*26—Uncaster Farming, Saturday, November 7,1981 Federal Order No. 2 New York-New Jersey Area Where did promotion dollars go? According to a recent Order 2 bulletin, $6.2 million was spent under the Dairy Promotion Order and its companion programs for all New York State producers in cluding those who market milk m the Niagra Frontier and Rochester state order areas and in out-of state Federal order areas. Of that amount, about $4.3 million was used in the New York- New Jersey Milk Marketing Area, an increase of nearly x h. million dollars in expenditures over the 1979-80 marketing year Additional income was generated for these expenditures as a result of the higher rate of assessment which became ef fective January 1,1981 The ADA spent most of the money The largest single expenditure was for media advertising and sales promotion under contracts with the American Dairy PLANT FOR BIGGER YIELDS WITH MICRO CORN. MIGRO HP-470 Top yields. Fast drydown. This mid-season single cross represents a yield breakthrough. It offers excellent emergence, strong’ stalks and a good root system for a healthy jump on yields. And its fast drydown helps you roll in those big yields early ... without high drying costs or moisture discounts. In its maturity, HP-470 is perhaps the best yielding hybrid available anywhere.- Call today and get your seed on order. P. L. ROHRER & BR0„ INC. SMOKETOWN, PA PH: 717-299-2571 MiGBoHJ mm mmm mm Association and Dairy Council of New York, Inc. Of the $2.1 million spent for these activities, more than 90 percent was spent to promote the sale of fluid milk products. The remaining advertising dollars were used to promote (he sale of natural cheese in a major national campaign in cooperation with dairy farmers and cheese manufacturers throughout the country. Television was the medium most used in campaign ($1.6 million worth of TV time) followed by radio ($0 3 million). The remaining funds were spent for point-of-sale promotion and special promotional events. .and of course there are the ad- ministration costs It cost $101,420 to administer the Dairy Promotion Order for the 1980-61 year. The reduction of $28,000 from the previous year’s expenses was due to lower per sonnel costs and the fact that there were no hearing expenses such as were incurred during 1979-80. Administration costs which include the expenses of the Ad visory Boad, the expenses incurred in auditing and the clerical costs associated with program ad ministration amounted to 2 3 percent of the total expenses for the year. By way of comparison, they were 3.3 percent of the total in the 1979-80 year and 2 5 percent in the 1978-79 year Federal Order No. 4 Middle Atlantic Marketing Area Save pennies....temporarily Market Administrator Joseph Shine recently announced that the Past, Present & Future This trademark is recognized around the world for the best poultry equipment, supplied by the most experienced poultry people. HERSHEY EQUIPMENT COMPANY, "WE SELL THE BEST & SERVICE THE REST' Designers of Quality System for Poultry, Swine and Grain Handling. 2 1 * cent per hundredweight ad ministrative assessment will be waived on milk handled during the months of October and November 1981 The assessment will be reinstated effective with December 1981 milk deliveries. National Outlook Dip in farm prices straigtens Prices received by dairy far mers for milk declined seasonally from January to July and then increased slightly in August. This follows the normal seasonal butterfat content pattern the fat test falls from January to July and S\q Dutchman® The sun never sets on BIG DUTCHMAN. TUT HERSHEY equipment f““l I COMPANY, INC. { F. S SYCAMORE IND. PARK 255 PLANE TREE DRIVE, LANCASTER, PA. 17603 (717)393-5807 Route 30 West at the Centerville Exit then increases until December. In August, farmers received an average of $l2 50 per hun derweight, for manufacturing grade milk, 70 cents or 6 percent higher than a year earlier and 50 cents below January. However, after adjusting for the butterfat test, the Grade B milk price was nearly unchanged from January down only 2 cents. The adjusted August price was 33 cents below the established sup port level of $13.10 per hun derweight for milk testing 3.67 percent fat. This shortfall, which has existed (Turn to Page A 27) AUTHORIZED Sit | Putchman. DISTRIBUTOR
Significant historical Pennsylvania newspapers