Pork producers announce pork campaign DES MOINES, la. - Pork producers have announced a major new campaign and pork is moving up for‘good. “We are taking the offensive and pork producers will be pushing hard to make pork America’s favorite meat,” said John Saunders, president of the National. Pork Producers Council as he an CONVEY-N-FEED* Unmatched capacity The new Convey-N-Feed feeder is both an end load conveyor and a single or multiple lot cattle feeder in lengths up to 300% The 14" wide con cave belt model carries 27% more feed than a flat 16" wide belt feeder. The 18" wide concave belt model carries more than twice as much feed as a flat 16" wide belt feeder. It's worth mote than you realize . . . costs less than you think. See us for systems and service that help make the good life better. AGRI EQUIPMENT INC. 2754 Creek Hill Rd. Leola, PA 17540 717-656-4151 I. G. SALES Rt. 113, Box 200 Silverdale, PA 215-257-5135 9 G. HIRAM BUCHMAN, INC. Rte.sl9-N.offßte.46 P.O. Box 185 Belvidere,NJ 07823 201=475-2185 GEORGE A. COLEMAN Rt. #2. Box 216 Elmer, NJ 609-358-8528 nounced a new, major campaign being undertaken by the Council. THE PORK CHALLENGE, as the campaign is called, was an nounced by Saunders following the recent Chicago meeting of the Executive Committee of the NPPC Board. “We are launching a program that will span several years and DEPENDABLE MOTORS ROVENDALE SUPPLY Honey Brook, PA RD 2, Watsontown, PA 17777 215-273-3131 717-536-5521 215-273-3737 HENRY S. LAPP ROl, Cains. Gap, PA 17527 717-442-8134 HARRY L. TROOP Rt. 1 Cochranville, PA 19330 215-593-6731 ERB& HENRY EQUIP., INC. 22-26 Henry Avenue New Berlinviile, PA 215-367-2169 involve every facet and program of the Council. It will be a program to show consumers that pork fits their lifestyle. Americans want to be lean. Pork is lean and healthful. And pork sh'uld be an integral part of the consumer’s desire to be healthy and trim. In short, pork is good for America,” Saunders said. The program as outlined by SOLLENBERGER SILOS RFD 2, Chamber sburg, PA 717-264-9588 J. A. SWOPE Box 121, RDI Myerstown, PA 717-933-4758 DETWILERSILO REPAIR Rt. 2, Newville, PA 717-776-7533 BENNETT MACHINE CO. -1601 S. Dupont Blvd. Milford, DE ' 302-422-4837 .. Boom Insulation Company Jl * * ARCADIAN" liquid gives a Erofitable boost to alfalfa y top dressing in the fall or winter. Herbicides Jike Princep - Kerb - I.P.C. can also M|ed. ( added to control winter Plant Foods - annuals. ARCADIAN GOLDEN URAN 30%, Poly-N 10-34-0, Wholesale & Retail ' ALSO Lime Sales & Spreading plus retail insecticides & Herbicides Call Us For Your Chemical Needs. Lancaster Farming, Saturday, October 17,1961-09 Saunders also completely involves the pork producers in the pride of his product and motivates him to take advantage of his position to strike hard and position pork as America’s favorite meat. The entire campaign revolves around a central theme America, You’re Leaning on Pork a theme that lets th£ producer show pride in his product; and a theme that tells the consumer in a catchy way that pork is the “in meat.” launders reported to the “THERMAL INSULATION SPECIALISTS” Residential • Agricultural • Commercial • industrial SPRAY ON - BLOWN IN - FOAMED IN PUCE Call Collect 1167 Snapper Dam Road 747 flflO Landisville, PA 17538 ! I/wZ/OU Fortified With A New Combination of ■ Power-Packed Ingredients! • Grain Distillers Solubles HH • Ammonium Polyphosphate S:aaa5 ='—• Condensed Fermented Corn Extractive MARTIN’S AG SERVICE do JOHN 2. MARTIN RDI, Box 716, New Holland, PA 17557 Phone: 717-354-4996 or 717-354-5848 Committee that' the Pork Challenge campaign is so large in scope that everything done by pork producers through NPPC for the next two or three years research, political action, promotion, consumer affairs, checkoff, state work, everything— becomes unified into a single, far reaching program unlike any undertaken in the pork Industry’s history. “We will no longer be ‘giants under fire’ but ‘giants on a ram page’,” Saunders concluded.•
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