took part in the press con ference and heralded the new product as being representative of the unique and unusual slated for presentation at the Fair. “We are proud Dairymen has chosen to unveil Farm Best at the Fair,” he commented. Temp C 1 Make the best use of the fertilizer produced on yourfarm with a Calumet liquid spreader and soil injector Call for information on the value of manure— and some good reasons why you should switch fertilizer tanks ( Look For The Right One! *-*~USED EQUIPMENT***. 12’ Better Bill Auger Pump 10’ Badger Pump 1500 Badger Spreader Tank 2250 Calumet Spreader 3250 Calumet Spreader 10 Ton N.l. Manure Spreader 287 Hawk BUt f * f - J Lancaster Farming, Saturday, April 10, 1982—837 national debut Farm Best is available in white milk (whole and lowfat) lowfat chocolate in quarts; and in a variety of five lowfat flavor in half pint packages called Sip Ups. When the Fair opens May 1, fairgoers will be the first to sample the new milk which will be available at the Dairymen exhibit. The exhibit, covering 3,000 square feet, is in the Technology and Lifestyle Center. Johnson also unveiled Dairymen’s plans for the exhibit, which will have as its focal point a theater with continuous stage shows. The shows will be per formed by five animated life-like computerized robots and will in- What is Grade A UHT processed milk? UHT processed milk is long life milk that does not need refigeration.ltis... —Grade A milk processed in a Grade A plant —Heated to about 280 degrees F (138 degrees C) for a few seconds —Cooled to about 70 degrees F (20 degrees C) —Handled aseptically (without bacterial contamination) —Put into hermetically sealable packages (protects against light, air and entry of bacteria) —Can be stored without refrigeration up to 3 months. What are some of the advantages of UHT processed milk? UHT processed milk is convement, portable, guaranteed in quality and can be taken wherever people want it. Some ad vantages of this new product are... —Guaranteed quality —Convement - once a week shopping —Energy saver —Can be stored without refrigeration —Less risk of running out of milk —Available in a variety of flavors (nutritional snack) —Easy to stack and store —Uses refrigerator space efficiently (milk cooled as needed) —ldeal for vending machines and self-serve markets —Convement and adaptable to food service markets - schools, nursing homes, institutions, etc. dude and audio-visual presen tation. Dairymen is the official supplier of the Fair’s milk, ice cream and other dairy products. The new unrefrigerated milk will be processed and packaged in a plant under construction in Savannah, Georgia. Completion date for the plant is scheduled for April 1. A regional milk marketing cooperative. Dairymen was founded in 1968 and is headquar tered in Louisville, Kentucky. It is owned and operated by ap proximately 8,000 dairy farmer members, who live in 17 eastern and southeastern states.
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