LANCASTER - The American Egg Board ap proved operating and programming budgets for calendar 1981 beginning in January that maintain strong, balanced and con sistent consumer ad vertising-promotion progr ams, even though the total advertising budget was reduced. Board action followed day long committee meetings that explored all budget recommendations for 1961. These committees included: Executive, Consumer Education, Promotion and Advertising, State and Regional Support, Producer (Relations, Product and Market Development, Nutrition Research and Export Development. The sessions were held last week in the Chicago O’Hare Hilton hotel. The next scheduled Board meeting is October 22 and 23 at Harrisburg, Pa. The budget maintains major egg promotion and related consumer education activities despite a projected $608,120 reduction in available funds, from an estimated $7,287,500 in 1980 to $6,679,380 next year. Reduced carryover funds caused a cut in advertising expenditures although these programs will continue at a high level to maintain long term benefits of momentum and balance in promoting the price/value and nutrition rnessages to create positive fpittitudes for eggs in the Tackle the toughest haying conditions and come out on top with a QA-foot cut 1209 Here’s a mower/conditioner that’s ideal when your crop and field conditions aren’t The 1209 is fearless in the field because it’s built strong to handle thick hay stands-yet nimble enough to float over rough terrain Come in and let us show you the features of the 1209 like adjustable guard angle, adjustable roll pressure, intermittent-cleat conditioner rolls that will give you the upper hand this hay season Buy NOW... Get Waiver Of ♦ Finance Til 5/1/81. ♦ Special Special No-Trade Price $ 5,500 ♦ a CHAPMAN EQUIPMENT CENTER, INC. (Owned By Agway, Inc.) Corner of Ruppsville Road & Chapman Road f AGUUAvI Wescosville, Pa. 215-398-2553 v ™"VP Mon. thru Thurs. 7:30 - 5:00; Friday 7:30 - 8:00; Sat. 7:30 -4:30 Egg Board public mind through television, radio and magazine advertising. AEB’s advertising has been developed in a three phase modular schedule, each to be implemented if additional monies become available. Each modular builds upon the other to broaden the reach to targeted audiences more frequently and effectively, and at the lowest cost pet' thousand. Target audiences are those known to be most likely to increase per capita consumption of eggs when stimulated by exposure to advertising and promotion techniques. State and Regional Sup port budgets were increased in areas of materials and seminars to augment 1961 cooperative funding programs of the State and Regional egg promotion organizations. Special ef forts are being made to improve the cooperative funding programs to make them operate more smoothly in the future. In retail marketing of eggs, the Board approved a new program by the On-Line Media Service which displays commercials on television monitors located above checkout counters m supermarkets. Preliminary findings report the impact made on customers who wait an average of six minutes in checkout lines and are reminded to buy products List. SAVE Slates Harrisburg meeting meets, approves ad budget they might have overlooked while shopping. Hard-hitting egg com mercials are included along with other items on the monitors as customers (with little else to do but watch and listen to the TV message) wait for checkout. Foodservice promotion to all types of institutional feeding and restaurant service operators will be stepped up through a variety of activities, including distribution of new quantity recipe cards that present additional menu items using eggs, and presentation of ingredients and steps in volved in preparation for volume serving. In addition <to the food service groups, more em phasis will be placed on senior citizen organizations and similiar consumer groups where egg con sumption potential exists. A retail merchandising seminar sponsored by AEB is being scheduled during 1981 for State promotion organizations, Regional Coordinators and related industry promotional people. AEB staff was directed to consider development of a nutrition education program to help communicate results of funded research programs. The Producer Relations Committee reviewed on going communications activities with producers to keep them informed about the total AEB program. The Committee took under ad $7OOO $l5OO visement development of a new proposed program of meetings with producers to make visual presentations of AEB activities reports. The Export Committee approved a program of participation in foreign tradeshows m cooperation with the Poultry and Egg Insitute of America and the Try aerial rye seeding for cover crops LEBANON “Aerial rye grain seeding is becoming an accepted practice in Lebanon County,” says Karl Hellerick of the Soil Con servation Service. Last Fall two agriculture suppliers contracted to sow over 1200 acres in the area. Hellerick suggests far mers planning to sow rye buy seed now and schedule to have two bushels per acre sown between August 15 and September 10. Germination has been quick the past several years because of ideal moisture conditions, he noted. Often there has been one inch seedlings within a week. Rye gram seems to provide a green manure crop by Spring regardless of how late it has been planted in the Fall, he added. Rye can be sown when the Fall fertilizer is applied by simply broadcasting and disking. “Cover crops can store the SEND REMITTANCE TO: BUCK TRACTOR PULLS Address Box 218 East Petersburg, Pa. 17520 Lancaster Farming, Saturday, July 26,1980—A39 USDA Foreign Agriculture Service. The Executive Committee approved a request for support of the National Egg Pricing System Study Committee, subject to ad ditional approvals of USDA and the Justice Department. The Board recognized past Chairman Donald J. Long The helicopter hoists the bin of rye seed to be ‘sown’ in standing corn. fertility not used by the present crop, reduce weed competition, increase organic matter and provide a forage crop,” Hellerick Name City State for his dedicated service as Chairman by presenting the traditional engraved omelet pan noting the dates of his service to the Board. Dates for 1981 Board meetings were set as follows: March 18-19 Annual Meeting, Chicago; July 22- 23, Chicago, and October 21- 22, Denver. said. “If you haven’t been using cover crops, ask a neighbor who has,” he concluded. Zip
Significant historical Pennsylvania newspapers