A2o—Lancaster Famine, Saturday, April 10, 19t2 rvi ** H *fl # O Toms turn out the big birds a By GINGER SECRIST MYERS Staff Correspondent NEW OXFORD “They’re not traditional, they’re just delicious.” It that phrase sounds familiar, it’s probably because you’ve either seen or heard it lately on T.V., the radio, or in your newspaper. This turkey talk, aimed at promoting turkey rather than ham for your Easter dinner, comes to you from the largest volume turkey processor in the Penn sylvania, Round Hill Foods, Inc., New Oxford. According to General Manager Tom Brass 111, this is the second year that Round Hill has used this advertising program through the central Pennsylvania area. It has been quite successful and the company is now considering using summarizes his company’s policies: “Personal service from sizing to delivery, quality control that results in the best possible product, and involvement of our people in serving our customers, is the approach we take." BUTLER MFG. CO. Attn. P.E. Hess Box 337. Oxford. PA 19363 Dealer Inquiries Available in: Pennsylvania Counties* Armstrong, Indiana, Erie Crawford. Warren, Elk, Cameron. McKean, Clinton, Lycoming, Sullivan, Wyoming, Luzerne, Columbia, Butler, Mercer, Lawrence, Beaver, Bradford, Susquehanna, Adams. Cumberland, York New Jersey Counties - Sussex, Morris. Passaic, Atlantic, Cape May No Dealer Fees. Name Address County City Phone (Include area code) LF it in the Philadelphia market. The ad features Round Hill labeled turkeys, and brandname ad vertising of Round Hill turkeys ranks high on Bross’s priority list. The name Round Hill Foods, Inc. is relatively new to central Penn sylvania, having only been around since 1974. But the name Bross has become synonymous with turkeys in all the key markets in the nor theast corridor. Almost ironically, the name that proceeds Bross is Tom. Tom Bross, Jr., now president of Round Hill Foods, Inc. started his business in 1946 when he acquired a small locker plant in New Oxford known as Winter Gardens. Bross, Jr. used half of this plant as a grocery store and converted the SEE YOUR A FOR SPEC! Bethlehem butler .State. Program Ends April 15,1982 More (ood newt when specified as roofinc or siding Galvalume is warranted under exposure to normal atmospheric conditions, lor a period of twenty years against rupture, perforation or structural failure LEASE BUILDINGS fr BINS ON MONTHLY PROGRAM KNOXVILLE CONSTRUCTION Knoxville, Pa. 16928 PH: 814-326-4188 J A. E. ENGEL, INC. C&M SALES INC. ORVILLE MACK W.R. MOODY, O. A. NEWTON P.0.80x 216 R.D.81 P.0.80x 47 CONTRACTOR 4 SON CO. I oco' 1 Nazareth, Pa. 18064 113 Walnut Lane Bridgeville, Delaware 19933 PH; 609-983-4404 PH: 717-253-1612 PH: 215-759-1331 West^tiSton!pV lsoB9 PH: 302-337-8211 rest into a fresh meat butchering operation. By 1952 the demand for fresh dressed poultry in the area had risen enough to justify building a processing plant on the site. The business grew by leaps and bounds and in 1966 Bross sold it to Central Soya. Bross served as turkey sales manager for all of Central Soya’s poultry plants. The partnership between the Bross family and Central Soya proved profitable for both parties with Bross acquiring the East Berlin Flour and Feed Mill which still supplies feed for Round Hill growers. However, by 1974, Central Soya was out of the picture with the Bross family holding the entire business. Bross then renamed the business Round Hill in honor of the family homestead. Today, Round Hill Foods en compasses every aspect of turkey production including: hatclung, fanning, feed preparation, grow out, processing, distribution, and administration. The company contracts with 15 growers who each raise approximately 60,000 birds annually. According to Bross 111, these growers supply 60 percent of the total birds required with the remainder coming from North Carolina and independent growers. The totally integrated operation employs approximately 200 per sons some of which, Bross 111 proudly states, have been with the company since 1946. Mike Bross, one of Tom Jr.’s sons, is responsible for field operations which includes management of Round Hill Feeds at the East Berlin plant. While Round Hill is feeding more com- MI-BUILDER AL PRICES m 20 YEAR WARRANTY LEROY E. MYERS, INC. Route »1, Box 163 Clear Spring, Md. 21722 PH: 301-582-1552 mercially produced pelleted feed due to faster feed conversation, the East Berlin plant still produces tractor trailer loads of feed which is delivered to the growers once or twice weekly depending oh the growers’ output. All feedstuff used at the mill are either grown by the Bross farms or bought from local farmers. Round Hill employs servicemen Richard Smith and Dave Boyer to check the flocks every few days for disease or management problems. If any disease is discovered, it is diagnosed and treatment is started immediately. Dick Smith emphasizes, “We really push sanitation hard because it prevents the hugh loses that can destroy our image with USDA inspector checks the organs of the birds for possible disease. Round Hill birds are inspected by both USDA and Round Hill inspectors. D. E. SMITH. INC. Mrfflintown, Pa. 17059 PH: 717-436-2151 buyers and other processors. That’s why each bam is com pletely disinfected between each flock.” It is establishing that image of personal service and the production of a quality product under the Round Hill label that General Manager Tom Bross HI works at the hardest. States Bross, “Our company works at being diversified. There’s just not enough money in whole birds to put all our production there. We’re going to stay diver sified so that we can process our birds according to market demands. We’re really working hard now to create a demand for our name.” Round Hill presently markets Special Prices on^3utlej R Standard Buildings Ends April 15, 1982 BUY OR LEASE Special Prices End April 15th POGOINC. 1841 Jerry’s Road Street Md. 21154 PH: 301-692-5350 FOUR COUNTIES CONTRACTOR R.D., Box 249 Coalport, Pa. 16627 PH: 814-672-57^ under their own label, but they also process and wrap birds under other brand names. Bross points • out that while Round Hill has been cautious about marketing con ditions in the last two years, ex pansion plans are in the works. This year they plan to process about 50 million Uve pounds, a 7- million pound increase over last year. This figure translates into about 3 million head of turkeys. Their latest expansion has been in the area of further processing. ' Round Hill already makes four- On the site inspection takes place phases of processing at Round Hill. H< birds are being inspected for Grade i IDEAL FOR GRAIN OR MACHINERY STORAGE LEASE 1T... See Your Agri Builder For Details ★ VARIOUS SIZES HEIGHT AND WIDTH AVAILABLE ★ THESE BUILDINGS ENGINEER ED FOR SELF ERECTION (Butler will furnish Erection and Foundation Drawings) HASCHEN TRI-COU AGRICULTURAL AGRI-SYS SYSTEMS TSi I P.O. Box 505 Swedesboro, K • Chestertown, Md. 21620 pH; 609-467 PH; 301-776-5900 TRI-STATE MARINE KELLER BU DIST. INC. SYSTEMS Route 256 R.D.lßoi Oeale.Md. 20751 Lewisburg. Pi PH: 301-867-1447 PH; 717-52' type: breast furtbe exparn furtbe: than i either “Tlm get n prices demai meats locate* area, Washii
Significant historical Pennsylvania newspapers